/parse-calendar

name: parse-calendar
description: "Parse a content calendar or plan from DOCX, XLSX, Notion or pasted text into structured posts. \"load this month's calendar\""
argument-hint: "[file-path | notion-url | --paste]"
effort: medium
user-invocable: true

/socialforge:parse-calendar — Calendar Parser

Parse a monthly social media content calendar into structured JSON that drives the entire production pipeline.

Context efficiency

Asset-heavy skill. **Grep before Read** the asset catalog (`${CLAUDE_PLUGIN_DATA}/socialforge/brands/<brand>/asset-index.json`) — never list the asset directory. Reference generated images / videos by path, not by loading metadata. Brand profile loads once per session.

Supported Formats

| Format | How It Works | |--------|-------------| | DOCX | Read tables and structured text from Word documents | | XLSX | Read rows from Excel spreadsheets (one row per post) | | Notion | Read from Notion database via MCP (requires Notion connector) | | Structured text | Parse markdown or plain text with consistent formatting — pasted inline (`--paste`) or from a .txt path |

Required Fields Per Post

Every post in the calendar must have (or the system will ask for missing ones):

| Field | Required | Description | |-------|----------|-------------| | post_id | Auto-generated | Unique identifier (e.g., P01, P02) | | date | Yes | Publishing date (YYYY-MM-DD) | | platform | Yes | Target platform(s) — linkedin, instagram, x, facebook, etc. | | content_type | Yes | static, carousel, video, story, reel, text_only | | tier | Yes | HERO, HUB, or HYGIENE | | topic | Yes | What the post is about | | caption_brief | Yes | Brief description of the copy direction | | visual_brief | Recommended | What the image should show | | hashtags | Optional | Post-specific hashtags (brand hashtags added automatically) | | cta | Optional | Call-to-action text or link | | campaign | Optional | Campaign this post belongs to | | notes | Optional | Special instructions |

Process

1. **Detect format** — Check file extension or URL pattern 2. **Extract posts** — Parse each post entry from the source 3. **Validate fields** — Check required fields present. For missing fields, ask the user. 4. **Normalize** — Standardize dates, platform names, content types to schema format 5. **Assign post IDs** — Sequential (P01, P02, ...) if not already present 6. **Cross-reference platforms** — Check all platforms exist in brand's platform-config.json 7. **Flag issues** — Duplicate dates, missing briefs, unsupported content types 8. **Save** — Write calendar-data.json to `${CLAUDE_PLUGIN_DATA}/socialforge/output/{brand}/{YYYY-MM}/` (falls back to `~/socialforge-workspace/output/...` when `${CLAUDE_PLUGIN_DATA}` is unset)

Output

Calendar parsed: 28 posts for April 2026
  LinkedIn: 12 posts (4 carousels, 6 static, 2 video)
  Instagram: 10 posts (3 carousels, 4 reels, 3 static)
  X: 6 posts (all text+image)

Issues found: 2
  - P14: Missing visual_brief (will need manual input during asset matching)
  - P22: Date falls on Sunday — confirm intentional weekend post?

Calendar saved: ${CLAUDE_PLUGIN_DATA}/socialforge/output/acme-corp/2026-04/calendar-data.json

After Parsing

Ask: "Would you like to:

• Match assets to posts? (`/socialforge:match-assets`)
• Review the parsed calendar first? (I'll show the full post list)
• Fix issues? (I'll walk through each flagged item)"

Timeout & Fallback

• DOCX/XLSX parsing: 30-second timeout. If file is too large, suggest splitting by week.
• Notion: 60-second timeout per database query. If Notion is slow, offer to export and parse locally.
• If format is unrecognized: Ask user to describe the structure, then parse adaptively.