google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search…
When the user wants to create, optimize, or audit a HowTo section block—an in-page block of ordered steps with optional Schema.org HowTo JSON-LD. Also use when the user mentions "HowTo section," "how-to section," "steps section," "quick start," "walkthrough," "tutorial block,"
$ npx -y skills add kostja94/marketing-skills --skill howto-section --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/howto-sectionContext preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to create, optimize, or audit a HowTo section block—an in-page block of ordered steps with optional Schema.org HowTo JSON-LD. Also use when the user mentions "HowTo section," "how-to section," "steps section," "quick start," "walkthrough," "tutorial block,"
name: howto-section-generator description: When the user wants to create, optimize, or audit a HowTo section block—an in-page block of ordered steps with optional Schema.org HowTo JSON-LD. Also use when the user mentions "HowTo section," "how-to section," "steps section," "quick start," "walkthrough," "tutorial block," "3 steps," "N steps," "simple steps," "tutorial steps," "step-by-step block," "HowTo schema," "HowTo JSON-LD," "instruction steps," "numbered steps SEO," "horizontal tabs for steps," or "procedure section." This skill is for a section inside a page, not a full page template—use article-page-generator, docs-page-generator, or tools-page-generator for page-level layout. For FAQ Q&A blocks, use faq-page-generator. For structured data details beyond HowTo, use schema-markup. For article body copy only, use article-content. metadata: version: 1.1.0
Guides **HowTo as an in-page section**: a block of **ordered steps** (and optional **HowTo** JSON-LD) embedded **inside** article, documentation, tool, or landing pages. **Not** a standalone page type—parent page structure and templates come from **article-page-generator**, **docs-page-generator**, **tools-page-generator**, **landing-page-generator**, etc. Distinct from **FAQ** (Q&A → FAQPage) and from **full article body** drafting alone (**article-content**). **schema-markup** remains the source for exhaustive Schema.org property rules and type-wide tables; this skill owns **section-level** placement, copy, HTML, and HowTo-vs-FAQ decisions.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
| Dimension | HowTo section | FAQ section | |-----------|---------------|-------------| | **Intent** | User follows **ordered steps** to complete a task | User reads **Q&A pairs** for doubts | | **Structure** | Steps (1→2→3), optional tools/time/supplies | Question → answer per item | | **Schema** | **HowTo** (Schema.org) | **FAQPage** | | **UI** | Often **horizontal tabs** for steps; or **numbered list** in flow | Often **vertical accordion** | | **Skill** | **howto-section-generator** (this) | **faq-page-generator** |
Do not mark FAQ content as HowTo or vice versa; schema must match visible content.
This section is always **part of** a larger page. Typical positions:
| Location | When | |----------|------| | **After intro (and optional TL;DR / Key Takeaways)** | Article: context first, then **solution = steps** | | **As the main middle of the page** | Tutorial-heavy article where the HowTo block carries most of the value | | **After product/tool context** | Tool or LP: short context → **How to use** steps → FAQ/CTA |
**Narrative**: Align with **PAS** for how-to articles—**Problem** in intro; **Agitation** in brief context; **Solution** = the HowTo section. **Answer-first** still applies **per step** (see below).
**Parent page vs URL split**: Whether the **parent** is one article URL or a separate doc/tool URL is decided by **content-strategy**, **article-page-generator**, **docs-page-generator**, or **tools-page-generator**. This skill only defines the **HowTo block**; if each tab were a **different ranking topic**, use **separate URLs** (pillar/cluster). If all steps are **one task**, keep **one page** with one HowTo section (or multiple sections only if clearly separated).
Headings should **describe the topic or purpose** (WCAG 2.4.6)—not just decorate. Prefer one primary H2 for the procedure; match **page type** and **search intent**.
| Pattern | Best for | Examples | |---------|----------|----------| | **Outcome / task (default)** | Blog posts, guides, most informational “how to …” queries | “How to [verb] [outcome]”, “[Task] step by step” | | **Product or tool** | Tool pages, LP blocks after hero | “How to use [Product]”, “Using [Tool]” | | **Quick start / walkthrough** | Docs, onboarding | “Quick start”, “Walkthrough”, “Get started with [X]” | | **Numbered hook** (“In 3 steps …”, “3 simple steps to …”) | Short LP/tool copy when **simplicity** is the message | Use **only** if the visible `<ol>` (and HowTo JSON-LD `step` list) has **exactly** that many steps |
**Rules**
| Format | Role | |--------|------| | **List snip
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
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