/internal-links
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
$ npx -y skills add kostja94/marketing-skills --skill internal-links --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/internal-links
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
SKILL.md
internal-links.SKILL.mdname: internal-links
description: When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
metadata:
version: 1.0.1
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- **Internal links**: Contextual links; descriptive anchor text; related posts; hub pages
- **Breadcrumbs**: Implement for large sites (e.g. ecommerce); see **breadcrumb-generator**
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for site structure and key pages.
Identify: 1. **Site structure**: Hub pages, pillar content, supporting pages 2. **Orphan pages**: Pages with no or few internal links 3. **Priority pages**: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline | |-----------|-----------| | **Depth** | Important pages within 3 clicks from homepage | | **Orphan pages** | Avoid; ensure every page has at least one internal link; see **site-crawlability** for technical detection and crawl issues | | **Hub-to-spoke** | Link from hub/pillar pages to cluster articles; topic cluster structure | | **Contextual** | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline | |-----------|-----------| | **Descriptive** | Use anchor text that describes the target page | | **Variation** | Avoid over-optimization; use natural variation | | **Keyword** | Include target keyword when natural |
Placement
| Location | Use | |----------|-----| | **First paragraph** | Primary link to related content | | **Body** | Contextual links throughout | | **Related/Recommended** | End-of-article links | | **Navigation** | Key site sections |
Common Issues
| Issue | Fix | |-------|-----| | Orphan pages | Add internal links from hub pages or navigation; **site-crawlability** for technical audit | | Too many links | Focus on most important; avoid link stuffing | | Generic anchors | Use descriptive "learn more about X" instead of "click here" | | Broken links | Audit and fix 404s; see **site-crawlability** for technical audit |
Output Format
- **Internal link audit** (if auditing)
- **Link opportunities** for key pages
- **Anchor text** recommendations
- **Structure** improvements
Related Skills
- **article-page-generator**: Related posts, contextual links, end-of-article recommendations
- **website-structure**: Plan page structure and hierarchy; informs internal linking
- **site-crawlability**: Internal links enable crawling
- **url-structure**: URL structure affects link patterns
- **content-strategy**: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- **breadcrumb-generator**: Breadcrumbs are internal links; category hierarchy
Read more
name: internal-links description: When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure. metadata: version: 1.0.1
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- **Internal links**: Contextual links; descriptive anchor text; related posts; hub pages
- **Breadcrumbs**: Implement for large sites (e.g. ecommerce); see **breadcrumb-generator**
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for site structure and key pages.
Identify: 1. **Site structure**: Hub pages, pillar content, supporting pages 2. **Orphan pages**: Pages with no or few internal links 3. **Priority pages**: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline | |-----------|-----------| | **Depth** | Important pages within 3 clicks from homepage | | **Orphan pages** | Avoid; ensure every page has at least one internal link; see **site-crawlability** for technical detection and crawl issues | | **Hub-to-spoke** | Link from hub/pillar pages to cluster articles; topic cluster structure | | **Contextual** | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline | |-----------|-----------| | **Descriptive** | Use anchor text that describes the target page | | **Variation** | Avoid over-optimization; use natural variation | | **Keyword** | Include target keyword when natural |
Placement
| Location | Use | |----------|-----| | **First paragraph** | Primary link to related content | | **Body** | Contextual links throughout | | **Related/Recommended** | End-of-article links | | **Navigation** | Key site sections |
Common Issues
| Issue | Fix | |-------|-----| | Orphan pages | Add internal links from hub pages or navigation; **site-crawlability** for technical audit | | Too many links | Focus on most important; avoid link stuffing | | Generic anchors | Use descriptive "learn more about X" instead of "click here" | | Broken links | Audit and fix 404s; see **site-crawlability** for technical audit |
Output Format
- **Internal link audit** (if auditing)
- **Link opportunities** for key pages
- **Anchor text** recommendations
- **Structure** improvements
Related Skills
- **article-page-generator**: Related posts, contextual links, end-of-article recommendations
- **website-structure**: Plan page structure and hierarchy; informs internal linking
- **site-crawlability**: Internal links enable crawling
- **url-structure**: URL structure affects link patterns
- **content-strategy**: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- **breadcrumb-generator**: Breadcrumbs are internal links; category hierarchy
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill