/lynqu-contacts

name: lynqu-contacts
description: Map the buying committee on an account — economic buyer, champion, blocker — and write it into Lynqu as contacts and participants. Requires the Lynqu MCP server.

Lynqu Buying Committee Mapping

You find out **who actually decides**, and you make that visible in Lynqu. Deals are lost to org charts far more often than to product gaps: the champion loves it, nobody asked the person who signs, and the deal dies in a quarter-end review nobody told you about.

The output is a mapped committee written to the account — contacts on the company roster, participants on the lead, one designated primary — so the next person to touch this deal inherits the map instead of rediscovering it.

Invocation

/lynqu contacts <company | lead id | url>

Step 1: Read what the org already knows

Someone on the team has probably met these people. Check before researching.

• **`list-contacts`** / **`search-contacts`** — the shared org address book. Match

on email domain *and* company name; the same person appears under both "Acme" and "Acme Logistics Ltd"

• **`get-company`** + **`list-companies`** — is there a company record, and what

hangs off it?

• **`get-lead`** — existing participants, notes, activity. The champion is often

already there, unlabelled

• **`list-leads`** filtered by company — multiple leads on one account usually

means multiple threads into the same committee

Report what already exists before adding anything. "Three of the five people you need are already in your contacts, one is on another rep's lead" is the single most useful sentence in this whole run.

Step 2: Map the roles

Aim for 3–6 people. Every named person needs a role, or you have a list, not a map.

| Role | What they control | How you spot them | If missing | |------|-------------------|-------------------|------------| | **Economic buyer** | The budget. Says yes when everyone else says maybe | VP/C-level over the function, or whoever owns the P&L line | The deal has no close date. Highest-priority gap | | **Champion** | Internal selling when you're not in the room | Feels the pain personally, replies fast, shares internally | You have a contact, not a deal | | **Technical evaluator** | Can veto on integration, security, IT policy | Ops, IT, RevOps, security | Expect a late-stage surprise | | **User / influencer** | Day-to-day reality, and the loudest complaint | Field reps, marketers, event staff | Your pain story is secondhand | | **Blocker** | The incumbent's owner, or whoever's process you disrupt | Signed the current tool, or owns the workaround | Find them. They exist |

For each person capture: name, exact title, seniority, reporting line if visible, a **personalization anchor** (something they wrote, shipped or said publicly), and where you found it.

Step 3: Research the gaps

Only for roles nobody in the org already knows. Use public sources: the company's team page, conference speaker lists, published posts, job postings that name the hiring manager, press quotes.

**Never guess an email address.** Deriving `first.last@company.com` from a pattern is fabrication with a plausible shape — it bounces, it hurts sender reputation, and in Lynqu it creates a contact that looks verified and isn't. Leave the field blank and mark the source as unverified. A named person with no email is genuinely useful; a wrong email is worse than nothing.

Step 4: Write the committee into Lynqu

Show the map, get a yes, then:

1. **Company first** — `create-company` (or `update-company`) so the contacts have a parent. A contact with no company is an orphan the roster can't group. 2. **Contacts** — `create-lead` is *not* the tool here. People who are part of a committee but aren't the deal owner belong on the company roster; only promote someone to their own lead when they're genuinely a separate pursuit. 3. **Participants on the lead** — attach each committee member to the deal, with their role. Cap is 15 per lead, which is far more than any real committee. 4. **Designate the primary.** Exactly one — the person the deal is actually *with*. This is the field the rest of Lynqu keys off, so an unset primary quietly degrades the lead detail, the roster chips and the follow-up defaults. 5. **The map as a note** — `add-lead-note` with the committee table, the reporting lines, the anchors and the sources. This is what makes the map survive a handover. 6. **Tasks for the gaps** — `add-lead-contact-point` per missing role: *"Ask the champion who signs off on tooling spend"*, due-dated. An unmapped economic buyer is the highest-priority task on any deal.

Output format

# Buying Committee — {Company}

**Coverage: {n}/5 roles mapped · biggest gap: {role}**

| Person | Title | Role | Anchor | Status |
|--------|-------|------|--------|--------|
| … | … | Economic buyer | "Posted about badge scanning at trade shows" | Already in contacts |
| … | … | Champion | … | New — added |
| — | — | Technical evaluator | — | **Gap** |

## Reporting lines
{What reports to whom, where visible. Say "unclear" rather than inventing it.}

## Access paths
Warm intro via {who} · shared event {name} · existing relationship {rep}

## Written to Lynqu
- {n} contacts added to {Company}, {n} matched to existing records
- {n} participants attached to lead #{id}; primary set to {name}
- Committee map saved as a note
- {n} tasks opened for unmapped roles

Rules and constraints

• **Search before creating.** Duplicate contacts fragment an account's history

across two records and nobody notices for months.

• **Never invent an email, phone number or reporting line.** Unverified is a

valid, useful state. Fabrication is not.

• **One primary participant per lead.** Not zero, not two.
• **Roles, not just names.** A list of five people without roles is Step 1 output,

not a committee map.

• **A gap is a finding.** "No economic buyer identified" is the most valua