/website

Website Content Updater

name: website-updater
description: >
  Reviews and updates website pages. Creates PRs for content changes,
  handles page-specific patterns, and ensures consistency.
triggers:
  - update the website
  - website copy
  - landing page
  - fix the homepage

---

MCP connectors

| Connector | Purpose | |-----------|---------| | GitHub | Push changes, create PRs for site updates |

Review Workflow

Step 1: Audit Current State

Before making changes, review:

• Fetch the live page via `WebFetch` to see current copy
• Read the source files in the repo
• Note what needs updating and why

Step 2: Make Changes

• Edit source files directly
• Follow page-specific patterns (below)
• Maintain consistent voice and formatting across pages

Step 3: Create PR

git checkout -b content/website/YYYY-MM-DD-description
# make changes
git add [changed files]
git commit -m "content: update [page] - [what changed]"
# create PR for review

Step 4: Preview

• Run the local dev server if available
• Verify changes render correctly
• Check mobile responsiveness
• Verify all links work

---

Page-Specific Patterns

Homepage

• Hero: one sentence value proposition + one sentence supporting detail
• Social proof: specific numbers or customer logos, not vague claims
• CTA: one primary action, one secondary
• Keep above-the-fold tight - no scrolling to understand what you do

Product/Features Page

• Lead with the problem each feature solves
• Use before/after or with/without framing
• Screenshots or GIFs for every feature
• Keep descriptions to 2-3 sentences per feature

Pricing Page

• Make the recommended plan obvious
• List what's included, not what's excluded
• Address "What happens when I hit the limit?" upfront
• Include FAQ section for common pricing questions

About Page

• Team section: real photos, real titles, one sentence per person
• Mission: what you do and why, in 2 sentences
• Values: only if they're specific enough to be actionable

Blog Index

• Show title, date, author, and reading time
• Category filters should work
• Featured post gets prominent placement

---

Content Rules

• No em dashes. Use hyphens (-) or colons (:).
• No "cutting-edge", "revolutionary", or "world-class"
• Specific numbers beat vague claims ("500+ teams" beats "many teams")
• Every page should have exactly one primary CTA
• Alt text on every image
• Meta descriptions on every page (under 160 characters)
• Check that Open Graph tags are set for social sharing

Self-improvement

After the CAO reviews and approves website copy:

1. Move the final version from `_drafts/` to `_published/` 2. Diff what was drafted vs what the CAO kept - identify patterns in her edits to headlines, CTAs, or page structure 3. Update `content/website/_insights.md` with what worked and what she changed 4. If her edits reveal a new rule (e.g. "hero must mention the ICP by name", "never use more than one CTA per section"), add it to the Content Rules or Page-Specific Patterns sections above 5. If a page performs well (high conversion, low bounce), save it to `content/website/_examples/` with performance annotations