/ctv-ads
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
$ npx -y skills add kostja94/marketing-skills --skill ctv-ads --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/ctv-ads
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
SKILL.md
ctv-ads.SKILL.mdname: ctv-ads
description: When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
metadata:
version: 1.0.1
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- **CTV (Connected TV)**: Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- **OTT (Over-the-top)**: Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- **Streaming share**: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail | |-----------|--------| | **High completion** | ~95% ad completion rate vs lower on mobile/desktop | | **Unskippable** | Most CTV inventory is non-skippable pre-roll/mid-roll | | **Targeting** | Demographics, interests, location, household data | | **Underinvested** | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use | |--------|-----| | **Pre-roll / Mid-roll** | Standard video; 15–30 sec | | **Interactive** | Drives engagement; ~71 sec additional time vs standard | | **QR / URL** | Direct response; track offline-to-online |
Platforms & Buying
- **Programmatic**: DSPs (The Trade Desk, etc.); audience-based buying
- **Direct**: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- **Google**: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use | |--------|-----| | **Completion rate** | % who watch full ad; CTV typically 95%+ | | **Reach / frequency** | Household reach; avoid over-frequency (e.g., <7) | | **CPM** | Cost per thousand impressions | | **Attribution** | QR scans, URL visits; harder than web/app |
Creative
- **Horizontal**: 16:9; TV screen format
- **Sound on**: Assume sound; design for audio
- **Brand focus**: CTV often awareness; clear brand, CTA
UTM for CTV
Use `utm_medium=video` or `ctv` with `utm_source` (e.g., `hulu`, `roku`) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- [ ] Creative in 16:9; sound-on
- [ ] Targeting defined (demo, interests, geo)
- [ ] Attribution plan (QR, URL, brand lift)
- [ ] Frequency cap set
- [ ] Budget aligned with CPM expectations
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use TV vs web vs app
- **traffic-analysis**: UTM for CTV direct-response; attribution
- **analytics-tracking**: Conversion tracking for QR/URL campaigns
Read more
name: ctv-ads description: When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy. metadata: version: 1.0.1
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- **CTV (Connected TV)**: Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- **OTT (Over-the-top)**: Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- **Streaming share**: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail | |-----------|--------| | **High completion** | ~95% ad completion rate vs lower on mobile/desktop | | **Unskippable** | Most CTV inventory is non-skippable pre-roll/mid-roll | | **Targeting** | Demographics, interests, location, household data | | **Underinvested** | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use | |--------|-----| | **Pre-roll / Mid-roll** | Standard video; 15–30 sec | | **Interactive** | Drives engagement; ~71 sec additional time vs standard | | **QR / URL** | Direct response; track offline-to-online |
Platforms & Buying
- **Programmatic**: DSPs (The Trade Desk, etc.); audience-based buying
- **Direct**: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- **Google**: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use | |--------|-----| | **Completion rate** | % who watch full ad; CTV typically 95%+ | | **Reach / frequency** | Household reach; avoid over-frequency (e.g., <7) | | **CPM** | Cost per thousand impressions | | **Attribution** | QR scans, URL visits; harder than web/app |
Creative
- **Horizontal**: 16:9; TV screen format
- **Sound on**: Assume sound; design for audio
- **Brand focus**: CTV often awareness; clear brand, CTA
UTM for CTV
Use `utm_medium=video` or `ctv` with `utm_source` (e.g., `hulu`, `roku`) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- [ ] Creative in 16:9; sound-on
- [ ] Targeting defined (demo, interests, geo)
- [ ] Attribution plan (QR, URL, brand lift)
- [ ] Frequency cap set
- [ ] Budget aligned with CPM expectations
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use TV vs web vs app
- **traffic-analysis**: UTM for CTV direct-response; attribution
- **analytics-tracking**: Conversion tracking for QR/URL campaigns
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
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