Content
Plugin
blacktwist-social-media-skills
AI agent skills for social media content strategy, creation, and analysis across text-first and visual-first platforms.
Plugin Signal59/100Fair
maintained53
capable56
documented75
adopted55
Install on Claude Code
> /plugin marketplace add blacktwist/social-media-skills
What's inside
Skills
14/audience-growth-tracker-smsWhen the user wants to track follower growth, understand what drives new followers, or analyze audience development. Also use when the user mentions 'follower growth,' 'followers,' 'audience growth,' 'gaining followers,' 'losing followers,' 'who follows me,' or 'grow my/caption-writer-smsWhen the user wants to write a caption for a visual-first social media post on Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions 'caption,' 'Instagram caption,' 'IG caption,' 'Reels caption,' 'TikTok caption,' 'Pinterest description,' 'Pinterest/carousel-writer-smsWhen the user wants to write content for a LinkedIn carousel, Instagram carousel, Facebook carousel, TikTok photo carousel, Pinterest Idea Pin, or any swipeable multi-slide format. Also use when the user mentions 'carousel,' 'slides,' 'LinkedIn carousel,' 'Instagram carousel,'/content-calendar-smsWhen the user wants to plan a posting schedule, create a content calendar, or organize when and what to post. Also use when the user mentions 'content calendar,' 'posting schedule,' 'when should I post,' 'weekly plan,' 'monthly plan,' 'batch content,' 'scheduling,' 'how often/content-pattern-analyzer-smsWhen the user wants to find patterns in what content works and what doesn't. Also use when the user mentions 'what's working,' 'content patterns,' 'best topics,' 'best format,' 'best time to post,' 'analyze my content,' 'do more of,' 'do less of,' or 'what should I change.' For/content-repurposer-smsWhen the user wants to turn one piece of content into multiple formats or adapt content across text-first and visual-first platforms (LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, YouTube). Also use when the user mentions 'repurpose,' 'turn this
Show all 14 skillsShow fewer
/content-strategy-smsWhen the user wants to plan a social media content strategy, decide what to post, or figure out topic clusters and content mix. Also use when the user mentions 'content strategy,' 'what should I post,' 'content ideas,' 'topic clusters,' 'content pillars,' 'content planning,'/hook-writer-smsWhen the user wants help writing opening lines, hooks, first sentences, video hooks, thumbnails titles, or pin titles that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'video hook,'/optimization-advisor-smsWhen the user wants concrete recommendations on how to improve their social media performance. Also use when the user mentions 'what should I do next,' 'how do I improve,' 'optimize my social media,' 'recommendations,' 'suggestions,' 'next steps,' 'what's my biggest/performance-analyzer-smsWhen the user wants to analyze how their social media posts are performing. Also use when the user mentions 'analytics,' 'performance,' 'how did my posts do,' 'engagement,' 'impressions,' 'what's working,' 'post metrics,' 'my best posts,' or 'why isn't this post performing.'/platform-strategy-smsWhen the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,'/post-writer-smsWhen the user wants to write a social media post for LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions 'write a post,' 'draft a post,' 'LinkedIn post,' 'tweet,' 'Threads post,' 'Bluesky post,' 'Facebook/social-media-context-smsWhen the user wants to set up or update their social media profile, voice, audience, content pillars, or platform preferences. Also use when the user mentions 'set up context,' 'my voice,' 'my audience,' 'content pillars,' 'brand voice,' 'who I'm writing for,' 'social media/thread-writer-smsWhen the user wants to write a multi-part thread or content series for Twitter/X, LinkedIn, Threads, Instagram (Reel/carousel/Story series), TikTok (multi-part videos), YouTube (video series, multi-Short series), or Facebook. Also use when the user mentions 'thread,' 'Twitter
README
1Social Media Skills
AI agent skills for social media content strategy, creation, and analysis across text-first and visual-first platforms.
Skill Catalog
Foundation
| Skill | Description |
|---|---|
| social-media-context-sms | Captures platform context, audience details, content pillars, and tone preferences used by all other skills |
Strategy
| Skill | Description |
|---|---|
| content-strategy-sms | Defines content pillars, audience targeting, and positioning for consistent brand voice |
| content-calendar-sms | Plans publishing cadence, themes, and scheduling across platforms |
| platform-strategy-sms | Tailors content approach per platform based on audience and format strengths |
Creation
| Skill | Description |
|---|---|
| post-writer-sms | Writes single standalone posts optimized for each platform's format and audience |
| thread-writer-sms | Writes multi-post threads with a clear narrative arc and strong opening hook |
| carousel-writer-sms | Writes slide-by-slide carousel scripts for LinkedIn and similar visual formats |
| caption-writer-sms | Writes captions for visual-first platforms — Facebook, Instagram, TikTok, Pinterest |
| content-repurposer-sms | Transforms existing content into new formats and adapts it across platforms |
| hook-writer-sms | Crafts high-performing opening lines to maximize engagement and stop-the-scroll |
Analysis
| Skill | Description |
|---|---|
| performance-analyzer-sms | Interprets post and account metrics to surface actionable insights |
| audience-growth-tracker-sms | Tracks follower trends and identifies the content driving growth |
| content-pattern-analyzer-sms | Identifies which content types, topics, and formats perform best |
| optimization-advisor-sms | Recommends specific improvements based on performance data and patterns |
Installation
Option 1: CLI Install (Recommended)
Use npx skills to install skills directly:
# Install all skills
npx skills add blacktwist/social-media-skills
# Install specific skills
npx skills add blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms
# List available skills
npx skills add blacktwist/social-media-skills --list
This automatically installs to your .agents/skills/ directory (and symlinks into .claude/skills/ for Claude Code compatibility).
