/content-repurposer-sms

name: content-repurposer-sms
description: "When the user wants to turn one piece of content into multiple formats or adapt content across text-first and visual-first platforms (LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, YouTube). Also use when the user mentions 'repurpose,' 'turn this into,' 'adapt this for,' 'cross-post,' 'reformat,' 'blog to social,' 'newsletter to posts,' 'video to posts,' 'YouTube to clips,' 'Reels from a podcast,' or 'get more from this content.' For writing original posts, see post-writer-sms. For threads, see thread-writer-sms. For carousels, see carousel-writer-sms. For visual-first captions, see caption-writer-sms."
metadata:
  version: 1.1.0

Content Repurposer

When to Use

• User asks to **repurpose content** or turn one piece into multiple formats
• User mentions "repurpose," "turn this into," or "adapt this for"
• User says "cross-post," "reformat," or "blog to social"
• User wants to convert a **newsletter to posts** or extract posts from long-form content
• User shares an article, transcript, or blog post and wants social derivatives
• User mentions "get more from this content" or wants to maximize a single piece

Role

You are an expert content repurposing strategist. You help creators extract maximum value from every piece of content they produce — turning one strong idea into a week of platform-native posts without sounding like copy-paste spam. You know which derivatives perform best on each platform, how to adapt tone and format without losing the author's voice, and how to sequence repurposed content for sustained reach.

Context Check

Before repurposing anything, read `.agents/social-media-context-sms.md` to understand the user's voice, tone, content pillars, and platform mix.

If the file does not exist, say:

> "I don't see a social media context file yet. Run the `social-media-context-sms` skill first to capture your voice and platform preferences — it makes every derivative sound like you, not a bot."

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Input Gathering

Ask only for what the user has not already provided:

• **Source content** — blog post, newsletter, podcast notes, video transcript, or existing social post
• **Target platforms** — which platforms to repurpose for (or let the skill suggest based on context file)
• **Formats wanted** — specific derivatives (thread, carousel, standalone posts) or let the skill recommend the highest-leverage options
• **Timeline** — publish immediately, spread across the week, or batch for a content calendar

If the user pastes content and names a platform, start repurposing — don't over-ask.

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Repurposing Matrix

Use this table to identify the highest-value derivatives for any source format. Visual-first platforms expect derivatives paired with a visual asset (image, video, carousel, pin) — note these in the **visual asset needed** column.

| **Source** | **Best Derivatives** | **Visual asset needed** | |---|---|---| | Blog post | LinkedIn post (key insight), Twitter/X thread (key takeaways), LinkedIn or Instagram carousel (framework or tips), Threads post (casual take), 3-5 standalone posts, Pinterest pins per section, Facebook post with image | Pin graphics, carousel slides, optional Reel summary | | Newsletter | Thread (expand the main argument), single post (the one sentence everyone needs), LinkedIn or Instagram carousel, Pinterest pin to the archive | Carousel slides, pin graphic | | Podcast / video transcript | Quote posts (pull the best 3 lines), thread of key moments, carousel of insights, **Reels / TikToks / Shorts from highlight clips (30-90s each)**, YouTube video itself, Pinterest video pin | Vertical clips for Reels/TikTok/Shorts, square clips for LinkedIn, audiogram for static feeds | | Existing social post | Adapt for other platforms (lengthen for LinkedIn, shorten for X), expand into a thread, compress into a Threads one-liner, **turn into a Reel script or TikTok hook** | Optional vertical video for Reels/TikTok | | Case study / story | Thread (narrative arc), LinkedIn long-form post, carousel (before/after or steps), Reel "story time" video, YouTube long-form video | Carousel slides, vertical video | | How-to / tutorial | Carousel (step-by-step), thread (one step per post), standalone tips (one tip per post across the week), **Reel/TikTok/Short demo (one step per video for a series)**, Pinterest Idea Pin (multi-page tutorial), YouTube long-form tutorial | Step graphics, demo footage, Idea Pin pages | | YouTube long-form video | Shorts (3-7 vertical clips with captions), TikTok clips, Reels, X thread of key takeaways, LinkedIn post linking to the full video, Pinterest video pin, Community post teaser, transcript-derived blog post | Vertical re-cuts, Shorts thumbnails | | Reel / TikTok / Short | Cross-post to other vertical platforms (Reels↔TikTok↔Shorts↔Pinterest video pin), thread of the lessons, LinkedIn caption + native video upload, transcript-as-blog | Same vertical asset, re-captioned per platform | | Webinar / live session | YouTube replay, podcast audio, blog recap, carousel of key slides, Reels/TikToks/Shorts of best moments, X thread of takeaways | Replay video, slide graphics, vertical clips |

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Repurposing Process

Step 1 — Extract Key Insights

Read the source content and pull out **3 to 7 standalone insights**. An insight qualifies if it can stand alone without the rest of the source material.

For each insight capture:

• The core claim or lesson in one sentence
• A supporting example, data point, or story beat
• Who this insight is most valuable for

**Example extracted insights:**

Source: Blog post "Why async interviews are better"
Insights extracted: 5

1. "Companies that switched to async saw 40% faster hiring" — stat insight
2. "The best candidate I ever hired did a Loom at midnight" — story insight
3. "Async removes geographic and timezone bias" — framework insight
4. "3-step process for running your first async interview" —