google-search-console
Compatibility pointer for Search Console performance and indexing analysis; maintained in Open Analytics.
@kostja94Install SkillMarketing
Skill
/native-ads
When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
Claude Code
$ npx -y skills add kostja94/marketing-skills --skill native-ads --agent claude-code
Codex
$ npx skills add kostja94/marketing-skills --skill native-ads -a codex -y
Cursor
$ npx skills add kostja94/marketing-skills --skill native-ads -a cursor -y
Gemini CLI
$ npx skills add kostja94/marketing-skills --skill native-ads -a gemini-cli -y
GitHub Copilot
$ npx skills add kostja94/marketing-skills --skill native-ads -a github-copilot -y
OpenCode
$ npx skills add kostja94/marketing-skills --skill native-ads -a opencode -y
Windsurf
$ npx skills add kostja94/marketing-skills --skill native-ads -a windsurf -y
SKILL.md
native-ads.SKILL.mdname: native-ads
description: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
metadata:
version: 1.0.1
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content |
**Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images = 9 variants; test together | | **Image variety** | Headshot, product, illustration—distinct styles | | **Advertorials** | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline | |------|-----------| | **Honest** | Avoid clickbait; match copy to content | | **Format** | Match character limits; respect UX per format | | **Tone** | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- **Headline** options (2–3)
- **Image** guidance
- **Landing page** alignment
- **Budget** recommendation
Related Skills
- **display-ads**: Display vs native; programmatic
- **copywriting**: Headline, ad copy
- **landing-page-generator**: Landing page for native traffic
- **paid-ads-strategy**: Channel selection
Read more
name: native-ads description: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy. metadata: version: 1.0.1
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content |
**Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images = 9 variants; test together | | **Image variety** | Headshot, product, illustration—distinct styles | | **Advertorials** | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline | |------|-----------| | **Honest** | Avoid clickbait; match copy to content | | **Format** | Match character limits; respect UX per format | | **Tone** | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- **Headline** options (2–3)
- **Image** guidance
- **Landing page** alignment
- **Budget** recommendation
Related Skills
- **display-ads**: Display vs native; programmatic
- **copywriting**: Headline, ad copy
- **landing-page-generator**: Landing page for native traffic
- **paid-ads-strategy**: Channel selection
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Ships withmarketing-skills
Marketing Skills is an open-source library of reusable marketing and SEO workflows for AI agents. Install the skills your task needs, provide real product context, and get structured work grounded in explicit methods, checks, and source rules.
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