/ideate-month

name: ideate-month
description: "Plan next month's content calendar from a theme, signals and last month's results. \"what should we post next month\""
argument-hint: "[--brand <name>] [--month <YYYY-MM>] [--theme <text>] [--signals <pasted material>]"
effort: high
user-invocable: true

/socialforge:ideate-month — the month before the calendar exists

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

SocialForge's pipeline starts at `parse-calendar` — someone hands it a calendar. This skill is for when nobody has: the client asks "what should this month be about?", and that question is the actual work they are paying for.

The output is a **draft calendar in the exact shape `parse-calendar` ingests**, so an approved plan flows into production with zero re-typing.

Inputs — use whichever exist, say which were missing

1. **The brand profile** (required) — pillars, voice, platforms, compliance rules from `brand-config.json`. No profile → stop and run `/socialforge:brand-setup` first. Ideating without pillars produces generic content for nobody. 2. **A theme or business context** (optional) — a launch, a season, a campaign the client named. 3. **Raw signals** (optional) — pasted news, industry threads, competitor moves, sales-call notes, community questions. Mine them; never use them as filler. Every signal either maps to a pillar and a concrete angle, or it is dropped and listed as dropped, with the reason. 4. **Last month's results** (optional) — measured first, anecdote second:

• **Measured**: run

`python "${CLAUDE_PLUGIN_ROOT}/scripts/ingest_performance.py" --action wins --brand {brand} --month {last-month}`. If a `performance.json` exists (built by `/socialforge:ingest-performance` from the platform's own analytics export), this returns winners ranked with a sample floor and a margin over the month's median engagement rate — plus an honest `no_clear_wins` when the month was flat. A win here is validated audience demand: plan its compounding follow-ups.

• **Anecdotal**: the review gallery, status tracker, or anything the client

reports as having worked. Usable, but labeled — see the output rules.

• If the measured path has no data, say so and offer to ingest an export

first; a two-minute CSV ingest upgrades the whole plan's foundation. 5. **A research brief** (optional) — if `/socialforge:research-month` wrote `output/{brand}/{month}/research-brief.md`, read it as evidence (outlier posts, customer language, competitor ad themes) and carry its basis labels into "What last month validated" and "Signals used / dropped"; its hypotheses are leads, not wins.

Process

1. Read the brand profile. List pillars, platforms, posting cadence. 2. Check the measured path first (`ingest_performance.py --action wins`), then fold in anecdotal reports. Identify the 1–3 clear wins and design **follow-ups that compound them** — the deeper dive, the objection it raised, the adjacent question it opened. Not a repost of the same idea. Honesty rules: a `no_clear_wins` verdict is itself a finding — plan from pillars and signals and say the wins rung had nothing; never promote an `unranked` post (below the sample floor) to a win because it felt good. 3. Mine any signals into angles, each tagged with its pillar. Drop what does not map — and say so. 4. Design 1–2 **series** — connected multi-part sequences with an arc (setup → develop → payoff), each part standing alone but rewarding the follower. A month of disconnected posts is a feed; a series builds a habit. 5. Fill the remaining cadence with one-off posts across pillars. 6. Assign every post a tier honestly: HERO (heavy production, big swing), HUB (core pillar content), HYGIENE (light, frequent presence). 7. Balance platforms per the brand's platform config — not everything everywhere.

Output structure

# Month plan — {brand}, {YYYY-MM}

## The month's spine
[2-3 sentences: the theme, the wins being compounded, what the month should
have achieved by its last post]

## Series ({n})
### Series A: [name] — [pillar]
Arc: [what part 1 sets up, how it develops, where it pays off]
Parts: [P03, P07, P11] — see calendar below

## What last month validated (if performance was provided)
- [win — measured: 4.1% ER, 2.3x month median] → [the compounding follow-up now on the calendar, with post id]
- [win — anecdotal: client-reported] → [follow-up, labeled so the client knows the basis differs]

## Signals used / dropped (if signals were provided)
- USED: [signal] → [P05: the angle]
- DROPPED: [signal] — [why it does not serve this brand's pillars]

## Draft calendar (calendar-data.json compatible)
```json
{
  "month": "YYYY-MM",
  "brand": "{brand}",
  "status": "DRAFT — needs client approval",
  "posts": [
    {
      "post_id": "P01",
      "date": "YYYY-MM-DD",
      "platform": "linkedin",
      "content_type": "carousel",
      "tier": "HUB",
      "topic": "[specific enough that a stranger could brief a designer from it]",
      "pillar": "[brand pillar]",
      "series": "[series name or null]",
      "rationale": "[one line: why this post, why this day]"
    }
  ]
}

What I did not have

[Which optional inputs were missing and what they would have improved]

## Critical rules

- **Every post traces to a pillar, a win, or a signal.** A post that traces to
  none of them is filler; cut it and say the cadence target was not met rather
  than padding.
- **Topics must be briefable.** "5 mistakes agencies make with reporting
  (carousel, one mistake per slide)" is a topic. "Engagement post" is not.
- **At least one series per month.** Disconnected posts build reach at best; a
  series builds return visits.
- **Wins get follow-up