/favicon
When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use
$ npx -y skills add kostja94/marketing-skills --skill favicon --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/favicon
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use
SKILL.md
favicon.SKILL.mdname: favicon-generator
description: When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use brand-visual-generator.
metadata:
version: 1.0.1
Components: Favicon
Guides favicon and app icon implementation for brand consistency across browser tabs, bookmarks, mobile home screens, and **Google Search results**. Favicons help users identify sites; missing or incorrect icons hurt trust.
**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand and visual identity.
Identify: 1. **Tech stack**: Next.js, WordPress, static HTML, etc. 2. **PWA**: Is the site a PWA or planning to be? 3. **Existing assets**: Logo, icon files
Required Sizes
| Size | Use | |------|-----| | **16x16** | Browser tabs, standard displays | | **32x32** | Retina/HiDPI browser tabs | | **180x180** | Apple Touch Icon (iOS home screen); no transparency | | **192x192** | Android Chrome home screen, PWA launcher | | **512x512** | PWA splash screens, adaptive icons |
**Optional**: 48x48, 96x96, 120x120, 152x152, 167x167, 256x256 for broader coverage.
Formats
| Format | Use | |--------|-----| | **SVG** | Modern browsers; scalable; supports dark mode via media queries; lightweight | | **PNG** | High-DPI; explicit sizes; easy to generate; required for Apple Touch Icon | | **ICO** | Legacy; bundles multiple sizes; fallback for older browsers |
**Recommended**: Provide SVG + PNG fallbacks. Never skip Apple Touch Icon (180x180); iOS shows a generic screenshot without it.
Google Search (SERP Display)
See **serp-features** for SERP feature types and optimization.
Favicons can appear in Google Search results next to your site's listings. [Google Search Central](https://developers.google.com/search/docs/appearance/favicon-in-search) requirements:
| Requirement | Guideline | |-------------|-----------| | **Placement** | Add `<link rel="icon" href="/path/to/favicon.ico">` to **homepage** header | | **One per hostname** | One favicon per hostname; `example.com` and `code.example.com` are separate; `example.com/sub-site` shares the same favicon | | **Crawlability** | Googlebot-Image must crawl favicon; Googlebot must crawl homepage; do not block either in robots.txt | | **Shape** | Square (1:1 aspect ratio); minimum 8x8px; **preferably >48x48px** for quality across platforms | | **Stable URL** | Do not change favicon URL frequently | | **Appropriate** | No inappropriate content (pornography, hate symbols); Google may replace with default icon | | **Timing** | Crawling can take days to weeks; use Search Console URL Inspection to request indexing |
**Supported rel values**: `icon`, `shortcut icon`, `apple-touch-icon`, `apple-touch-icon-precomposed`. **href** can be relative (`/favicon.ico`) or absolute; favicon can be hosted on CDN.
Implementation
HTML Link Tags
<link rel="icon" href="/favicon.ico" sizes="any">
<link rel="icon" href="/icon.svg" type="image/svg+xml">
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32.png">
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
Next.js
Place in `/app`: `favicon.ico`, `icon.png`, `apple-icon.png`. Next.js auto-generates tags.
PWA Manifest
Include `icons` array in `manifest.json` with 192x192 and 512x512 for maskable icons.
Best Practices
- **Simplicity**: At 16x16, complex details are illegible; use simplified logo mark; design for brand recognition in SERPs
- **Consistency**: Favicon should match logo/brand (logo-generator, brand-visual-generator)
- **Cache**: Use long cache; version for updates (e.g. `/favicon.ico?v=2`)
- **Tools**: RealFaviconGenerator, favicon.io, or favicons npm package for automation
- **Test**: Check across browsers, dark mode, and Search Console (favicon may take days to weeks to appear)
Output Format
- **Size** checklist (16, 32, 180, 192, 512; >48x48 for Google Search)
- **Format** recommendations (SVG, PNG, ICO)
- **Implementation** notes per tech stack (homepage header placement)
- **Google Search** checklist (crawlability, stable URL, appropriate content)
- **Manifest** (if PWA)
Related Skills
- **logo-generator**: Favicon typically derived from logo; consistent branding
- **media-kit-page-generator**: Media kit should include favicon or link to brand assets
- **brand-visual-generator**: Visual identity; favicon aligns with brand colors and mark
- **indexing**: Favicon requires crawlable homepage; URL Inspection for indexing
Read more
name: favicon-generator description: When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use brand-visual-generator. metadata: version: 1.0.1
Components: Favicon
Guides favicon and app icon implementation for brand consistency across browser tabs, bookmarks, mobile home screens, and **Google Search results**. Favicons help users identify sites; missing or incorrect icons hurt trust.
