/cm-booking-calendar

name: cm-booking-calendar
description: |
  Booking & Calendar CRO Engine — Packages all booking, scheduling, .ics download, and Google Calendar integration into a revenue-boosting system.
  Auto-detect industry → select matching pattern → generate calendar engine + booking UI + export logic.
  Integrates with cm-google-form (form → sheet) and cm-ads-tracker (conversion events).
  
  ALWAYS trigger for: booking, appointment, calendar, reminder,
  download ics, google calendar, add to calendar, book appointment, schedule,
  "create booking", "add scheduling", "appointment reminder system", "calendar CRO", "reduce no-show"
allowed-tools: Read, Write, Edit, Glob, Grep, Browser
version: 1.0
priority: HIGH
skills:
  - cm-google-form
  - cm-ads-tracker

Booking Calendar CRO Engine

> **Booking + Calendar Reminders = Replace expensive SMS/notification costs.** > Auto-detect industry → Ready-made patterns → Generate code → Increase revenue. > Zero dependencies, works on any static site.

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💰 WHY This Increases Revenue

| Metric | Impact | Mechanism | |--------|--------|-----------| | **No-show reduced 30-60%** | Directly increases revenue | Calendar reminder replaces SMS, free | | **Conversion Rate +15-25%** | "Add to Calendar" CTA = micro-commitment | User commits via action, not just form | | **LTV increases 2-3x** | Appointments = continuous touchpoints | Brand exposure every time calendar opens | | **SMS/notification cost = 0** | Saves $0.05-0.10/message | Calendar notification is free forever | | **Organic referrals** | Calendar events can be shared | "Invite a friend" via calendar |

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🎯 When to Use

| Trigger | Action | |---------|--------| | User says "booking", "appointment", "schedule" | Activate — start Phase 1 | | User says "reminder", "calendar" | Activate — focus calendar export | | User says "reduce no-show", "increase conversion" | Activate — focus ROI explanation | | User says "download calendar", "download ics" | Jump to Phase 4 (calendar-export.js) | | Detected booking form on website | Suggest this skill proactively |

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📋 7-Phase Workflow

Phase 1: DISCOVER → Auto-detect industry, scan existing forms/booking
Phase 2: SOCRATIC GATE → Ask 5-7 strategic questions
Phase 3: CONFIGURE → Select industry pattern + customize
Phase 4: BUILD → Generate calendar engine + UI + export
Phase 5: INTEGRATE → Wire to site + cm-google-form + cro-tracking
Phase 6: VERIFY → Test ICS, GCal, form submit, tracking events
Phase 7: REVENUE REPORT → Explain ROI to user per feature

> 🔴 **Rule:** NEVER skip Phase 1 & 2. Always scan first, ask second.

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Phase 1: DISCOVER (Auto-Detect Industry & Scan)

**Goal:** Understand the website's industry and existing booking/form infrastructure.

1A. Industry Auto-Detection

Scan the website to classify industry:

grep -ri "keywords\|description\|og:title" --include="*.html" --include="*.astro" .
grep -ri "service\|booking\|appointment" --include="*.html" --include="*.astro" .

**Detection signals:**

| Signal | Where to Find | Example | |--------|---------------|---------| | Meta keywords | `<meta name="keywords">` | "obstetrics, ultrasound" → Healthcare:OB/GYN | | Page titles | `<title>`, `<h1>` | "Dental Clinic" → Healthcare:Dental | | Service lists | Service section content | "Haircut, coloring, perming" → Salon | | Form fields | `<select>` options | "Prenatal exam, 5D ultrasound" → OB/GYN | | Address/Maps | Google Maps embed | Location-based business |

1B. Scan Existing Forms

grep -r "data-form-type\|onsubmit\|<form\|booking" --include="*.html" --include="*.astro" .

For each form found, extract:

| Info | How to Find | |------|-------------| | Form type | `data-form-type` or form class/id | | Fields | `<input name="...">`, `<select name="...">` | | Calendar integration | `google.com/calendar`, `.ics`, `VCALENDAR` | | Submit handler | `onsubmit` attribute or JS handler |

1C. Scan Existing Calendar Code

grep -r "VCALENDAR\|google.com/calendar\|\.ics\|VEVENT\|VALARM" --include="*.js" --include="*.html" .

Output: Discovery Report

## Discovery Report

**Industry detected:** [industry name] (confidence: HIGH/MEDIUM/LOW)
**Detection signals:** [list signals found]
**Existing forms:** [count] forms found
**Existing calendar:** [YES/NO] — [details if yes]
**Recommended pattern:** [industry-pattern key]

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Phase 2: SOCRATIC GATE (Strategic Questions)

> 🔴 **MANDATORY.** Ask ALL in ONE message. Max 7 questions.

Ask user these questions, adapting language to their industry:

Core Questions (Always Ask)

1. **Industry confirmation** — I detected your website is [industry]. Is that correct? Any unique specifics? 2. **Appointment frequency** — How often do customers need appointments? (one-time / weekly / monthly / treatment course of X sessions / milestone-based) 3. **Information to collect** — Besides phone + name, what else do you need? (email, ID, address, specific service, notes) 4. **Reminder content** — What should customers prepare before arriving? (fasting required, bring documents, arrive 15 minutes early...) 5. **Reminder timing** — How far in advance to remind? (1 day + 2 hours before is default, need additional 1 week before?)

Extended Questions (Ask if Relevant)

6. **Google Maps** — Want to embed a Google Maps link in the calendar event? Provide the link or location name. 7. **Follow-up** — After the appointment, do you want to automatically suggest booking the next one? (re-booking prompt)

User WOW Information

After receiving answers, explain back to user **WHY** each feature increases revenue. This is the "exceeding expectations" moment:

## 💡 Why Each Feature Drives Revenue:

1. **Calendar Reminder replaces SMS** → Saves ~$0.05-0.10/message.
   If 100 appointments/month = saves $5-10/month, $60-120/year.

2. **"Add to Calendar" CTA** → Increases commitment 40%.
   Research shows: users who add calendar events hav