/tiktok-ads
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
$ npx -y skills add kostja94/marketing-skills --skill tiktok-ads --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/tiktok-ads
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
SKILL.md
tiktok-ads.SKILL.mdname: tiktok-ads
description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
metadata:
version: 1.0.1
Paid Ads: TikTok Ads
Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Why TikTok
- **Demographics**: 18–34; Gen Z and younger millennials
- **Creative velocity**: Short-form; native feel; UGC-style performs well
- **Cost**: Often lower CPM than Meta for reach
- **Engagement**: High watch time; sound-on culture
Ad Formats
| Format | Use | |--------|-----| | **In-Feed** | Native video; 9–15s or longer; primary format | | **TopView** | First impression; premium; awareness | | **Spark Ads** | Boost organic posts; native; creator partnership | | **Collection** | Product catalog; e-commerce |
Creative Best Practices
- **Hook (0–3s)**: Pattern interrupt; question; bold statement
- **Vertical**: 9:16 for feed; native to platform
- **Sound**: Music and captions matter; many watch with sound
- **UGC-style**: Authentic; less polished often outperforms
- **First 3 seconds**: Determine if they watch
Targeting
| Type | Use | |------|-----| | **Interest** | Broad; algorithm-driven | | **Demographics** | Age; gender; location | | **Lookalike** | Based on converters or engagers | | **Retargeting** | Website visitors; video viewers |
Tracking
- **TikTok Pixel** + **Events API**: Server-side for better attribution
- **UTM**: Consistent parameters for cross-platform comparison
Budget & Bidding
- **Minimum**: Varies by objective
- **Bidding**: Start manual; switch to automated with conversion volume
- **Creative volume**: Plan for high refresh cadence; creative is main lever
Pre-Launch Checklist
- [ ] Pixel installed; Events API configured
- [ ] Vertical video creative (9:16)
- [ ] Hook in first 3 seconds
- [ ] Captions included
- [ ] Conversion events defined
Related Skills
- **tiktok-captions**: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation
- **landing-page-generator**: LP for paid traffic
- **analytics-tracking**: Conversion tracking; ROAS
Read more
name: tiktok-ads description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions. metadata: version: 1.0.1
Paid Ads: TikTok Ads
Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Why TikTok
- **Demographics**: 18–34; Gen Z and younger millennials
- **Creative velocity**: Short-form; native feel; UGC-style performs well
- **Cost**: Often lower CPM than Meta for reach
- **Engagement**: High watch time; sound-on culture
Ad Formats
| Format | Use | |--------|-----| | **In-Feed** | Native video; 9–15s or longer; primary format | | **TopView** | First impression; premium; awareness | | **Spark Ads** | Boost organic posts; native; creator partnership | | **Collection** | Product catalog; e-commerce |
Creative Best Practices
- **Hook (0–3s)**: Pattern interrupt; question; bold statement
- **Vertical**: 9:16 for feed; native to platform
- **Sound**: Music and captions matter; many watch with sound
- **UGC-style**: Authentic; less polished often outperforms
- **First 3 seconds**: Determine if they watch
Targeting
| Type | Use | |------|-----| | **Interest** | Broad; algorithm-driven | | **Demographics** | Age; gender; location | | **Lookalike** | Based on converters or engagers | | **Retargeting** | Website visitors; video viewers |
Tracking
- **TikTok Pixel** + **Events API**: Server-side for better attribution
- **UTM**: Consistent parameters for cross-platform comparison
Budget & Bidding
- **Minimum**: Varies by objective
- **Bidding**: Start manual; switch to automated with conversion volume
- **Creative volume**: Plan for high refresh cadence; creative is main lever
Pre-Launch Checklist
- [ ] Pixel installed; Events API configured
- [ ] Vertical video creative (9:16)
- [ ] Hook in first 3 seconds
- [ ] Captions included
- [ ] Conversion events defined
Related Skills
- **tiktok-captions**: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- **paid-ads-strategy**: Channel selection; creative frameworks; budget allocation
- **landing-page-generator**: LP for paid traffic
- **analytics-tracking**: Conversion tracking; ROAS
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
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