/growth-funnel
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics,"
$ npx -y skills add kostja94/marketing-skills --skill growth-funnel --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/growth-funnel
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics,"
SKILL.md
growth-funnel.SKILL.mdname: growth-funnel
description: When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
metadata:
version: 1.1.1
Strategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics | |-------|----------|-------------| | **Acquisition** | How do users discover you? | CAC, CPA, conversion by source | | **Activation** | Do users reach "aha moment"? | Activation rate, time-to-first-value | | **Retention** | Do users return? | D1/D7/D30 retention, churn | | **Referral** | Do users recommend? | Referral rate, NPS, viral coefficient | | **Revenue** | Do users pay? | Conversion rate, ARPU, LTV |
**Principle**: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills | |-------|---------|----------------| | **Acquisition** | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels | | **Activation** | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator | | **Retention** | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing | | **Referral** | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing | | **Revenue** | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics | |-------|---------| | **Acquisition** | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces | | **Activation** | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) | | **Retention** | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) | | **Referral** | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program | | **Revenue** | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
**Post-campaign**: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- **Events**: Define precise, behavior-based events for each stage
- **Cohorts**: Analyze by cohort, not aggregate; compare cohorts over time
- **Bottlenecks**: Identify stage with largest drop-off; prioritize there first
- **Cross-functional**: Product, marketing, customer success share common language
Output Format
- **Stage** assessment (where are you strong/weak?)
- **Metrics** per stage (current, target)
- **Actions** prioritized by bottleneck
- **Related** skills for each stage
Related Skills
- **cold-start-strategy**: Acquisition for 0→1; first users
- **retention-strategy**: Retention and churn prevention
- **conversion-optimization**: Activation, revenue conversion
- **referral-program**: Referral stage tactics
- **gtm-strategy**: Full GTM; growth-funnel is lifecycle view
- **integrated-marketing**: Channel mix across stages
Read more
name: growth-funnel description: When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy. metadata: version: 1.1.1
Strategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics | |-------|----------|-------------| | **Acquisition** | How do users discover you? | CAC, CPA, conversion by source | | **Activation** | Do users reach "aha moment"? | Activation rate, time-to-first-value | | **Retention** | Do users return? | D1/D7/D30 retention, churn | | **Referral** | Do users recommend? | Referral rate, NPS, viral coefficient | | **Revenue** | Do users pay? | Conversion rate, ARPU, LTV |
**Principle**: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills | |-------|---------|----------------| | **Acquisition** | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels | | **Activation** | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator | | **Retention** | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing | | **Referral** | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing | | **Revenue** | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics | |-------|---------| | **Acquisition** | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces | | **Activation** | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) | | **Retention** | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) | | **Referral** | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program | | **Revenue** | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
**Post-campaign**: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- **Events**: Define precise, behavior-based events for each stage
- **Cohorts**: Analyze by cohort, not aggregate; compare cohorts over time
- **Bottlenecks**: Identify stage with largest drop-off; prioritize there first
- **Cross-functional**: Product, marketing, customer success share common language
Output Format
- **Stage** assessment (where are you strong/weak?)
- **Metrics** per stage (current, target)
- **Actions** prioritized by bottleneck
- **Related** skills for each stage
Related Skills
- **cold-start-strategy**: Acquisition for 0→1; first users
- **retention-strategy**: Retention and churn prevention
- **conversion-optimization**: Activation, revenue conversion
- **referral-program**: Referral stage tactics
- **gtm-strategy**: Full GTM; growth-funnel is lifecycle view
- **integrated-marketing**: Channel mix across stages
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill