/youtube
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For
$ npx -y skills add kostja94/marketing-skills --skill youtube --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/youtube
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For
SKILL.md
youtube.SKILL.mdname: youtube-seo
description: When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
metadata:
version: 1.1.1
Platforms: YouTube SEO
Guides YouTube video and channel optimization for search and discovery. **Google now prioritizes YouTube video results** in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embedded video SEO, see **video-optimization**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify: 1. **Video type**: Tutorial, review, vlog, Shorts 2. **Target keyword**: Primary and secondary 3. **Audience**: Subscribers vs casual viewers
Video Titles
| Rule | Guideline | |------|-----------| | **Length** | Under 60 characters; mobile may show partial | | **Keyword** | Primary keyword in first 5–55 characters | | **Structure** | Social proof/authority + emotional trigger + primary keyword | | **Style** | Conversational; avoid keyword stuffing | | **Avoid** | ALL CAPS except emphasis |
Video Descriptions
| Rule | Guideline | |------|-----------| | **First 2–3 sentences** | Primary and secondary keywords naturally; meta description under 160 chars | | **Links** | Website, store, relevant resources | | **Readability** | Natural flow; help search understand topic |
Tags
- Help YouTube understand content; titles and descriptions matter more
- Use relevant tags; avoid over-optimization
Thumbnails
90% of best-performing videos use custom thumbnails.
| Rule | Guideline | |------|-----------| | **Contrast** | High contrast; readable fonts; bold colors | | **Composition** | Rule of thirds; simple, uncluttered | | **Audience** | Consider subscribers vs casual viewers | | **Test** | What works evolves; test styles |
Title + Description + Thumbnail
Reinforce the same core message across all three; target different algorithm aspects.
Output Format
- **Title** options (under 60 chars)
- **Description** (first 160 chars + full)
- **Tags** (relevant set)
- **Thumbnail** guidance (elements, text, composition)
YouTube in Google Search & GEO
| Context | Implication | |---------|-------------| | **Google prioritization** | YouTube is core search infrastructure; 48.6B monthly visits; video results favored in main SERP, video mode, Discover | | **AI Overviews** | YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form (94%) dominates | | **GEO** | YouTube + Reddit = ~78% of social media citations; optimize for AI citation. See **generative-engine-optimization** |
[Search Engine Land](https://searchengineland.com/youtube-seo-ai-overviews-467253), [OtterlyAI](https://otterly.ai/blog/the-youtube-citation-study-2026/)
Related Skills
- **video-marketing**: Video script, hook, structure
- **video-optimization**: Website video SEO; VideoObject; video sitemap; embed optimization
- **youtube-ads**: YouTube paid ads (TrueView, Bumper)
- **content-marketing**: Video as content format
- **parasite-seo**: YouTube as high-authority platform
- **generative-engine-optimization**: GEO strategy; YouTube as distribution for AI citation
Read more
name: youtube-seo description: When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads. metadata: version: 1.1.1
Platforms: YouTube SEO
Guides YouTube video and channel optimization for search and discovery. **Google now prioritizes YouTube video results** in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embedded video SEO, see **video-optimization**.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify: 1. **Video type**: Tutorial, review, vlog, Shorts 2. **Target keyword**: Primary and secondary 3. **Audience**: Subscribers vs casual viewers
Video Titles
| Rule | Guideline | |------|-----------| | **Length** | Under 60 characters; mobile may show partial | | **Keyword** | Primary keyword in first 5–55 characters | | **Structure** | Social proof/authority + emotional trigger + primary keyword | | **Style** | Conversational; avoid keyword stuffing | | **Avoid** | ALL CAPS except emphasis |
Video Descriptions
| Rule | Guideline | |------|-----------| | **First 2–3 sentences** | Primary and secondary keywords naturally; meta description under 160 chars | | **Links** | Website, store, relevant resources | | **Readability** | Natural flow; help search understand topic |
Tags
- Help YouTube understand content; titles and descriptions matter more
- Use relevant tags; avoid over-optimization
Thumbnails
90% of best-performing videos use custom thumbnails.
| Rule | Guideline | |------|-----------| | **Contrast** | High contrast; readable fonts; bold colors | | **Composition** | Rule of thirds; simple, uncluttered | | **Audience** | Consider subscribers vs casual viewers | | **Test** | What works evolves; test styles |
Title + Description + Thumbnail
Reinforce the same core message across all three; target different algorithm aspects.
Output Format
- **Title** options (under 60 chars)
- **Description** (first 160 chars + full)
- **Tags** (relevant set)
- **Thumbnail** guidance (elements, text, composition)
YouTube in Google Search & GEO
| Context | Implication | |---------|-------------| | **Google prioritization** | YouTube is core search infrastructure; 48.6B monthly visits; video results favored in main SERP, video mode, Discover | | **AI Overviews** | YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form (94%) dominates | | **GEO** | YouTube + Reddit = ~78% of social media citations; optimize for AI citation. See **generative-engine-optimization** |
[Search Engine Land](https://searchengineland.com/youtube-seo-ai-overviews-467253), [OtterlyAI](https://otterly.ai/blog/the-youtube-citation-study-2026/)
Related Skills
- **video-marketing**: Video script, hook, structure
- **video-optimization**: Website video SEO; VideoObject; video sitemap; embed optimization
- **youtube-ads**: YouTube paid ads (TrueView, Bumper)
- **content-marketing**: Video as content format
- **parasite-seo**: YouTube as high-authority platform
- **generative-engine-optimization**: GEO strategy; YouTube as distribution for AI citation
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill