/business-case

description: "Generate comprehensive investor-ready business case document with market, solution, financials, and strategy"
allowed-tools:
  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]

Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

What This Command Does

Create a complete business case including:

1. Executive summary 2. Problem and market opportunity 3. Solution and product 4. Competitive analysis and differentiation 5. Financial projections 6. Go-to-market strategy 7. Team and organization 8. Risks and mitigation 9. Funding ask and use of proceeds

Instructions for Claude

When this command is invoked, follow these steps:

Step 1: Gather Context

Ask the user for key information:

**Company Basics:**

• Company name and elevator pitch
• Stage (pre-seed, seed, Series A)
• Problem being solved
• Target customers

**Audience:**

• Who will read this? (VCs, angels, strategic partners)
• What's the primary goal? (fundraising, partnership, internal planning)

**Available Materials:**

• Existing pitch deck or docs?
• Market sizing data?
• Financial model?
• Competitive analysis?

Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

• **market-sizing-analysis** - TAM/SAM/SOM calculations
• **startup-financial-modeling** - Financial projections
• **competitive-landscape** - Competitive analysis frameworks
• **team-composition-analysis** - Organization planning
• **startup-metrics-framework** - Key metrics and benchmarks

Step 3: Structure the Business Case

Create a comprehensive document with these sections:

---

Business Case Document Structure

Section 1: Executive Summary (1-2 pages)

**Company Overview:**

• One-sentence description
• Founded, location, stage
• Team highlights

**Problem Statement:**

• Core problem being solved (2-3 sentences)
• Market pain quantified

**Solution:**

• How the product solves it (2-3 sentences)
• Key differentiation

**Market Opportunity:**

• TAM: $X.XB
• SAM: $X.XM
• SOM (Year 5): $X.XM

**Traction:**

• Current metrics (MRR, customers, growth rate)
• Key milestones achieved

**Financial Snapshot:**

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |

**Funding Ask:**

• Amount seeking
• Use of proceeds (top 3-4)
• Expected milestones

Section 2: Problem & Market Opportunity (2-3 pages)

**The Problem:**

• Detailed problem description
• Who experiences this problem
• Current solutions and their limitations
• Cost of the problem (quantified)

**Market Landscape:**

• Industry overview
• Key trends driving opportunity
• Market growth rate and drivers

**Market Sizing:**

• TAM calculation and methodology
• SAM with filters applied
• SOM with assumptions
• Validation and data sources
• Comparison to public companies

**Target Customer Profile:**

• Primary segments
• Customer characteristics
• Decision-makers and buying process

Section 3: Solution & Product (2-3 pages)

**Product Overview:**

• What it does (features and capabilities)
• How it works (architecture/approach)
• Key differentiators
• Technology advantages

**Value Proposition:**

• Benefits by customer segment
• ROI or value delivered
• Time to value

**Product Roadmap:**

• Current state
• Near-term (6 months)
• Medium-term (12-18 months)
• Vision (2-3 years)

**Intellectual Property:**

• Patents (filed, pending)
• Proprietary technology
• Data advantages
• Defensibility

Section 4: Competitive Analysis (2 pages)

**Competitive Landscape:**

• Direct competitors
• Indirect competitors (alternatives)
• Adjacent players (potential entrants)

**Competitive Matrix:**

| Feature/Factor | Us | Comp A | Comp B | Comp C |
|----------------|----|---------| -------|--------|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $X | $Y | $Z | $W |

**Differentiation:**

• 3-5 key differentiators
• Why these matter to customers
• Defensibility of advantages

**Competitive Positioning:**

• Positioning map (2-3 dimensions)
• Market positioning statement

**Barriers to Entry:**

• What protects against competition
• Network effects, switching costs, etc.

Section 5: Business Model & Go-to-Market (2 pages)

**Business Model:**

• Revenue model (subscriptions, transactions, etc.)
• Pricing strategy and tiers
• Customer acquisition approach
• Expansion revenue strategy

**Go-to-Market Strategy:**

• Customer acquisition channels
• Sales model (self-serve, sales-led, hybrid)
• Customer acquisition cost (CAC)
• Sales cycle and conversion rates

**Marketing Strategy:**

• Positioning and messaging
• Channel strategy
• Content and demand generation
• Partnerships and integrations

**Customer Success:**

• Onboarding approach
• Support model
• Retention strategy
• Net dollar retention target

Section 6: Financial Projections (2-3 pages)

**Revenue Model:**

• Cohort-based projections
• Key assumptions
• Revenue breakdown by segment

**3-Year Financial Summary:**

| Metric | Year 1 | Year 2 | Year 3 |
|--------|--------|--------|--------|
| Revenue | $X.XM | $Y.YM | $Z.ZM |
| Gross Margin | XX% | XX% | XX% |
| Operating Expenses | $X.XM | $Y.YM | $Z.ZM |
| Net Income | ($X.XM) | ($Y.YM) | $Z.ZM |
| EBITDA Margin | (XX%) | (XX%) | XX% |

**Unit Economics:**

• CAC: $X,XXX
• LTV: $X,XXX
• LTV:CAC ratio: X.X
• CAC Payback: XX months
• Gross margin: XX%

**Key Metrics Trajectory:**

| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| MRR/ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Net Dollar Retention | XX% | XX% | XX% | XX% |
| Burn Multiple | X.X | X.X | X.X | X.X