/content

name: content
description: "Use this skill when the founder wants to write and publish in their own voice to attract customers: 'content strategy,' 'build in public,' 'write a blog post,' 'founder essay,' 'LinkedIn post,' 'Twitter thread,' 'newsletter,' 'About page,' 'which platform should I post on,' or 'grow an audience.' Picks one platform, finds an angle worth publishing, and writes and edits the piece. Not for search-driven pages (use seo), for sales pages (use landing-page), or for cleaning up existing AI text (use humanize)."
metadata:
  version: 1.0.0

Content

For a solo founder, content is the marketing department. The goal is customers, not followers. Publish what only this founder can write, on one platform, for long enough to work.

Read ABOUT-ME.md first. If it does not exist and the piece must sound like the founder, suggest **about-me**.

Step 1: Pick one platform

Go where the customers already talk about the problem. Search the problem's keywords on each likely platform (LinkedIn, X, Reddit, YouTube, a niche forum, a newsletter). The one with the most active discussion wins.

One platform, done well, for 3 months before judging. A weak presence on five platforms loses to a strong presence on one.

Step 2: Choose what to write about

Building in public is the cheapest way for a solo founder to earn trust. Use these topics:

• **Progress:** what shipped, and the real numbers.
• **Decisions:** "A customer asked for X. I said no. Here's why."
• **Failures:** what went wrong, and what changed. These get the most engagement.
• **How it was built:** the approach, with specifics.
• **The problem itself:** something useful to the reader even if the product did not exist.

Keep about 80% of the posts useful on their own and 20% about the product.

Step 3: Pass the angle gate

Before writing, state two things: 1. **The one takeaway,** in one sentence. 2. **Why this piece should exist** when others already cover the topic: original data, first-person experience, a contrarian view backed by reasons, or a specific audience nobody else writes for.

If you cannot state both, do not write the piece. It would be one more article that nobody needs.

Step 4: Write

1. **Write the opening line first:** a specific moment, claim, or number. Not a definition, a question, or "Imagine if." Rewrite it until it is specific. 2. **Outline 3–5 beats** in plain words, as what each part does. 3. **Draft fast, in the founder's voice.** Do not edit while drafting.

| Format | Length | Shape | |---|---|---| | Social post | 50–300 words | The specific thing → why it matters → one takeaway | | Build-in-public update | 200–500 words | The number or shipped thing → what was hard → what changed in the founder's view | | Blog post | 800–1,500 words | Hook → the one claim → 2–4 beats, each with a real example → end on the strongest line | | Founder essay | 1,500–3,000 words | Personal stake → the tension → working through it → where the founder has landed, open questions allowed | | About page | 300–600 words | The problem the founder ran into → why existing options failed them → what they built → who it is for, by name | | Newsletter intro | 100–250 words | The one thing on the founder's mind → a light pointer to what is below → one invitation |

Step 5: Edit

Three edits catch most problems: 1. **Delete the throat-clearing first paragraph.** The piece usually starts on what was the second paragraph. 2. **Replace every "this highlights / underscores / demonstrates"** with the specific thing it points at. 3. **End on the strongest line.** No recap, no "in conclusion." Move the best line to the end and cut whatever came after it.

Then run **humanize** on the draft.

Step 6: Publish and point

• Link to a specific page that matches the post, not the homepage.
• Adapt one good piece across formats. A blog post becomes a thread, a post, and a newsletter section. Rewrite each one for its platform.
• Keep a schedule the founder can hold for 3 months, such as three short posts a week, or one long piece. Write in batches.

Rules

• **Use real numbers and real stories only.** Never invent a metric, a customer, or an experience.
• **Measure sign-ups and customers from content,** not likes. Ask new customers "How did you find us?"
• **Never post an AI draft the founder has not shaped with their own experience.** Readers notice.
• **Skip "Excited to announce," vague teasers, and complaints about competitors.**

Output

The platform choice and the reason for it, the takeaway and angle for each piece, and the finished pieces ready to post, each with its link.