/display-ads
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
$ npx -y skills add kostja94/marketing-skills --skill display-ads --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/display-ads
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
SKILL.md
display-ads.SKILL.mdname: display-ads
description: When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.
metadata:
version: 1.0.1
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- **Ad networks**: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- **Banner ads**: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- **Programmatic**: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use | |--------|-----| | **Display banner** | IAB sizes; CPM or CPC; brand, retargeting | | **Native** | Blends with page content; higher engagement | | **Video pre-roll** | Pre-roll on publisher video; see **ctv-ads** for streaming | | **Rich media** | HTML5; expandable, interactive | | **Mobile interstitial** | Full-screen between content |
Buying Options
| Option | Use | |-------|-----| | **Google Display** | Part of Google Ads; automated placements; retargeting | | **Programmatic DSP** | The Trade Desk, Magnite, etc.; audience-based; scale | | **Direct publisher** | Deal with specific site; guaranteed placement | | **Ad network** | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use | |--------|-----| | **CPM** | Cost per thousand impressions | | **CPC** | Cost per click | | **CTR** | Click-through rate; typically low for banners (0.1–0.5%) | | **Viewability** | % of impressions actually seen | | **Completion rate** | For video; % who watch full ad |
Creative
- **IAB sizes**: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- **File types**: Static image, animated GIF, HTML5
- **Message**: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use `utm_medium=display` or `cpc` with `utm_source` (publisher or network name) for attribution. See **traffic-analysis** for GA4 alignment.
Pre-Launch Checklist
- [ ] Creative in required sizes
- [ ] Landing page aligned with ad message
- [ ] UTM parameters set
- [ ] Retargeting audience defined (if applicable)
- [ ] Viewability target set
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use display
- **google-ads**: Google Display Network; retargeting campaigns
- **traffic-analysis**: UTM for display; attribution
- **analytics-tracking**: Conversion tracking; viewability
Read more
name: display-ads description: When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy. metadata: version: 1.0.1
Paid Ads: Display / Banner
Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
What Is Display / Banner
- **Ad networks**: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
- **Banner ads**: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
- **Programmatic**: Automated buying via DSPs; real-time bidding (RTB); audience targeting
Formats
| Format | Use | |--------|-----| | **Display banner** | IAB sizes; CPM or CPC; brand, retargeting | | **Native** | Blends with page content; higher engagement | | **Video pre-roll** | Pre-roll on publisher video; see **ctv-ads** for streaming | | **Rich media** | HTML5; expandable, interactive | | **Mobile interstitial** | Full-screen between content |
Buying Options
| Option | Use | |-------|-----| | **Google Display** | Part of Google Ads; automated placements; retargeting | | **Programmatic DSP** | The Trade Desk, Magnite, etc.; audience-based; scale | | **Direct publisher** | Deal with specific site; guaranteed placement | | **Ad network** | Network aggregates inventory; simpler than full programmatic |
Metrics
| Metric | Use | |--------|-----| | **CPM** | Cost per thousand impressions | | **CPC** | Cost per click | | **CTR** | Click-through rate; typically low for banners (0.1–0.5%) | | **Viewability** | % of impressions actually seen | | **Completion rate** | For video; % who watch full ad |
Creative
- **IAB sizes**: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
- **File types**: Static image, animated GIF, HTML5
- **Message**: Clear CTA; minimal text; brand visible in 3 seconds
UTM
Use `utm_medium=display` or `cpc` with `utm_source` (publisher or network name) for attribution. See **traffic-analysis** for GA4 alignment.
Pre-Launch Checklist
- [ ] Creative in required sizes
- [ ] Landing page aligned with ad message
- [ ] UTM parameters set
- [ ] Retargeting audience defined (if applicable)
- [ ] Viewability target set
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use display
- **google-ads**: Google Display Network; retargeting campaigns
- **traffic-analysis**: UTM for display; attribution
- **analytics-tracking**: Conversion tracking; viewability
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill