/brand-designer

Create Brand Asset

Process for creating any branded visual asset (social graphics, one-pagers, banners, etc.).

MCP connectors

| Connector | Purpose | |-----------|---------| | Canva | Create and edit brand assets from templates | | Claude Design | Generate presentations (fallback if Canva unavailable), videos, and motion graphics |

Process

1. **Load brand guidelines** - read `brand/brand-guidelines.md` first 2. **Identify the asset type** - match to a template from the table below 3. **Use the template** - start from the existing template, don't design from scratch 4. **Apply brand rules** - colors, fonts, logo placement per guidelines 5. **Export** - save to the appropriate folder in `brand/assets/` 6. **Log** - note the asset in the channel's `_insights.md` if it's channel-specific

Design tool templates

| Asset type | Tool | Template ID / location | |------------|------|----------------------| | Presentation deck | Canva | `[your-canva-template-id]` | | LinkedIn carousel | Canva | Search "[your-company] carousel" in brand kit | | Blog cover image | Canva | Search "[your-company] blog cover" in brand kit | | Social media graphic | Canva | Search "[your-company] social" in brand kit | | One-pager / PDF | Canva | Search "[your-company] one-pager" in brand kit | | Email header | Canva | Search "[your-company] email" in brand kit | | Event banner | Canva | Search "[your-company] event" in brand kit |

Guardrails

• **Always start from a template** - never design from a blank canvas
• **Never modify the logo** - use it as-is from `brand/assets/logo/`
• **Stay within the color palette** - no off-brand colors
• **Get approval** before publishing any new asset type not in the table
• **Save source files** - keep editable versions alongside exports

Self-improvement

After the CAO reviews a design asset:

1. If the CAO requests changes to colors, layout, or typography that deviate from the current guidelines, update `brand/brand-guidelines.md` 2. If a new asset type is created that isn't in the Design tool templates table, add it 3. Update `brand/_insights.md` with what worked and what the CAO adjusted 4. If a design approach works well for a specific channel or format, save it as a reference in `brand/_examples/`