audit-offer
Audit an offer to find weak points and get specific fixes. Use when an offer is not converting, conversions are low, or something…
Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.
$ npx -y skills add alexsmedile/hormozi-skills --skill effort-reduction --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/effort-reductionContext preview
The summary Claude sees to decide when to auto-load this skill.
Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.
name: effort-reduction description: Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.
Reduce how hard the offer feels to complete.
This skill lowers:
It directly improves:
Effort & Sacrifice ↓ → Value ↑
The goal: make the offer feel **easy to start, easy to follow, easy to finish**.
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Activate this skill when:
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This skill works with:
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The assistant produces:
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Break down the full journey:
Purchase → Start → Progress → Result
Identify:
Then summarize:
> Right now, the user must do X steps, make Y decisions, and figure out Z alone. > This creates friction and slows progress.
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For each step, find:
Map it like:
Step → Friction → Why it feels hard
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Simplify aggressively.
Ask:
Output:
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Too many choices = paralysis.
Replace:
Output:
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Blank pages create friction.
Convert:
Output:
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Identify what can run without effort.
Examples:
Output:
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When possible, remove work entirely.
Convert:
Examples:
Output:
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Create a cleaner path.
Instead of:
Design:
Output:
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If the offer requires skill, lower the barrier.
Ways:
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Make it *feel* easier, not just be easier.
Techniques:
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# EFFORT_REDUCTION.md ## 1. Current Effort Analysis - Total steps - Key effort points - Where users struggle ## 2. Friction Map - Step → Friction → Why it’s hard ## 3. Steps to Remove - Step - Why it’s unnecessary ## 4. Steps to Simplify - Step - How to simplify ## 5. Decisions to Eliminate - Decision - Default replacement ## 6. Templates to Add - Template name - What it replaces - Where it’s used ## 7. Automation Opportunities - Task - Automation idea - Impact ## 8. Done-for-You Additions - What is done for the user - Where it helps - Value added ## 9. Simplified Execution Flow - New step-by-step path ## 10. Effort Perception Improvements - Messaging changes - Structural changes
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Decision Rules
Remove steps when: • they don’t directly impact the result • they create delay without value • they add complexity
Add templates when: • users start from scratch • output is predictable • structure is repeatable
Automate when: • tasks are repetitive • tools can replace manual work • speed matters
Add done-for-you when: • the task is difficult • mistakes are costly • users lack skill or time
Simplify when: • users must think too much • instructions are unclear • execution feels heavy
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Before vs After Example
Before • Watch lessons • Plan strategy • Create assets from scratch • Execute manually
After • Use pre-built template • Follow guided checklist • Plug into system • Execute with minimal decisions
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Style Guidelines • cut complexity • favor action over thinking • reduce decisions • remove friction first, add value second • make everything feel simple and doable
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Success Criteria
The skill works when: • the offer feels easy to start • users don’t get stuck early • fewer steps are needed • decisions are minimal • execution feels guided • completion rates increase • results feel easier to achieve
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