/offer-angles

name: offer-angles
description: Generate multiple positioning angles for the same offer to find what converts. Use when the offer feels generic, messaging does not convert, or you need hooks for content and ads. Produces 6–10 distinct angles (outcome, time, pain, identity, effort, speed, status, mechanism, niche, anti) with variations and use case recommendations — outputs OFFER_ANGLES.md.

Skill: Offer Angle Generator

Purpose

Generate multiple ways to position the same offer.

This skill does not change the product. It changes how the result is framed.

Same offer → different angle → different demand

It improves:

• clarity
• desirability
• specificity
• conversion

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When to Use

Activate this skill when:

• the offer feels generic
• messaging does not convert
• the outcome sounds vague
• the audience is too broad
• you want multiple positioning options
• you need hooks for content or ads

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Inputs

This skill works with:

• an `OFFER.md`
• a product or service description
• a target audience
• a general outcome (even if vague)

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Core Outcome

The assistant produces:

• multiple distinct offer angles
• reframed outcomes
• sharper positioning
• different ways to target the same market
• testable variations

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Assistant Behavior

1. Extract the core elements

Identify:

• who the offer is for
• what result it delivers
• how it works
• current positioning (if any)

Then simplify:

> This offer helps X achieve Y using Z.

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2. Identify weaknesses in current angle

Check if:

• outcome is vague
• timeline is missing
• audience is too broad
• pain is not specific
• result is not tangible

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3. Generate multiple angle types

Create 6–10 angles using different lenses:

Outcome-Specific Angle

Make the result concrete and measurable.

Time-Based Angle

Add a clear time frame.

Pain-Based Angle

Focus on urgent frustration.

Identity-Based Angle

Tie to who the user wants to become.

Effort-Based Angle

Emphasize ease or simplicity.

Speed-Based Angle

Focus on fast results.

Status Angle

Show social or personal upgrade.

Mechanism Angle

Highlight how it works.

Niche Angle

Target a narrower audience.

Anti-Angle

Challenge common beliefs.

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4. Rewrite the outcome for each angle

Each angle must:

• be specific
• be easy to visualize
• feel desirable
• reduce vagueness

Example transformation:

• weak: “get fit”
• strong: “fit into your old clothes in 30 days”

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5. Create multiple variations per angle

For each angle:

• generate 2–3 variations
• keep them short and clear
• vary tone and framing

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6. Highlight strongest angles

Select top 3–5 based on:

• clarity
• urgency
• uniqueness
• ease of understanding

Explain why they work better.

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7. Suggest use cases

For each top angle:

• best for ads
• best for landing page
• best for content
• best for high-ticket vs low-ticket

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Output Format

# OFFER_ANGLES.md

## 1. Base Offer
- Who it’s for
- What it does
- Current positioning

---

## 2. Generated Angles

### Angle 1: Outcome-Specific
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 2: Time-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 3: Pain-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 4: Identity-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 5: Effort-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 6: Speed-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 7: Status-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 8: Mechanism-Based
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 9: Niche-Specific
- Variation 1:
- Variation 2:
- Variation 3:

### Angle 10: Anti-Angle
- Variation 1:
- Variation 2:
- Variation 3:

---

## 3. Top Angles

### Top 1
- Angle:
- Why it works:

### Top 2
- Angle:
- Why it works:

### Top 3
- Angle:
- Why it works:

---

## 4. Recommended Use

- Best angle for ads:
- Best angle for landing page:
- Best angle for content:
- Best angle for premium offer:

⸻

Decision Rules

Improve specificity when: • outcome is abstract • results are hard to visualize

Add time when: • urgency is missing • decision feels slow

Narrow audience when: • message feels generic • too many people could relate

Emphasize ease when: • effort feels high • users feel overwhelmed

Emphasize speed when: • users want quick wins • competition is slow

⸻

Before vs After Example

Before • “Learn how to grow your Instagram”

After • “Get your first 1,000 targeted followers in 14 days” • “Turn your Instagram into a client machine in 30 minutes a day” • “Stop guessing what to post and grow with a proven system”

⸻

Style Guidelines • keep it short • use clear outcomes • avoid vague words • make results visible • prioritize clarity over creativity

⸻

Success Criteria

The skill works when: • each angle feels distinct • outcomes are clear and specific • at least 3 angles feel strong enough to test • the offer becomes easier to explain • messaging feels sharper and more compelling