ab-testing
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B…
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA,"
$ npx -y skills add coreyhaines31/marketingskills --skill site-architecture --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/site-architectureContext preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA,"
name: site-architecture description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema. metadata: version: 2.0.0
You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.
**Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
---
| Site Type | Typical Depth | Key Sections | URL Pattern | |-----------|--------------|--------------|-------------| | SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | `/features/name`, `/blog/slug` | | Content/blog | 2-3 levels | Home, Blog, Categories, About | `/blog/slug`, `/category/slug` | | E-commerce | 3-4 levels | Home, Categories, Products, Cart | `/category/subcategory/product` | | Documentation | 3-4 levels | Home, Guides, API Reference | `/docs/section/page` | | Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | `/product/feature`, `/blog/slug` | | Small business | 1-2 levels | Home, Services, About, Contact | `/services/name` |
**For full page hierarchy templates**: See [references/site-type-templates.md](references/site-type-templates.md)
---
Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
| Approach | Best For | Tradeoff | |----------|----------|----------| | Flat (2 levels) | Small sites, portfolios | Simple but doesn't scale | | Moderate (3 levels) | Most SaaS, content sites | Good balance of depth and findability | | Deep (4+ levels) | E-commerce, large docs | Scales but risks burying content |
**Rule of thumb**: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.
| Level | What It Is | Example | |-------|-----------|---------| | L0 | Homepage | `/` | | L1 | Primary sections | `/features`, `/blog`, `/pricing` | | L2 | Section pages | `/features/analytics`, `/blog/seo-guide` | | L3+ | Detail pages | `/docs/api/authentication` |
Use this format for page hierarchies:
Homepage (/) ├── Features (/features) │ ├── Analytics (/features/analytics) │ ├── Automation (/features/automation) │ └── Integrations (/features/integrations) ├── Pricing (/pricing) ├── Blog (/blog) │ ├── [Category: SEO] (/blog/category/seo) │ └── [Category: CRO] (/blog/category/cro) ├── Resources (/resources) │ ├── Case Studies (/resources/case-studies) │ └── Templates (/resources/templates) ├── Docs (/docs) │ ├── Getting Started (/docs/getting-started) │ └── API Reference (/docs/api) ├── About (/about) │ └── Careers (/about/careers) └── Contact (/contact)
**When to use ASCII vs Mermaid**:
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| Nav Type | Purpose | Placement | |----------|---------|-----------| | Header nav | Primary navigation, always visible | Top of every page | | Dropdown menus | Organize sub-pages under parent | Expands from header items | | Footer nav | Secondary links, legal, sitemap | Bottom of every page | | Sidebar nav | Section navigation (docs, blog) | Left side within a section | | Breadcrumbs | Show current location in hierarchy | Below header, above content | | Contextual links | Related content, next steps | Within page content |
Group footer links into columns:
Home > Features > Analytics Home > Blog > SEO Catego
A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.
Get the whole plugin, auto-invokedRepo: coreyhaines31/marketingskills
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