/services
When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page
$ npx -y skills add kostja94/marketing-skills --skill services --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/services
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page
SKILL.md
services.SKILL.mdname: services-page-generator
description: When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page planning, use website-structure.
metadata:
version: 1.0.1
Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for service offerings and differentiation.
Identify: 1. **Service count**: One overview or multiple service pages 2. **Audience**: B2B, B2C, or both 3. **Conversion goal**: Contact, quote, booking
Best Practices
Structure
| Approach | When | |----------|------| | **Single page** | Few services; compact overview | | **Hub + detail** | Many services; main page links to each | | **Service tiers** | Packages, pricing tiers |
Essential Elements
| Element | Purpose | |---------|---------| | **Service overview** | What you offer; who it's for | | **Benefits** | Outcomes, not just features | | **Process** | How you work; steps | | **Proof** | Case studies, testimonials | | **CTA** | Contact, get quote, book call |
Content
- **Benefit-first**: Solve problems; outcomes
- **Clear scope**: What's included
- **Differentiation**: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- **Structure** (single vs. hub)
- **Service** descriptions
- **CTA** placement
- **SEO** metadata
Related Skills
- **landing-page-generator**: Service landing page; CTA to contact, quote, or booking
- **contact-page-generator**: Services CTA often goes to contact form
- **url-structure**: Service URL hierarchy (e.g. /services/web-development)
- **features-page-generator**: For SaaS; services for service businesses
- **pricing-page-generator**: Service pricing
- **customer-stories-page-generator**: Proof for services
- **title-tag, meta-description, page-metadata**: Services page metadata
Read more
name: services-page-generator description: When the user wants to create, optimize, or audit a services page. Also use when the user mentions "services page," "what we offer," "service offerings," "consulting services," "service page," "offerings page," "service catalog," or "professional services." For sitewide page planning, use website-structure. metadata: version: 1.0.1
Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for service offerings and differentiation.
Identify: 1. **Service count**: One overview or multiple service pages 2. **Audience**: B2B, B2C, or both 3. **Conversion goal**: Contact, quote, booking
Best Practices
Structure
| Approach | When | |----------|------| | **Single page** | Few services; compact overview | | **Hub + detail** | Many services; main page links to each | | **Service tiers** | Packages, pricing tiers |
Essential Elements
| Element | Purpose | |---------|---------| | **Service overview** | What you offer; who it's for | | **Benefits** | Outcomes, not just features | | **Process** | How you work; steps | | **Proof** | Case studies, testimonials | | **CTA** | Contact, get quote, book call |
Content
- **Benefit-first**: Solve problems; outcomes
- **Clear scope**: What's included
- **Differentiation**: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- **Structure** (single vs. hub)
- **Service** descriptions
- **CTA** placement
- **SEO** metadata
Related Skills
- **landing-page-generator**: Service landing page; CTA to contact, quote, or booking
- **contact-page-generator**: Services CTA often goes to contact form
- **url-structure**: Service URL hierarchy (e.g. /services/web-development)
- **features-page-generator**: For SaaS; services for service businesses
- **pricing-page-generator**: Service pricing
- **customer-stories-page-generator**: Proof for services
- **title-tag, meta-description, page-metadata**: Services page metadata
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
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Open skill