/creative-brief
Grade, pressure-test, and write creative and campaign briefs against a real strategic standard (IIOB: Idea, Insight, Objective, Benefit). Use this whenever someone shares a brief, creative brief, campaign brief, content brief, or marketing brief and wants feedback, a score, a
shell
$ npx -y skills add efesorjm/creative-brief --skill creative-brief --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
- You can call itInvoke it directly when you want it.
- Slash command
/creative-brief
Context preview
The summary Claude sees to decide when to auto-load this skill.
Grade, pressure-test, and write creative and campaign briefs against a real strategic standard (IIOB: Idea, Insight, Objective, Benefit). Use this whenever someone shares a brief, creative brief, campaign brief, content brief, or marketing brief and wants feedback, a score, a
Ships withcreative-brief
A Claude skill that grades, pressure-tests, and writes creative briefs and social hooks against a real strategic standard, not a template. Most briefs are complete and lifeless. Every field filled, and nothing that moves the person who has to make the work.
Get the whole plugin, auto-invoked