Option 2: Clone and Copy
Clone the entire repo and copy the skills folder:
git clone https://github.com/blacktwist/social-media-skills.git
cp -r social-media-skills/skills/* .agents/skills/
Option 3: Git Submodule
Add as a submodule for easy updates:
git submodule add https://github.com/blacktwist/social-media-skills.git .agents/social-media-skills
Then reference skills from .agents/social-media-skills/skills/.
Option 4: Fork and Customize
- Fork this repository
- Customize skills for your specific needs
- Clone your fork into your projects
Option 5: Claude Code Cowork
Download the skill zip files from the latest release, then add them one by one:
- Go to Cowork > Customize > Skills
- Click "+" > Create skill > Upload a skill
- Upload each zip file
There's one zip per skill, so repeat for each skill you want to add.
Option 6: SkillKit (Multi-Agent)
Use SkillKit to install skills across multiple AI agents (Claude Code, Cursor, Copilot, etc.):
# Install all skills
npx skillkit install blacktwist/social-media-skills
# Install specific skills
npx skillkit install blacktwist/social-media-skills --skill post-writer-sms hook-writer-sms
# List available skills
npx skillkit install blacktwist/social-media-skills --list
Supported Platforms
Text-first
- LinkedIn — long-form posts, carousels, newsletters
- Twitter/X — posts, threads, spaces
- Threads — posts, threads (Meta)
- Bluesky — posts, threads, starter packs
Visual-first (captions only — see caption-writer-sms)
- Facebook — feed posts, photo and video captions
- Instagram — feed, Reels, carousels, stories
- TikTok — short-form video captions
- Pinterest — pin titles and descriptions
Tool Integrations
BlackTwist (primary)
BlackTwist is the recommended MCP integration for this skill set. When the BlackTwist MCP server is connected to your Claude environment, skills use it directly for:
- Publishing and scheduling posts
- Fetching analytics and engagement data
- Managing drafts and queued content
- Tracking follower growth
When BlackTwist is not available, skills fall back to advisory mode — generating content and instructions for manual posting.
See tools/REGISTRY.md for the full tool reference.
License
MIT — see LICENSE for details.
File tree
34blacktwist/social-media-skillsView on GitHub
.claude-plugin/
marketplace.json
.gitignore
AGENTS.md
LICENSE
README.md
skills/
audience-growth-tracker-sms/
evals/
.gitkeep
SKILL.md
caption-writer-sms/
SKILL.md
carousel-writer-sms/
evals/
.gitkeep
SKILL.md
content-calendar-sms/
evals/
.gitkeep
SKILL.md
content-pattern-analyzer-sms/
evals/
.gitkeep
SKILL.md
content-repurposer-sms/
evals/
.gitkeep
SKILL.md
content-strategy-sms/
evals/
.gitkeep
SKILL.md
hook-writer-sms/
evals/
.gitkeep
SKILL.md
optimization-advisor-sms/
evals/
.gitkeep
SKILL.md
performance-analyzer-sms/
evals/
.gitkeep
SKILL.md
platform-strategy-sms/
evals/
.gitkeep
SKILL.md
post-writer-sms/
evals/
.gitkeep
SKILL.md
social-media-context-sms/
evals/
.gitkeep
SKILL.md
thread-writer-sms/
evals/
.gitkeep
SKILL.md
tools/
REGISTRY.md
validate-skills.shFAQ
blacktwist-social-media-skills is a Claude Code plugin with 14 hand-picked skills for content work, indexed on Flowy. Install it with the command on its page. It includes audience-growth-tracker-sms, caption-writer-sms, carousel-writer-sms. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.
- What is blacktwist-social-media-skills?
- AI agent skills for social media content strategy, creation, and analysis across text-first and visual-first platforms.
- How do I install blacktwist-social-media-skills?
- Run these in Claude Code: /plugin marketplace add blacktwist/social-media-skills. Then prompt normally.
- Does blacktwist-social-media-skills auto-invoke its skills?
- Not yet. It is indexed on Flowy as a plain plugin. Request auto-invocation on its page and Flowy will route its skills for you as you prompt.
- Is blacktwist-social-media-skills free?
- Yes. Flowy is free and open source, with nothing gated. You can read every skill in full before you install.