/seo-audit
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use
$ npx -y skills add kostja94/marketing-skills --skill seo-audit --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/seo-audit
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use
SKILL.md
seo-audit.SKILL.mdname: seo-audit
description: When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.
metadata:
version: 1.1.0
Strategies: SEO Audit
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Audit Order
| Phase | Focus | Skills | |-------|-------|--------| | **1. Technical** | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability | | **2. On-Page** | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure | | **3. Content** | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization | | **4. Off-Page** | Backlinks, authority | link-building, backlink-analysis |
**Principle**: Fix foundation before optimizing pages. See **seo-strategy** for workflow and prioritization.
Technical Checklist
| Item | Check | Skill | |------|-------|-------| | **robots.txt** | Syntax; not blocking important pages | robots-txt | | **Sitemap** | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap | | **HTTPS** | Sitewide; valid certificate | canonical-tag | | **404/5xx** | Proper status codes; fix or redirect | site-crawlability | | **noindex** | No accidental noindex on key pages | indexing | | **Canonical** | Correct; no conflicts | canonical-tag | | **Core Web Vitals** | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals | | **Mobile** | Mobile-first; content parity; no intrusive interstitials | mobile-friendly | | **Crawlability** | Redirect chains, broken links, orphan pages | site-crawlability |
On-Page Checklist
| Item | Check | Skill | |------|-------|-------| | **Title** | Unique; 50–60 chars; keyword in first 10 words | title-tag | | **Meta description** | 150–160 chars; CTA | meta-description | | **Headings** | One H1; H1→H2→H3 hierarchy | heading-structure | | **Images** | Alt text; no decorative alt for decorative images | image-optimization | | **Schema** | Valid; Rich Results Test | schema-markup | | **Internal links** | From strong pages; descriptive anchors | internal-links | | **Duplicate content** | Canonical; consolidate or differentiate | canonical-tag |
Content & Off-Page
| Phase | Focus | Skill | |-------|-------|-------| | **Content gap** | Missing topics vs competitors | content-strategy, competitor-research | | **Intent match** | Content matches search intent | content-optimization | | **Backlinks** | Toxic links; link gap vs competitors | backlink-analysis, link-building |
Frequency
| Cadence | Use | |---------|-----| | **Full audit** | Quarterly | | **Check-ins** | Monthly (GSC, indexing, Core Web Vitals) |
Output Format
- **Phase 1–4 findings** (technical → on-page → content → off-page)
- **Priority list** (P0 blocker → P1 core → P2 important)
- **Skill mapping** (which skill for each fix)
- **Timeline** (immediate vs short-term vs ongoing)
Related Skills
- **seo-strategy**: Workflow order, prioritization, when to invest in SEO
- **google-search-console**: Performance, indexing, Core Web Vitals data
- **site-crawlability**: Redirect chains, broken links, crawl budget
- **indexing**: Indexing issues, noindex, Search Console
- **core-web-vitals**: LCP, INP, CLS optimization
Read more
name: seo-audit description: When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console. metadata: version: 1.1.0
Strategies: SEO Audit
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Audit Order
| Phase | Focus | Skills | |-------|-------|--------| | **1. Technical** | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability | | **2. On-Page** | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure | | **3. Content** | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization | | **4. Off-Page** | Backlinks, authority | link-building, backlink-analysis |
**Principle**: Fix foundation before optimizing pages. See **seo-strategy** for workflow and prioritization.
Technical Checklist
| Item | Check | Skill | |------|-------|-------| | **robots.txt** | Syntax; not blocking important pages | robots-txt | | **Sitemap** | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap | | **HTTPS** | Sitewide; valid certificate | canonical-tag | | **404/5xx** | Proper status codes; fix or redirect | site-crawlability | | **noindex** | No accidental noindex on key pages | indexing | | **Canonical** | Correct; no conflicts | canonical-tag | | **Core Web Vitals** | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals | | **Mobile** | Mobile-first; content parity; no intrusive interstitials | mobile-friendly | | **Crawlability** | Redirect chains, broken links, orphan pages | site-crawlability |
On-Page Checklist
| Item | Check | Skill | |------|-------|-------| | **Title** | Unique; 50–60 chars; keyword in first 10 words | title-tag | | **Meta description** | 150–160 chars; CTA | meta-description | | **Headings** | One H1; H1→H2→H3 hierarchy | heading-structure | | **Images** | Alt text; no decorative alt for decorative images | image-optimization | | **Schema** | Valid; Rich Results Test | schema-markup | | **Internal links** | From strong pages; descriptive anchors | internal-links | | **Duplicate content** | Canonical; consolidate or differentiate | canonical-tag |
Content & Off-Page
| Phase | Focus | Skill | |-------|-------|-------| | **Content gap** | Missing topics vs competitors | content-strategy, competitor-research | | **Intent match** | Content matches search intent | content-optimization | | **Backlinks** | Toxic links; link gap vs competitors | backlink-analysis, link-building |
Frequency
| Cadence | Use | |---------|-----| | **Full audit** | Quarterly | | **Check-ins** | Monthly (GSC, indexing, Core Web Vitals) |
Output Format
- **Phase 1–4 findings** (technical → on-page → content → off-page)
- **Priority list** (P0 blocker → P1 core → P2 important)
- **Skill mapping** (which skill for each fix)
- **Timeline** (immediate vs short-term vs ongoing)
Related Skills
- **seo-strategy**: Workflow order, prioritization, when to invest in SEO
- **google-search-console**: Performance, indexing, Core Web Vitals data
- **site-crawlability**: Redirect chains, broken links, crawl budget
- **indexing**: Indexing issues, noindex, Search Console
- **core-web-vitals**: LCP, INP, CLS optimization
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill