/creator-program
When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives,"
$ npx -y skills add kostja94/marketing-skills --skill creator-program --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/creator-program
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives,"
SKILL.md
creator-program.SKILL.mdname: creator-program
description: When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing.
metadata:
version: 1.1.1
Channels: Creator Program
Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and content needs.
Identify: 1. **Product type**: AI tool, design tool, CMS, marketplace 2. **Content need**: Tutorials, templates, use cases 3. **Creator target**: Followers, niche, content quality
Creator vs. Affiliate vs. Influencer
| Dimension | Creator Program | Affiliate | Influencer | |-----------|-----------------|-----------|------------| | **Goal** | Brand + content co-creation | Direct sales | Brand exposure | | **Incentive** | Credits, free use, revenue share | Commission | Paid, product | | **Content** | Must use product to create | Links | Influencer original | | **Relationship** | Long-term | Transactional | Flexible |
Incentive Models
| Model | Use | Examples | |-------|-----|----------| | **Credits** | AI tools; cost control | Credit-based AI tools | | **Payment** | High-quality content; budget available | Paid creator programs | | **Hybrid** | Credits + commission, brand partnership | Common for SaaS | | **Marketplace** | Template/plugin sales; revenue share | Design tools, CMS marketplaces |
Implementation Phases
| Phase | Weeks | Tasks | |-------|-------|-------| | **Plan** | 1–2 | Goals, incentives, application form, resources | | **Launch** | 3–4 | Landing page, promotion, tracking | | **Recruit** | 5–8 | Screen applications, outreach, onboarding | | **Co-create** | 9–12 | Content publishing, support, promotion | | **Optimize** | Ongoing | Metrics, feedback, incentive tweaks |
Best Practices
- **Showcase creator work**: Dedicated page; recognize top creators
- **Quality over quantity**: 1K+ followers + high content quality for AI tools
- **Clear terms**: Content policy, NSFW rules, brand guidelines
- **Communication**: Community chat, email; regular updates
- **Timeline**: 3–6 months to see results; patience required
Ecosystem Operations
| Principle | Use | |-----------|-----| | **Value for all** | Each participant (creators, content, integrations) gains value—not just the platform | | **Integrations** | Product must integrate with upstream/downstream tools; enables solution bundling | | **Multi-product** | Form solution suites; support partners including you in their stacks |
**Creators + community**: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house.
Common Challenges
| Challenge | Solution | |-----------|----------| | Content quality | Clear standards; review; suspend non-compliant | | Brand consistency | Guidelines; content review; unified tags | | Measurement | UTM; KPIs: applications, approval rate, content output | | Cost control | Credit model; tier incentives; limit creator count |
Output Format
- **Incentive model** recommendation
- **Landing page** elements
- **Recruitment** approach
- **Phase** timeline
- **KPI** framework
Related Skills
- **affiliate-marketing**: Can run both; different goals
- **influencer-marketing**: Influencers can join creator program
- **employee-generated-content**: Employee content; creator program is external
- **affiliate-page-generator**: If creator program has commission component
- **landing-page-generator**: Creator program signup page; apply landing page structure
Read more
name: creator-program description: When the user wants to plan, implement, or optimize creator program strategy. Also use when the user mentions "creator program," "creator partnership," "content co-creation," "creator ambassador," "creator economy," "creator collaboration," "UGC program," "creator incentives," or "creator community." For influencers, use influencer-marketing. metadata: version: 1.1.1
Channels: Creator Program
Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus).
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and content needs.
Identify: 1. **Product type**: AI tool, design tool, CMS, marketplace 2. **Content need**: Tutorials, templates, use cases 3. **Creator target**: Followers, niche, content quality
Creator vs. Affiliate vs. Influencer
| Dimension | Creator Program | Affiliate | Influencer | |-----------|-----------------|-----------|------------| | **Goal** | Brand + content co-creation | Direct sales | Brand exposure | | **Incentive** | Credits, free use, revenue share | Commission | Paid, product | | **Content** | Must use product to create | Links | Influencer original | | **Relationship** | Long-term | Transactional | Flexible |
Incentive Models
| Model | Use | Examples | |-------|-----|----------| | **Credits** | AI tools; cost control | Credit-based AI tools | | **Payment** | High-quality content; budget available | Paid creator programs | | **Hybrid** | Credits + commission, brand partnership | Common for SaaS | | **Marketplace** | Template/plugin sales; revenue share | Design tools, CMS marketplaces |
Implementation Phases
| Phase | Weeks | Tasks | |-------|-------|-------| | **Plan** | 1–2 | Goals, incentives, application form, resources | | **Launch** | 3–4 | Landing page, promotion, tracking | | **Recruit** | 5–8 | Screen applications, outreach, onboarding | | **Co-create** | 9–12 | Content publishing, support, promotion | | **Optimize** | Ongoing | Metrics, feedback, incentive tweaks |
Best Practices
- **Showcase creator work**: Dedicated page; recognize top creators
- **Quality over quantity**: 1K+ followers + high content quality for AI tools
- **Clear terms**: Content policy, NSFW rules, brand guidelines
- **Communication**: Community chat, email; regular updates
- **Timeline**: 3–6 months to see results; patience required
Ecosystem Operations
| Principle | Use | |-----------|-----| | **Value for all** | Each participant (creators, content, integrations) gains value—not just the platform | | **Integrations** | Product must integrate with upstream/downstream tools; enables solution bundling | | **Multi-product** | Form solution suites; support partners including you in their stacks |
**Creators + community**: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house.
Common Challenges
| Challenge | Solution | |-----------|----------| | Content quality | Clear standards; review; suspend non-compliant | | Brand consistency | Guidelines; content review; unified tags | | Measurement | UTM; KPIs: applications, approval rate, content output | | Cost control | Credit model; tier incentives; limit creator count |
Output Format
- **Incentive model** recommendation
- **Landing page** elements
- **Recruitment** approach
- **Phase** timeline
- **KPI** framework
Related Skills
- **affiliate-marketing**: Can run both; different goals
- **influencer-marketing**: Influencers can join creator program
- **employee-generated-content**: Employee content; creator program is external
- **affiliate-page-generator**: If creator program has commission component
- **landing-page-generator**: Creator program signup page; apply landing page structure
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill