Skip to content
Marketing
Skill

/robots

When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt,"

From plugin
marketing-skills
1.1k171 skills

Claude Code

$ npx -y skills add kostja94/marketing-skills --skill robots --agent claude-code

SKILL.md

robots.SKILL.md
name: robots-txt
description: When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine crawling." For indexing, use indexing.
metadata:
  version: 1.2.0

SEO Technical: robots.txt

Guides configuration and auditing of robots.txt for search engine and AI crawler control.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

Scope (Technical SEO)

  • **Robots.txt**: Configure Disallow/Allow, Sitemap, Clean-param; audit for accidental blocks
  • **Crawler access**: Path-level crawl control; AI crawler allow/block strategy
  • **Differentiation**: robots.txt = crawl control (who accesses what paths); noindex = index control (what gets indexed). See **indexing** for page-level exclusions.

Initial Assessment

**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify: 1. **Site URL**: Base domain (e.g., `https://example.com`) 2. **Indexing scope**: Full site, partial, or specific paths to exclude 3. **AI crawler strategy**: Allow search/indexing vs. block training data crawlers

Best Practices

Purpose and Limitations

| Point | Note | |-------|------| | **Purpose** | Controls crawler access; does NOT prevent indexing (disallowed URLs may still appear in search without snippet) | | **Advisory** | Rules are advisory; malicious crawlers may ignore | | **Public** | robots.txt is publicly readable; use noindex or auth for sensitive content. See **indexing** |

Crawl vs Index vs Link Equity (Quick Reference)

| Tool | Controls | Prevents indexing? | |------|----------|-------------------| | **robots.txt** | Crawl (path-level) | No—blocked URLs may still appear in SERP | | **noindex** (meta / X-Robots-Tag) | Index (page-level) | Yes. See **indexing** | | **nofollow** | Link equity only | No—does not control indexing |

When to Use robots.txt vs noindex

| Use | Tool | Example | |-----|------|---------| | **Path-level** (whole directory) | robots.txt | `Disallow: /admin/`, `Disallow: /api/`, `Disallow: /staging/` | | **Page-level** (specific pages) | noindex meta / X-Robots-Tag | Login, signup, thank-you, 404, legal. See **indexing** for full list | | **Critical** | Do NOT block in robots.txt | Pages that use noindex—crawlers must access the page to read the directive |

**Paths to block in robots.txt**: /admin/, /api/, /staging/, temp files. **Paths to use noindex** (allow crawl): /login/, /signup/, /thank-you/, etc.—see **indexing**.

Location and Format

| Item | Requirement | |------|-------------| | **Path** | Site root: `https://example.com/robots.txt` | | **Encoding** | UTF-8 plain text | | **Standard** | RFC 9309 (Robots Exclusion Protocol) |

Core Directives

| Directive | Purpose | Example | |-----------|---------|---------| | `User-agent:` | Target crawler | `User-agent: Googlebot`, `User-agent: *` | | `Disallow:` | Block path prefix | `Disallow: /admin/` | | `Allow:` | Allow path (can override Disallow) | `Allow: /public/` | | `Sitemap:` | Declare sitemap absolute URL | `Sitemap: https://example.com/sitemap.xml` | | `Clean-param:` | Strip query params (Yandex) | See below |

Path Format Rules (Critical)

Different directives use different path formats — a common source of errors:

| Directive | Format | Correct | Wrong | |-----------|--------|---------|-------| | Disallow / Allow | **Root-relative path only** (starts with `/`) | `Disallow: /admin/` | `Disallow: https://example.com/admin/` | | Sitemap | **Absolute URL only** | `Sitemap: https://example.com/sitemap.xml` | `Sitemap: /sitemap.xml` |

**Wildcards**: `*` matches any character sequence (`Disallow: /tmp/*`). `$` marks exact URL ending (`Allow: /news/.html$`).

**Priority**: More specific paths take precedence. `Allow: /shop/shoes/` overrides `Disallow: /shop/`. Path matching is case-sensitive: `Disallow: /PDF/` does not match `/pdf/`.

Critical: Do Not Block

| Do not block | Reason | |--------------|--------| | CSS, JS, images | Google needs them to render pages; blocking breaks indexing | | `/_next/` (Next.js) | Breaks CSS/JS loading; static assets in GSC "Crawled - not indexed" is expected. See **indexing** | | Pages that use noindex | Crawlers must access the page to read the noindex directive; blocking in robots.txt prevents that |

**Only block**: paths that don't need crawling: /admin/, /api/, /staging/, temp files.

AI Crawler Strategy

robots.txt is effective for all measured AI crawlers. Set rules per user-agent; check each vendor's docs for current tokens.

| User-agent | Purpose | Typical | Notes | |------------|---------|---------|-------| | **OAI-SearchBot** | ChatGPT search | Allow | Respects robots.txt | | **GPTBot** | OpenAI training | Disallow | Respects robots.txt; shares crawl data with OAI-SearchBot if both allowed | | **ChatGPT-User** | User-initiated browsing | N/A | **No longer respects robots.txt** (Dec 2025); use server-side controls instead | | **Claude-SearchBot** | Claude search | Allow | Respects robots.txt | | **Claude-User** | Anthropic user-initiated browsing | Allow | Respects robots.txt (unlike ChatGPT-User) | | **ClaudeBot** | Anthropic training | Disallow | Respects robots.txt | > **Deprecated**: ~~anthropic-ai~~ — retired by Anthropic, replaced by ClaudeBot / Claude-User / Claude-SearchBot. References to `anthropic-ai` in robots.txt have no effect. | **PerplexityBot** | Perplexity search | Allow | Respects rob

Read more
@kostja94
Ships withmarketing-skills

Marketing Skills is an open-source library of reusable marketing and SEO workflows for AI agents. Install the skills your task needs, provide real product context, and get structured work grounded in explicit methods, checks, and source rules.

1.1k171 skills
Get the whole plugin

Stars on GitHub

Momentum

stars in total
1.1k
Star history of kostja94/marketing-skills on GitHub, a chart by star-history.com

Other skills on marketing-skills.

More skills from other plugins.

seo

seo

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability,…

@agricidaniel@agricidanielInstall Skill
brag

brag

Turn the current project website into a short, polished, shareable launch video using Hyperframes. Use when someone says "/brag",…

brag2w21k
@latent-spaces@latent-spacesInstall Skill
geo-audit

geo-audit

Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit…

Questions about robots.

Which coding agents can use robots?
robots installs in Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and Windsurf with the skills CLI, using each agent's flag shown on this page. Flowy's auto-invocation, which fires a skill when your prompt matches, runs in Claude Code only.