/youtube-ads
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use
$ npx -y skills add kostja94/marketing-skills --skill youtube-ads --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/youtube-ads
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use
SKILL.md
youtube-ads.SKILL.mdname: youtube-ads
description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
metadata:
version: 1.0.1
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery |
Creative Guidelines
- **Bumper**: Quick, memorable; brand message in 6 sec
- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
- **Discovery**: Thumbnail + headline; appears like organic video
Output Format
- **Format** recommendation
- **Creative** specs (length, hook, CTA)
- **Targeting** notes
- **Pre-launch** checklist
Related Skills
- **google-ads**: Google Ads platform; YouTube runs through Google Ads
- **youtube-seo**: Organic YouTube; video optimization
- **video-marketing**: Video script, hook structure
- **paid-ads-strategy**: When to use video ads; channel selection
Read more
name: youtube-ads description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo. metadata: version: 1.0.1
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery |
Creative Guidelines
- **Bumper**: Quick, memorable; brand message in 6 sec
- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
- **Discovery**: Thumbnail + headline; appears like organic video
Output Format
- **Format** recommendation
- **Creative** specs (length, hook, CTA)
- **Targeting** notes
- **Pre-launch** checklist
Related Skills
- **google-ads**: Google Ads platform; YouTube runs through Google Ads
- **youtube-seo**: Organic YouTube; video optimization
- **video-marketing**: Video script, hook structure
- **paid-ads-strategy**: When to use video ads; channel selection
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
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