google-search-console
Compatibility pointer for Search Console performance and indexing analysis; maintained in Open Analytics.
@kostja94Install SkillMarketing
Skill
/local
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For
Claude Code
$ npx -y skills add kostja94/marketing-skills --skill local --agent claude-code
Codex
$ npx skills add kostja94/marketing-skills --skill local -a codex -y
Cursor
$ npx skills add kostja94/marketing-skills --skill local -a cursor -y
Gemini CLI
$ npx skills add kostja94/marketing-skills --skill local -a gemini-cli -y
GitHub Copilot
$ npx skills add kostja94/marketing-skills --skill local -a github-copilot -y
OpenCode
$ npx skills add kostja94/marketing-skills --skill local -a opencode -y
Windsurf
$ npx skills add kostja94/marketing-skills --skill local -a windsurf -y
SKILL.md
local.SKILL.mdname: local-seo
description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
metadata:
version: 1.0.1
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Business type**: Storefront vs service-area 2. **Location**: Single or multiple 3. **Current listings**: Existing GBP, directories
NAP Consistency
**NAP** = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline | |------|-----------| | **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | | **Fix first** | Audit and fix inconsistencies before adding new citations | | **Tools** | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline | |---------|-----------| | **Address** | Physical address; no P.O. boxes | | **Description** | 750 chars; primary keywords in first 100 | | **Hours** | Accurate; seasonal availability | | **Category** | Primary category matches business type | | **Service-area** | Hide address if no storefront; define service areas |
Citation Building
**Targeted precision** over submitting to every directory.
**Priority order**: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- **NAP** (exact format for consistency)
- **GBP** optimization checklist
- **Citation** priority list
- **Audit** findings (if applicable)
Related Skills
- **geo**: GEO for AI search; local + AI overlap
- **localization-strategy**: Multilingual; local + i18n
- **directory-submission**: Directory listings; different from local citations
Read more
name: local-seo description: When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo. metadata: version: 1.0.1
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Project context:** Read root `{project}.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify: 1. **Business type**: Storefront vs service-area 2. **Location**: Single or multiple 3. **Current listings**: Existing GBP, directories
NAP Consistency
**NAP** = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline | |------|-----------| | **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities | | **Fix first** | Audit and fix inconsistencies before adding new citations | | **Tools** | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline | |---------|-----------| | **Address** | Physical address; no P.O. boxes | | **Description** | 750 chars; primary keywords in first 100 | | **Hours** | Accurate; seasonal availability | | **Category** | Primary category matches business type | | **Service-area** | Hide address if no storefront; define service areas |
Citation Building
**Targeted precision** over submitting to every directory.
**Priority order**: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- **NAP** (exact format for consistency)
- **GBP** optimization checklist
- **Citation** priority list
- **Audit** findings (if applicable)
Related Skills
- **geo**: GEO for AI search; local + AI overlap
- **localization-strategy**: Multilingual; local + i18n
- **directory-submission**: Directory listings; different from local citations
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Ships withmarketing-skills
Marketing Skills is an open-source library of reusable marketing and SEO workflows for AI agents. Install the skills your task needs, provide real product context, and get structured work grounded in explicit methods, checks, and source rules.
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