/startups

name: startups-page-generator
description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.
metadata:
  version: 1.0.1

Pages: Startups / Education

Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For **channel strategy** (discount structure, verification, placement), see **education-program**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and eligibility.

Identify: 1. **Program type**: Startups, education, nonprofit, incubator 2. **Offer**: Discount, free tier, credits, extended trial 3. **Eligibility**: Criteria (revenue, team size, .edu, etc.) 4. **Primary goal**: Sign up, apply, contact

Page Structure

| Section | Purpose | |---------|---------| | **Headline** | "Built for Startups" or "Free for Students" | | **Value** | Why this program; what they get | | **Eligibility** | Who qualifies; how to verify | | **Offer** | Discount %, free months, credits | | **Proof** | Startups/students who use us | | **CTA** | Apply, get started, claim offer |

Best Practices

Eligibility

• **Clear criteria**: "Pre-seed to Series A" or ".edu email"
• **Verification**: Application, form, or self-serve
• **Abuse prevention**: Limit per company; revoke if ineligible

Messaging

• **Empathy**: "We've been there"; "Grow with us"
• **Social proof**: "X startups use [Product]"
• **Urgency**: Limited spots; apply by date (if applicable)

Conversion

• **Low friction**: Short form; or instant with .edu
• **Follow-up**: Email sequence for applicants
• **Link to pricing**: Full pricing for reference

Placement: When Standalone vs Embed

| Approach | When | |----------|------| | **Embed in pricing** | Student as tier or block; no separate page; single decision point | | **Registration flow** | When discount applies at signup, registration is P0; pricing page P1 | | **Standalone page** | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |

Output Format

• **Headline** and value proposition
• **Eligibility** criteria
• **Offer** details
• **Application** flow
• **Internal links** (pricing, features)
• **SEO** metadata

Related Skills

• **education-program**: Student/education discount channel; verification, placement, discount structure
• **discount-marketing-strategy**: Startups/education discount programs; campaign design
• **pricing-page-generator**: Link to full pricing; program as special tier; Special programs section
• **landing-page-generator**: Startups page is a landing page
• **use-cases-page-generator**: "For startups" use case
• **customer-stories-page-generator**: Startup case studies