google-search-console
Compatibility pointer for Search Console performance and indexing analysis; maintained in Open Analytics.
@kostja94Install SkillMarketing
Skill
/youtube-ads
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use
Claude Code
$ npx -y skills add kostja94/marketing-skills --skill youtube-ads --agent claude-code
Codex
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a codex -y
Cursor
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a cursor -y
Gemini CLI
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a gemini-cli -y
GitHub Copilot
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a github-copilot -y
OpenCode
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a opencode -y
Windsurf
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a windsurf -y
SKILL.md
youtube-ads.SKILL.mdname: youtube-ads
description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
metadata:
version: 1.0.1
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery |
Creative Guidelines
- **Bumper**: Quick, memorable; brand message in 6 sec
- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
- **Discovery**: Thumbnail + headline; appears like organic video
Output Format
- **Format** recommendation
- **Creative** specs (length, hook, CTA)
- **Targeting** notes
- **Pre-launch** checklist
Related Skills
- **google-ads**: Google Ads platform; YouTube runs through Google Ads
- **youtube-seo**: Organic YouTube; video optimization
- **video-marketing**: Video script, hook structure
- **paid-ads-strategy**: When to use video ads; channel selection
Read more
name: youtube-ads description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo. metadata: version: 1.0.1
Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery |
Creative Guidelines
- **Bumper**: Quick, memorable; brand message in 6 sec
- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
- **Discovery**: Thumbnail + headline; appears like organic video
Output Format
- **Format** recommendation
- **Creative** specs (length, hook, CTA)
- **Targeting** notes
- **Pre-launch** checklist
Related Skills
- **google-ads**: Google Ads platform; YouTube runs through Google Ads
- **youtube-seo**: Organic YouTube; video optimization
- **video-marketing**: Video script, hook structure
- **paid-ads-strategy**: When to use video ads; channel selection
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Ships withmarketing-skills
Marketing Skills is an open-source library of reusable marketing and SEO workflows for AI agents. Install the skills your task needs, provide real product context, and get structured work grounded in explicit methods, checks, and source rules.
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