**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand and visual identity.
Identify: 1. **Tech stack**: Next.js, WordPress, static HTML, etc. 2. **PWA**: Is the site a PWA or planning to be? 3. **Existing assets**: Logo, icon files
Required Sizes
| Size | Use | |------|-----| | **16x16** | Browser tabs, standard displays | | **32x32** | Retina/HiDPI browser tabs | | **180x180** | Apple Touch Icon (iOS home screen); no transparency | | **192x192** | Android Chrome home screen, PWA launcher | | **512x512** | PWA splash screens, adaptive icons |
**Optional**: 48x48, 96x96, 120x120, 152x152, 167x167, 256x256 for broader coverage.
Formats
| Format | Use | |--------|-----| | **SVG** | Modern browsers; scalable; supports dark mode via media queries; lightweight | | **PNG** | High-DPI; explicit sizes; easy to generate; required for Apple Touch Icon | | **ICO** | Legacy; bundles multiple sizes; fallback for older browsers |
**Recommended**: Provide SVG + PNG fallbacks. Never skip Apple Touch Icon (180x180); iOS shows a generic screenshot without it.
Google Search (SERP Display)
See **serp-features** for SERP feature types and optimization.
Favicons can appear in Google Search results next to your site's listings. [Google Search Central](https://developers.google.com/search/docs/appearance/favicon-in-search) requirements:
| Requirement | Guideline | |-------------|-----------| | **Placement** | Add `<link rel="icon" href="/path/to/favicon.ico">` to **homepage** header | | **One per hostname** | One favicon per hostname; `example.com` and `code.example.com` are separate; `example.com/sub-site` shares the same favicon | | **Crawlability** | Googlebot-Image must crawl favicon; Googlebot must crawl homepage; do not block either in robots.txt | | **Shape** | Square (1:1 aspect ratio); minimum 8x8px; **preferably >48x48px** for quality across platforms | | **Stable URL** | Do not change favicon URL frequently | | **Appropriate** | No inappropriate content (pornography, hate symbols); Google may replace with default icon | | **Timing** | Crawling can take days to weeks; use Search Console URL Inspection to request indexing |
**Supported rel values**: `icon`, `shortcut icon`, `apple-touch-icon`, `apple-touch-icon-precomposed`. **href** can be relative (`/favicon.ico`) or absolute; favicon can be hosted on CDN.
Implementation
HTML Link Tags
<link rel="icon" href="/favicon.ico" sizes="any"> <link rel="icon" href="/icon.svg" type="image/svg+xml"> <link rel="icon" type="image/png" sizes="32x32" href="/favicon-32.png"> <link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png">
Next.js
Place in `/app`: `favicon.ico`, `icon.png`, `apple-icon.png`. Next.js auto-generates tags.
PWA Manifest
Include `icons` array in `manifest.json` with 192x192 and 512x512 for maskable icons.
Best Practices
- **Simplicity**: At 16x16, complex details are illegible; use simplified logo mark; design for brand recognition in SERPs
- **Consistency**: Favicon should match logo/brand (logo-generator, brand-visual-generator)
- **Cache**: Use long cache; version for updates (e.g. `/favicon.ico?v=2`)
- **Tools**: RealFaviconGenerator, favicon.io, or favicons npm package for automation
- **Test**: Check across browsers, dark mode, and Search Console (favicon may take days to weeks to appear)
Output Format
- **Size** checklist (16, 32, 180, 192, 512; >48x48 for Google Search)
- **Format** recommendations (SVG, PNG, ICO)
- **Implementation** notes per tech stack (homepage header placement)
- **Google Search** checklist (crawlability, stable URL, appropriate content)
- **Manifest** (if PWA)
Related Skills
- **logo-generator**: Favicon typically derived from logo; consistent branding
- **media-kit-page-generator**: Media kit should include favicon or link to brand assets
- **brand-visual-generator**: Visual identity; favicon aligns with brand colors and mark
- **indexing**: Favicon requires crawlable homepage; URL Inspection for indexing
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill

