/edit-meta-creative

name: edit-meta-creative
description: Edit a Meta ad's creative content — landing page URL, primary text, headline, description, CTA, link description — across one ad or many. Use when the user says "change the URL on my ads", "update the copy", "swap the CTA", or anything that changes what an existing Meta ad shows. Meta does not allow in-place creative edits, so this command runs the required get → modify → create → replace workflow.

Goal

Apply a creative-content change to one or more existing Meta ads **without losing learning, frequency caps, ad post engagement, or the ad ID**. The same `ad_id` keeps running with a new creative attached.

The Meta reality this command exists to handle

Meta does **not** allow in-place edits of creative content (URL, text, headline, image, CTA). The only way to change an existing ad's creative is:

get_ad_creative → modify payload locally → create_ad_creative → replace_ad_creative

Anything else (deleting + recreating the ad) destroys learning, frequency capping, social proof (likes/comments), and breaks any link people have to the ad post. Always use `replace_ad_creative` — never delete-and-recreate for a creative change.

Inputs to confirm (batch)

1. Account name (substring) — required. 2. **Scope** — required. One of:

• Single ad ID(s).
• All ads in a campaign / ad set (by name or ID).
• All active ads in the account matching a filter (e.g. status=ACTIVE).

3. **What to change** — required. Examples:

• Landing page URL (the most common bulk edit).
• Primary text / headline / description / link description.
• Call-to-action button.
• Display link / deep link.

4. **Old → new mapping** if it's a find-and-replace (e.g. swap `utm_campaign=spring` for `utm_campaign=summer`, or replace `oldsite.com` with `newsite.com`).

Workflow

1. **Discover** ops: `meta_ads_select_accounts`, `meta_ads_list_ads`, `meta_ads_list_adsets`, `meta_ads_list_campaigns`, `meta_ads_get_ad_creative`, `meta_ads_create_ad_creative`, `meta_ads_replace_ad_creative`. 2. **Inspect** each with `get_operation_inputs`. 3. **Resolve account** via `meta_ads_select_accounts` (substring). 4. **Resolve scope to a list of `ad_id`s** via `meta_ads_list_ads` with the right filters (campaign, ad set, status). Show the user the ad list and the count before doing anything else. 5. **For each ad in scope**: a. `meta_ads_get_ad_creative(ad_id)` → returns the raw creative payload. b. **Modify the payload locally** based on the requested change. Preserve all fields the user did not ask to change. Common fields to patch:

• `object_story_spec.link_data.link` (URL for link/single-image ads)
• `object_story_spec.link_data.message` (primary text)
• `object_story_spec.link_data.name` (headline)
• `object_story_spec.link_data.description` (link description)
• `object_story_spec.link_data.call_to_action.value.link` (CTA link)
• `object_story_spec.link_data.call_to_action.type` (CTA button type, e.g. `LEARN_MORE`, `SHOP_NOW`)
• For video ads: `object_story_spec.video_data.*`
• For carousel: each item under `object_story_spec.link_data.child_attachments[]`

c. `meta_ads_create_ad_creative(modified_payload)` → returns new `creative_id`. **Only works when the existing media (image_hash / video_id) is reused.** If the user is also swapping in fresh media that isn't already in Meta, see "Fresh media" below. d. `meta_ads_replace_ad_creative(ad_id, creative_id)` → attaches the new creative. 6. **Build a diff preview before executing.** Show the user a table of every ad with old → new for each changed field. Wait for explicit confirmation. Then run all replaces, batched into a single `request_human_approval` if approval is required. 7. **Confirm**: count succeeded, count failed (with reason), list of new `creative_id`s.

Use `safe-write-operations` for steps 5c, 5d, and 6.

Fresh media (image/video the user wants to swap in)

`meta_ads_create_ad_creative` expects media that already exists in Meta as `image_hash` or `video_id`. If the user wants brand-new media:

• **Easiest path**: use the dedicated `meta_ads_create_*_ad` op (e.g. `meta_ads_create_single_image_ad`) with `creative_only=true`. That uploads the new media and returns a `creative_id` without creating a new ad. Then call `meta_ads_replace_ad_creative` to attach it.
• Don't try to upload media inside the patched payload — `create_ad_creative` won't process it.

Platform-specific rules the model MUST respect

• **Same `ad_id` survives** the replace. Frequency caps, learning, social proof (likes/comments/shares), permalinks — all preserved. Tell the user this.
• **Replace is one creative per ad.** You cannot attach the same new creative to many ads in one call — loop one ad at a time.
• **Significant creative changes can soft-reset learning.** Meta usually keeps the ad in learning if the creative changes substantially (e.g. new image + new copy). URL-only and minor copy changes typically don't trigger a reset. Warn the user when the change is major.
• **Don't delete-then-recreate.** That loses everything and is what this command exists to prevent.
• **Carousel ads**: the modification has to handle the `child_attachments` array — patch the right index, don't replace the whole array unless the user wants every card changed.
• **Catalog (DPA) ads**: the creative is template-driven from the product catalog — to change URLs you usually edit the catalog feed, not the creative. Check if the ad uses `template_data` and route the user to fix the feed instead.
• **Some fields are not editable** even via this workflow (e.g. `object_story_spec.page_id` — to change Page you must create a new ad). If the user asks for that, say so.

Failure modes & recoveries

• `create_ad_creative` rejects payload → most common cause is referencing media not in this account. Ask user to upload the asset to the account first or use the dedicated `create_*_ad` op with `crea