/video

name: video-marketing
description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
metadata:
  version: 1.0.1

Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify: 1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar) 2. **Goal**: Awareness, consideration, conversion, education 3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

| Format | Length | Use | Platforms | |--------|--------|-----|-----------| | **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts | | **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example | |-----------|---------| | **Story-driven** | "Three months ago, I had zero subscribers..." | | **Contrarian** | "Everyone says X. Here's why they're wrong." | | **Question** | "Why do 90% of startups fail at this?" | | **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." |

Script Structure (Short-Form)

**Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)**

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

| Platform | Hook Length | Notes | |----------|-------------|-------| | **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO | | **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks | | **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions |

UGC-Style Content

• **Authenticity > polish**: UGC-style generates 50%+ of engagement
• **Trust**: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

• **Hook** (0–30 sec): Promise; why watch
• **Intro** (30–60 sec): Context; what you'll cover
• **Body**: Sections with clear transitions
• **CTA**: Subscribe; link; next step
• **Outro**: Recap; repeat CTA

Output Format

• **Format** (short vs long) recommendation
• **Hook** options (2–3 variants)
• **Script** (timestamped if long-form)
• **CTA** placement
• **Platform** optimization notes

Related Skills

• **tiktok-captions**: TikTok caption, video specs, script
• **tiktok-ads**: TikTok ad creative
• **content-marketing**: Video as content format; repurposing
• **youtube-seo**: YouTube SEO, description, thumbnail (platform skill)
• **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube