/app-ads
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI,"
$ npx -y skills add kostja94/marketing-skills --skill app-ads --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/app-ads
Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI,"
SKILL.md
app-ads.SKILL.mdname: app-ads
description: When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.
metadata:
version: 1.0.1
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Key Platforms
| Platform | Best for | Conversion | |----------|----------|------------| | **Google App Campaigns** | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event | | **Apple Search Ads (ASA)** | iOS only; high-intent App Store search | Install | | **Meta App Install** | Facebook/Instagram; demand gen for apps | Install, in-app event | | **TikTok App Install** | Younger users; viral creative | Install |
Google App Campaigns
- **Reach**: Search, YouTube, Display, Google Play, Discover
- **Bidding**: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- **Creative**: Provide diverse assets (videos, images, text); algorithm tests combinations
- **iOS**: SKAdNetwork; conversion value mapping; Firebase for in-app events
- **Bid–budget ratio**: ≥10× for CPI, ≥15× for CPA
Apple Search Ads
- **Placements**: App Store search results, Today tab, Search tab, product pages
- **Modes**: Basic (automated) or Advanced (keywords, audiences, bids)
- **Audience**: High-intent users actively searching in App Store
- **ASO benefit**: Can improve keyword rankings as secondary effect
Metrics
| Metric | Use | |--------|-----| | **CPI** | Cost per install | | **CPA** | Cost per acquisition (in-app action) | | **LTV** | Lifetime value; iOS often higher than Android | | **Retention** | D1, D7, D30; quality signal |
**iOS vs Android**: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
Tracking
- **Firebase**: In-app events, audiences, value-based optimization (Google)
- **SKAdNetwork**: iOS attribution; configure conversion value mapping
- **UTM**: Use `utm_medium=app` or `cpc` with `utm_source` for app campaigns in GA4
Pre-Launch Checklist
- [ ] App Store / Play Store listing optimized (ASO)
- [ ] Firebase or equivalent connected; in-app events defined
- [ ] Creative assets (video, images, text) prepared
- [ ] Conversion events (install, signup, purchase) configured
- [ ] Bid–budget ratio meets minimum (10× CPI, 15× CPA)
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use app vs web
- **analytics-tracking**: In-app events; conversion setup
- **traffic-analysis**: UTM for app campaigns; attribution
Read more
name: app-ads description: When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels. metadata: version: 1.0.1
Paid Ads: App Ads
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
Key Platforms
| Platform | Best for | Conversion | |----------|----------|------------| | **Google App Campaigns** | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event | | **Apple Search Ads (ASA)** | iOS only; high-intent App Store search | Install | | **Meta App Install** | Facebook/Instagram; demand gen for apps | Install, in-app event | | **TikTok App Install** | Younger users; viral creative | Install |
Google App Campaigns
- **Reach**: Search, YouTube, Display, Google Play, Discover
- **Bidding**: Maximize Conversions (automated) or Target CPI/CPA (30+ conversions/week)
- **Creative**: Provide diverse assets (videos, images, text); algorithm tests combinations
- **iOS**: SKAdNetwork; conversion value mapping; Firebase for in-app events
- **Bid–budget ratio**: ≥10× for CPI, ≥15× for CPA
Apple Search Ads
- **Placements**: App Store search results, Today tab, Search tab, product pages
- **Modes**: Basic (automated) or Advanced (keywords, audiences, bids)
- **Audience**: High-intent users actively searching in App Store
- **ASO benefit**: Can improve keyword rankings as secondary effect
Metrics
| Metric | Use | |--------|-----| | **CPI** | Cost per install | | **CPA** | Cost per acquisition (in-app action) | | **LTV** | Lifetime value; iOS often higher than Android | | **Retention** | D1, D7, D30; quality signal |
**iOS vs Android**: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
Tracking
- **Firebase**: In-app events, audiences, value-based optimization (Google)
- **SKAdNetwork**: iOS attribution; configure conversion value mapping
- **UTM**: Use `utm_medium=app` or `cpc` with `utm_source` for app campaigns in GA4
Pre-Launch Checklist
- [ ] App Store / Play Store listing optimized (ASO)
- [ ] Firebase or equivalent connected; in-app events defined
- [ ] Creative assets (video, images, text) prepared
- [ ] Conversion events (install, signup, purchase) configured
- [ ] Bid–budget ratio meets minimum (10× CPI, 15× CPA)
Related Skills
- **paid-ads-strategy**: Ad formats by medium; when to use app vs web
- **analytics-tracking**: In-app events; conversion setup
- **traffic-analysis**: UTM for app campaigns; attribution
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
Repo: kostja94/marketing-skills
Other skills on kostja94-marketing-skills.
- /google-search-console
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries,"
Open skill - /seo-monitoring
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document,"
Open skill - /ai-traffic
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to
Open skill - /traffic
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel
Open skill - /tracking
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event
Open skill - /community-forum
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia,"
Open skill