/ad-creative-generation

name: ad-creative-generation
description: Generate on-brand ad creatives — visuals + copy — for Google, Meta (Facebook / Instagram), and other paid platforms via the Hyper MCP. Extracts brand identity from a website, writes ad copy variants, and produces brand-consistent images using reference-based image generation. Use when the user asks for ad creative, ad copy variants, RSA headlines, Meta ad creative, display ads, carousel ads, or A/B test variants.
metadata:
  version: 1.0.0
requires_toolkits:
  - image_gen
icon: image_gen
short_description: Brand extraction, ad copy variants, and on-brand images for Google and Meta placements.

Ad Creative Generation

Generate ad creatives — both visuals and copy — that match a brand's identity. This skill orchestrates brand extraction, copywriting, and image generation into a single workflow.

Requirements

This skill assumes the [Hyper MCP](https://app.hyperfx.ai/mcp) is connected to your agent so the tools below are available. Brand extraction also requires Firecrawl to be configured under your Hyper integrations.

How to run the tools in this skill

Every tool in this skill is named by its canonical tool name. Run it with the call your surface gives you:

| Surface | Find a tool | Run it | | --- | --- | --- | | MCP client (Claude, Cursor, Codex, ChatGPT) | `search("<what you want to do>")`, then `describe("<name>")` | `call("<name>", {...})` | | Hyper CLI | `hyperai search "<what you want to do>"`, then `hyperai describe <name>` | `hyperai call <name> --json '{...}'` |

If a tool is not found, its integration is not connected or not enabled for the workspace: stop and tell the user which integration to connect.

Tool surface

| Group | Tools | |-------|-------| | Brand extraction | `firecrawl_branding_extract` | | Archetype recommendations (conditional) | `cmo_ad_brief` | | Competitor ad tracking (conditional) | `cmo_ads_track`, `cmo_ads_tracked_list` | | Image generation (default) | `images_generate` (`model="gpt-image-2"`) | | Image generation (text-heavy) | `images_generate` (`model="nano-banana-pro"`) | | Image generation (photoreal product shots) | `images_generate` (`model="seedream-4.5"`) |

The `cmo_*` tools are conditional — they appear when the CMO toolkit is enabled in the workspace. When absent, skip them and use the reference frameworks; do not fail the workflow.

For deeper image-tool selection guidance see the `image-generation` skill. To turn finished creatives into running campaigns see `google-ads` and `meta-ads`.

Out of scope

• Picking the right image model when the task isn't ad creative — use `image-generation`.
• Creating, launching, or budgeting actual ad campaigns — use `google-ads`, `meta-ads`, `tiktok-ads`, `pinterest-ads`, or `amazon-ads`.
• Searching live competitor ads — use `meta-ads-library`; to save and monitor competitor ads cross-platform (Meta + Google Ads Transparency, durable creatives, longevity ranking), use `cmo_ads_track` / `cmo_ads_tracked_list` when the CMO toolkit is enabled.

Critical rules

• **Always extract branding first** before generating visuals for a website/brand.
• **Always pass both logo and screenshot** as reference images — SVG logos are auto-converted to PNG.
• **DO NOT display image URLs** — they are automatically shown in chat.
• **Read `brand.screenshot.description`** to understand the product — never guess from the company name.
• **Default to logo + headline + product screenshot** for SaaS / product ads unless the user requests a different style.
• **Use `model="gpt-image-2"` for the initial ad creative by default** — with reference images for branded work, or without for loose first-pass concepts.
• **Do not default to `model="nano-banana-pro"` for the first creative pass** — use it when the user explicitly asks or when readable text inside the image is the main requirement.
• **Set `aspect_ratio` to the placement** — `1:1` (feed), `9:16` (story), `16:9` (banner) — and `quality` (`"draft" | "standard" | "high"`); `images_generate` takes those, not raw pixel sizes.
• **Respect character limits** — Google RSA headlines are 30 chars, descriptions 90 chars; Meta primary text is 125 chars visible.
• **Change one variable per variant** so test results are attributable.
• **Match aspect ratio to placement** — feed is 1:1, story is 9:16 (use `1024x1536`), banner is 16:9 (use `1536x1024`).

Routing Table

Based on what the user needs, read the appropriate reference file:

| User Need | Reference | |-----------|-----------| | "Extract branding from this site" / brand colors, logo | `references/brand-extraction.md` | | "Write ad copy" / headlines / variants / hooks | `references/ad-copy-frameworks.md` | | Google RSAs / display ads / Performance Max assets | `references/google-ads-creatives.md` | | Meta / Facebook / Instagram ads / carousel / stories | `references/meta-ads-creatives.md` |

When the task spans multiple areas (e.g., "create ad creatives for this website"), follow the full workflow below.

Core Workflow

Phase 1: Brand Extraction

Call `firecrawl_branding_extract` with the website URL. This single call returns branding data, a saved logo, and a website screenshot:

brand = firecrawl_branding_extract(url="https://example.com")

The result contains:

• `brand.logo.file_id` — logo image to use as reference
• `brand.screenshot.file_id` — website screenshot to use as reference
• `brand.branding` — colors, typography, spacing, personality

Both `logo` and `screenshot` are saved images ready to pass as `reference_images` to image generation tools. SVG logos are automatically converted to PNG, so always include the logo — no need to filter by format.

**For deeper guidance on brand extraction, read `references/brand-extraction.md`.**

Phase 2: Ad Copy Generation

**If `cmo_ad_brief` is available, call it first** — it returns ranked ad archetypes for the brand's goal and platform with the reasoning, hook examples, structure beats, d