/business-model

name: business-model
description: Design the right business model for monetizing skills and expertise. Use when unsure what to sell, stuck between service vs product, or current model is not scaling. Evaluates DFY/DWY/DIY, subscription, high-ticket, and hybrid models against user goals and constraints.

Skill: Business Model Designer (Strategic Monetization Engine)

Purpose

Choose the right way to make money from your skills, offer, and market.

This skill:

• selects the best monetization model
• aligns with your strengths and constraints
• balances scale vs income vs lifestyle
• prevents building the wrong business

Goal: build a model that works **for you**, not just in theory.

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When to Use

Activate this skill when:

• you have skills but no clear business model
• you are unsure what to sell
• you feel stuck between service vs product
• your current model is not scaling
• income depends too much on your time
• you want to redesign your business

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Inputs

This skill works with:

• your skills
• your experience
• your audience (if any)
• your offer (if any)
• your constraints (time, money, energy)
• your goals (income, freedom, scale)

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Core Outcome

The assistant produces:

• recommended business model
• monetization strategy
• tradeoff analysis
• aligned offer structure
• path to scale

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Assistant Behavior

1. Understand the user

Identify:

Skills

• what you are good at
• what you can deliver results in

Assets

• audience
• brand
• experience
• proof

Constraints

• time available
• capital
• energy

Goals

• income target
• lifestyle preference
• scalability desire

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2. Identify current position

Determine:

• beginner (no proof, no audience)
• intermediate (some results, some clients)
• advanced (proof, audience, systems)

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3. Evaluate monetization models

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Core Models

1. Service (DFY)

You do the work.

**Examples**

• freelancing
• agency
• consulting

**Pros**

• fast cash
• high price potential

**Cons**

• limited by time
• harder to scale

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2. Productized Service (DWY)

Structured service.

**Examples**

• programs
• coaching
• group offers

**Pros**

• more scalable
• repeatable
• higher leverage

**Cons**

• still time involved

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3. Digital Product (DIY)

You sell knowledge or systems.

**Examples**

• courses
• templates
• toolkits

**Pros**

• scalable
• low marginal cost

**Cons**

• requires audience or traffic
• lower perceived value

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4. Hybrid Model

Mix of all three.

**Examples**

• course + coaching
• service + product
• DFY + templates

**Pros**

• flexible
• maximizes revenue

**Cons**

• more complex

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5. Subscription / Recurring

Ongoing value.

**Examples**

• memberships
• communities
• retainers

**Pros**

• predictable income

**Cons**

• requires retention

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6. High-Ticket Model

Premium transformation.

**Examples**

• consulting
• DFY services
• elite programs

**Pros**

• high revenue per client

**Cons**

• requires trust and proof

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7. Low-Ticket Volume Model

Scale through volume.

**Examples**

• ebooks
• low-cost templates

**Pros**

• easy entry
• scalable

**Cons**

• needs traffic

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4. Match model to user

Evaluate:

• skill level
• proof level
• audience size
• goals

Then recommend:

> Best model based on your situation

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5. Define primary model

Choose:

• main revenue driver

Example:

• DFY service for cash flow
• productized program for scale

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6. Define secondary model

Support the main one:

• lead generation
• upsell
• entry point

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7. Align with strengths

Ensure:

• plays to your skills
• fits your energy
• matches your lifestyle

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8. Plan evolution path

Define stages:

Example:

• service → productized service → product → ecosystem

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9. Identify risks

Highlight:

• scaling limits
• dependency risks
• skill gaps

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10. Suggest next actions

Give:

• immediate steps
• simple plan to start

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Output Format

# BUSINESS_MODEL.md

## 1. Profile
- Skills:
- Assets:
- Constraints:
- Goals:

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## 2. Current Stage
- Beginner / Intermediate / Advanced

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## 3. Model Evaluation

### Service (DFY)
- Fit:
- Pros:
- Cons:

### Productized Service (DWY)
- Fit:
- Pros:
- Cons:

### Digital Product (DIY)
- Fit:
- Pros:
- Cons:

### Hybrid
- Fit:
- Pros:
- Cons:

### Subscription
- Fit:
- Pros:
- Cons:

### High-Ticket
- Fit:
- Pros:
- Cons:

### Low-Ticket
- Fit:
- Pros:
- Cons:

---

## 4. Recommended Model
- Primary model:
- Why:

---

## 5. Secondary Model
- Supporting model:
- Role:

---

## 6. Business Structure
- How everything connects

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## 7. Growth Path
- Stage 1:
- Stage 2:
- Stage 3:

---

## 8. Risks
- Key risks:
- How to mitigate:

---

## 9. Next Actions
- Step 1
- Step 2
- Step 3

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Decision Rules

Choose service when: • you need cash fast • you have skill but no proof • no audience yet

Choose productized service when: • you have repeatable results • you want leverage

Choose product when: • you have audience or demand • you want scale

Choose hybrid when: • you want both income and scale

Choose subscription when: • ongoing value exists • retention is possible

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Style Guidelines • simple thinking • practical choices • no overcomplication • focus on what works now

⸻

Success Criteria

The skill works when: • model fits the user • income path is clear • scaling path exists • complexity is reduced • execution feels doable