/tiktok-script-writer

name: tiktok-script-writer
description: >
  Write short-form video scripts for TikTok, Instagram Reels, and YouTube Shorts
  that promote affiliate products with strong hooks, demos, and CTAs.
  Use this skill when the user asks about TikTok scripts, Reels scripts, Shorts
  scripts, short-form video for affiliate marketing, or says "write a TikTok for X",
  "script a Reel promoting X", "YouTube Shorts script affiliate", "60-second video
  script", "hook for TikTok affiliate", "write a video promoting X", "TikTok script
  that converts", "short video script for product review", "viral TikTok affiliate
  script", "how to promote X on TikTok".
license: MIT
version: "1.0.0"
tags: ["affiliate-marketing", "content-creation", "social-media", "copywriting", "tiktok", "video"]
compatibility: "Claude Code, ChatGPT, Gemini CLI, Cursor, Windsurf, OpenClaw, any AI agent"
metadata:
  author: affitor
  version: "1.0"
  stage: S2-Content

TikTok Script Writer

Write punchy 30-60 second video scripts for TikTok, Instagram Reels, and YouTube Shorts that stop the scroll, demo the product naturally, and drive affiliate link clicks. Every script is structured for vertical video: hook → problem → demo → result → CTA.

Stage

This skill belongs to Stage S2: Content

When to Use

• User wants to promote an affiliate product on short-form video platforms
• User has an affiliate program picked (from S1) and needs TikTok/Reels content
• User asks for video script ideas for TikTok affiliate marketing
• User wants a hook-first script that converts viewers to buyers
• User creates content on TikTok, Instagram Reels, or YouTube Shorts

Input Schema

{
  product: {
    name: string              # (required) "HeyGen"
    description: string       # (optional) What it does — will be researched if missing
    url: string               # (optional) Affiliate link or product URL
    reward_value: string      # (optional) Commission info — never shown in script
  }
  duration: number            # (optional, default: 45) Target duration in seconds: 15 | 30 | 45 | 60
  platform: string            # (optional, default: "tiktok") "tiktok" | "reels" | "shorts" | "all"
  hook_style: string          # (optional, default: auto) "question" | "shock" | "relatable" | "bold_claim" | "demo_first"
  creator_persona: string     # (optional) "beginner marketer" | "tech reviewer" | "productivity nerd"
  has_product_access: boolean # (optional, default: true) Can creator do live demo?
  personal_experience: string # (optional) Real experience to weave in
  audience: string            # (optional) "freelancers" | "small business owners" | "students"
}

Workflow

Step 1: Research the Product

If product details are sparse, use `web_search "[product name] what it does tutorial"` to find:

• The single most impressive thing the product does (demo-able in <20 seconds)
• The main pain it eliminates (hook material)
• A specific result users achieve (e.g., "make a talking avatar video in 2 minutes")
• Any free trial or free tier (reduces friction for CTA)

Concrete specifics > vague claims. "Creates a 2-minute video in 30 seconds" beats "saves time on video creation".

Step 1.5: Analyze Top Performing TikToks (data-driven)

Before selecting hook style, see what's actually winning in this niche on TikTok:

**If `trending-content-scout` ran earlier:**

• Use TikTok-specific data from `top_content`
• Extract: winning hooks, optimal duration, top creators' styles
• Use `engagement_benchmark` to set a target engagement score
• If `content-angle-ranker` provided a `recommended_angle` → use it

**If no scout data (quick mode):**

• `web_search "[product name] tiktok"` → find top TikTok videos
• `web_search "best [niche] tiktok viral"` → find format patterns
• `web_search "[product name] tiktok review"` → see existing content
• Note view counts, styles, and durations visible in search results

**Apply findings to script:**

• If demo_first hooks have 2x engagement in this niche → default to demo_first
• If 30-45s videos outperform 60s → adjust duration target
• If a specific creator style dominates → note as reference (adapt, don't copy)
• If `engagement_benchmark.median_views` is known → aim to beat it with better hook + format

This step takes <2 minutes but can 3x the script's potential by building on proven patterns instead of guessing.

Step 2: Select the Hook Style

Short-form video is won or lost in seconds 1-3. Pick the hook based on the product's strongest angle:

| Hook Style | Template | Best For | |------------|----------|----------| | **Question** | "What if you could [result] without [pain]?" | Products that remove a hard task | | **Shock/Stat** | "I replaced [expensive thing] with a $[price]/mo tool" | Cost/efficiency wins | | **Relatable** | "[Frustrating situation]? Same. Then I found this." | Niche audience pain | | **Bold Claim** | "This [tool] is the reason I [impressive result]" | Strong ROI proof | | **Demo First** | [Open with screen recording of the coolest feature immediately] | Visual/AI tools | | **Story Opener** | "6 months ago I was [before state]. Now [after state]. Here's why." | Transformation |

For AI tools and visual products → **Demo First** almost always wins on TikTok. For SaaS productivity tools → **Relatable** or **Shock/Stat** hooks work well.

Step 3: Structure the Script

Every script follows this structure (adapt timing to duration):

**For 45-second scripts:**

• 0-3s: Hook (spoken + on-screen text)
• 3-8s: Relatable pain or setup
• 8-30s: Live demo OR narrated walkthrough of key feature
• 30-38s: Specific result / proof
• 38-44s: CTA (bio link, comment for link, or "link in bio")
• 44-45s: FTC disclosure overlay

**For 30-second scripts:**

• 0-3s: Hook
• 3-15s: Demo the #1 feature
• 15-25s: Result + social proof
• 25-30s: CTA + disclosure

**For 60-second scripts:**

• 0-3s: Hook
• 3-10s: Problem setup
• 10-40s: Full demo (2-3 features)
• 40-52s: Results + pricing mention (