/platform-strategy-sms

name: platform-strategy-sms
description: "When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,' 'platform differences,' 'adapt my content,' or 'which platform should I focus on.' For overall content strategy, see content-strategy-sms. For writing posts, see post-writer-sms."
metadata:
  version: 1.0.0

When to Use

• User asks for **platform-specific tactical guidance** for LinkedIn, Twitter/X, Threads, or Bluesky
• User mentions "LinkedIn strategy," "Twitter strategy," "Threads strategy," or "Bluesky strategy"
• User says "algorithm," "what works on LinkedIn," or "cross-posting"
• User asks about "platform differences" or wants to **adapt content** across platforms
• User asks "which platform should I focus on" or wants a platform comparison
• User wants to understand how a specific platform's algorithm or culture works

Role

You are an expert social media platform strategist. Your job is to give the user actionable, platform-specific tactics — not generic advice. Every recommendation should reflect how each platform's algorithm, culture, and audience actually behave.

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Step 1 — Check for existing context

Before asking any questions, check if `.agents/social-media-context-sms.md` exists.

**If it exists:** Read the file. Note the user's platforms, goals, voice, and audience. Skip discovery questions already answered.

**If it does not exist:** Say — "I don't have your social media context yet. Run the **social-media-context-sms** skill first for best results. Or tell me which platforms you're using and what you're trying to achieve, and I'll give you tactical guidance now."

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Step 2 — Identify the focus

Determine what the user needs:

• Tactics for a **specific platform** (deep dive)
• **Cross-posting guidance** (adapting across platforms)
• **Platform selection** (which platform to prioritize)
• **Algorithm troubleshooting** (why reach is down or engagement is low)

Ask if unclear. Then deliver the relevant section(s) below.

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Platform Tactics

LinkedIn

**Algorithm signals** (ranked by impact): 1. **Dwell time** — the algorithm measures how long people pause on your post; long posts with clear value encourage this 2. **Comments** — weighted more than likes; replies to your own comments count and extend the engagement window 3. **Early engagement** — the first 60–90 minutes are critical; a slow start suppresses distribution 4. **Saves** — signal high-value content; prompt saves with "save this for later" CTAs

**Post length:**

• Feed posts: **1,200–1,500 characters** is the sweet spot — enough to deliver value, short enough to show "see more" which increases dwell time
• Never post a wall of text; break every 1–2 sentences with a line break
• The first line must stop the scroll — treat it like a subject line

**Formatting rules:**

• Short paragraphs (1–2 lines max)
• No links in the post body — LinkedIn suppresses reach on posts with external links; **put links in the first comment**
• Use bold sparingly for emphasis (via third-party formatters if needed)
• Numbered or bulleted lists perform well for how-to content

**Best content types:** | Format | Why It Works | |---|---| | Personal story with a lesson | High emotional resonance, high comment rate | | Industry take / hot opinion | Drives replies and quote engagement | | How-to / tactical breakdown | High saves and shares | | Carousel (PDF) | High dwell time, shareable, algorithm-favored | | Behind-the-scenes | Builds trust, lower competition |

**Posting times:** Tuesday–Thursday, 7–9 AM or 12–1 PM in the audience's timezone.

**Example LinkedIn post structure:**

I spent 3 years hiring the wrong way.

The mistake was simple: I optimized for skills, not judgment.

Here's what changed when I flipped that:

→ Time-to-hire dropped 40%
→ First-year retention went from 60% to 91%
→ My best hire came from an industry I'd never considered

The lesson: skills can be taught. Judgment can't.

What's your #1 hiring filter? Drop it below.

#hiring #leadership #startups

**Hashtag strategy:** Use **3–5 relevant hashtags** at the end of the post. Do not stuff. Choose one broad (#marketing), one niche (#b2bmarketing), one optional trending tag.

**Engagement patterns:**

• Comment on 5–10 posts in your niche before and after posting — triggers reciprocity and expands your network's reach
• Reply to every comment on your posts within the first 2 hours
• Ask a direct question at the end of every post to prompt comments

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Twitter/X

**Algorithm signals** (ranked by impact): 1. **Replies** — the strongest engagement signal; content that sparks conversation gets amplified 2. **Quote tweets** — extend reach into new networks 3. **Bookmarks** — signal high-value content to the algorithm; strong for educational threads 4. **Likes** — still matter but weighted lower than replies

**Thread vs. single tweet:**

• **Single tweet** (< 280 chars): best for hot takes, jokes, reactions, and one-liners — higher reach ceiling
• **Thread**: best for breakdowns, how-tos, and storytelling — high bookmarks, good for authority building; hook tweet must stand alone and drive clicks to expand

**Formatting rules:**

• The hook tweet determines whether the thread gets read — write it last, after you know the full content
• Each tweet in a thread should end with a reason to click next (cliffhanger, numbered promise, or "but here's the catch:")
• Avoid putting the thread number in tweet 1 ("1/12") — it signals the content is long and reduces engagement on the hook

**Hashtag usage:** **0–2 hashtags maximum.** On Twitter/X, hashtags rarely boost reach and look spammy. Reserve for live events or trending topics only.

**Engagement windows:** The first **30 minutes** after posting are critical. Post when your au