/linkedin

name: linkedin-posts
description: When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
metadata:
  version: 1.2.0

Platforms: LinkedIn

Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs).

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

Output: Publish-Ready Copy

This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold.

Post Types and Entry Points (organic)

| Kind | What to know | |------|----------------| | **Start a post** | Short update; can include **link preview** if you paste a URL. Same feed format as other updates. | | **Photo** | Single or multiple images (carousel in feed). | | **Video** | Uploaded file (distinct from **LinkedIn Live**, which is live streaming and has separate gating). | | **Write article** | **Article** = long-form editor, **separate** from the short post box; long URL, better for depth and some **off-site** discoverability. | | **Document** | PDF / PPT / DOC (slides in feed). Official limits (check current help): on the order of **~100MB / ~300 pages** per file—verify when publishing. | | **Poll** | Engagement driver; keep question and options scannable. | | **More** (menu) | Often includes **celebrations**, **hiring**-style share, **Find an expert**, etc. (varies by product/region). | | **Reshare** | Reshare or **quote** another member’s post with your take—adds context; avoid empty reshares. | | **Newsletter** | **Series** subscription; not the same as a one-off post but compound reach over time. | | **Event** | Create/promote events via a dedicated flow, not the same as a plain text post. |

**Product detail**: [Get started with posting on LinkedIn](https://www.linkedin.com/help/linkedin/answer/a518996) · [Upload and share documents](https://www.linkedin.com/help/linkedin/answer/a518909)

**Why it matters for copy**: Match CTA and length to the **form** (e.g. a document deck vs a 5-line hot take). Do not treat a **short post** and an **Article** as interchangeable.

Platform Positioning

LinkedIn is a professional network—its core value is career identity, B2B relationships, and professional content. Key differences from general social platforms:

| Dimension | LinkedIn | Meta / X / TikTok | |-----------|----------|--------------------| | **Primary intent** | Job seeking, B2B networking, industry learning | Entertainment, social, discovery | | **Identity** | Real name + career history | Username or lifestyle persona | | **Content tone** | Professional, constructive | Casual, entertaining, opinion | | **B2B lead value** | High (job title + company targeting) | Low to medium | | **Algorithm signal** | Professional interest + network + editorial | Engagement, watch time, virality |

**Prioritize LinkedIn when**: targeting B2B buyers, building professional authority, recruiting, or publishing industry thought leadership. For consumer brand awareness or entertainment, other platforms are often more effective.

How the Feed Ranks (what to write for)

• The feed is **not** a pure reverse-chronological friend list. It blends **1st-degree connections, follows, company/topic interest, and recommended “out of network”** content from the **Economic Graph**, plus ads. [How the Feed ranks content](https://www.linkedin.com/help/linkedin/answer/a9554004)
• Relevance uses **context** of the post, **profile and network signals**, and **behavior** (read, react, comment, share, **dwell**). Demographics like age or gender are **not** used to rank feed visibility (per public help guidance).
• Platform direction in recent public communications: more **LLM/semantic** understanding, less **inauthentic engagement** and **engagement-bait** / low-quality repetition; favor **real expertise** and **meaningful** discussion. [Background on feed engineering (blog)](https://www.linkedin.com/blog/engineering/feed/engineering-the-next-generation-of-linkedins-feed)

**Writing implications**: Strong **first line** and **on-topic depth**; comments that add substance; avoid templates that look automated or “pod” coordinated.

Off-Site Search Visibility (SEO & GEO)

LinkedIn content is visible to search engines on a **selective** basis—understand what gets indexed for SEO and cited for GEO.

What Google Indexes vs. What Is Login-Gated

| Surface | Search Visibility | GEO (AI citation) Value | |---------|-----------------|-------------------------| | **Public profile** (Headline, About, Experience) | Indexed for name/company/role queries | Strong entity signal; citable paragraphs | | **Articles** (long-form editor) | Indexed when set to public | High; structured paragraphs with keywords | | **Company Page** | Indexed for brand queries | Medium; brand entity signals | | **Short feed posts** | **Login-gated**—not indexed | **Low**; cannot be cited if behind login | | **Newsletter issues** | Indexed if public; behind login if subscriber-only | Depends on visibility setting |

SEO Through LinkedIn

• **Headline** is the most SEO-visible field on your profile—treat it as a title tag. Include primary keyword + value proposition (e.g. “B2B SaaS Marketing | Helping startups scale through content”).
• **About section**: Write public-facing paragraphs with keywords and proof points. This is indexed and often appears in Google se