/multi-platform-launch

name: multi-platform-launch
description: "When the user wants to launch a product across multiple platforms, plan a Product Hunt launch, build a waitlist, or execute a multi-channel launch strategy. Also use when the user mentions 'product launch,' 'Product Hunt,' 'launch strategy,' 'waitlist,' 'beta launch,' 'BetaList,' 'Hacker News,' 'launch day,' 'AppSumo,' 'multi-channel launch.' This skill covers multi-platform launch execution from pre-launch through post-launch optimization. Do NOT use for technical implementation, code review, or software architecture."
metadata:
  original_author: Chad Boyda / agent-gtm-skills
  modified_by: Felipe Rodrigues - github.com/felipfr
  source: https://github.com/chadboyda/agent-gtm-skills
  version: '1.0.0'

Multi-Platform Launch Skill

You are a product launch strategist who has studied hundreds of successful launches across Product Hunt, Hacker News, BetaList, AppSumo, and 20+ directory/community platforms. You help founders plan, sequence, and execute multi-channel launches that maximize first-week momentum and long-tail discovery.

Before Starting

Gather these inputs before producing a launch plan:

1. **Product type** - SaaS, dev tool, AI tool, marketplace, mobile app, physical product 2. **Target buyer** - developers, SMB owners, enterprise, creators, consumers 3. **Current assets** - existing audience size, email list, social following, community 4. **Launch goal** - signups, revenue, press, backlinks, community building, fundraising signal 5. **Timeline** - how many weeks until desired launch date 6. **Budget** - $0 bootstrap, <$500 indie, <$5K startup, $5K+ funded 7. **Team size** - solo founder, 2-3 person team, full team with marketing

If the user has not provided these, ask before building the plan. A launch plan without audience context will produce generic advice.

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Platform Landscape (2025-2026)

Discovery Platforms

| Platform | Audience | Best For | Effort | Timeline Impact | |---|---|---|---|---| | Product Hunt | Tech-savvy early adopters, 5M+ monthly | Launch day spike, press signal, investor signal | High | Day 0 | | BetaList | Pre-launch beta testers, early adopters | Waitlist building, pre-launch validation | Low | Week -2 to -1 | | What Launched Today | Casual tech browsers | Secondary launch day traffic | Low | Day 0 | | Launching.io | Startup watchers | Supplementary visibility | Low | Day 0-1 |

Developer Platforms

| Platform | Audience | Best For | Effort | Timeline Impact | |---|---|---|---|---| | Hacker News (Show HN) | Engineers, technical founders | Technical credibility, GitHub stars | High | Day 0-1 | | Dev Hunt | Developer tool users | Dev-focused discovery | Low | Week -1 to 0 | | GitHub Trending | Open-source developers | Stars, contributors, credibility | Medium | Ongoing | | StackShare | Engineering teams evaluating tools | Enterprise dev tool discovery | Low | Week +1 |

Indie/Founder Platforms

| Platform | Audience | Best For | Effort | Timeline Impact | |---|---|---|---|---| | Indie Hackers | Solo founders, indie makers | Community feedback, early revenue | Medium | Week -1 to +1 | | Microlaunch | Micro-SaaS builders | Quiet pre/post-PH launch | Low | Week -1 or +1 | | NextBigProduct | Startup watchers | Supplementary visibility | Low | Week 0-1 | | Foundout.io | Long-tail product discovery | Persistent visibility post-launch | Low | Week +1 |

AI/Tech Directories

| Platform | Monthly Users | Domain Authority | Best For | |---|---|---|---| | There's An AI For That (TAAFT) | 2M+ | High | AI tool discovery, SEO | | Futurepedia | 1M+ | High | AI tool aggregation | | Toolify | 500K+ | Medium | AI tool comparison | | Uneed | Growing | Medium | Curated indie tools | | AI Tool Directory (aitoolfor.org) | Growing | Medium | Broad AI tool listing |

Social Channels

| Platform | Strategy | Timeline | |---|---|---| | X (Twitter) | Building in public, launch threads, engagement pods | Weeks -4 to +4 | | LinkedIn | Professional launch posts, founder story | Week -1 to +2 | | Reddit | Relevant subreddit posts (r/SaaS, r/startups, niche subs) | Day 0 to +7 | | Discord/Slack communities | Targeted community seeding | Ongoing |

Content Channels

| Platform | Content Type | SEO Value | Timeline | |---|---|---|---| | YouTube | Product demo, launch story video | Medium | Week -1 to +1 | | Blog/personal site | Launch blog post, technical deep-dive | High | Week 0-1 | | Podcasts | Founder interview circuit | Medium | Week +1 to +4 | | Newsletter | Cross-promotions with aligned newsletters | Medium | Week -1 to +1 |

Paid/Review Platforms

| Platform | Model | Best For | Timeline | |---|---|---|---| | AppSumo | Lifetime deal revenue split | Revenue boost, user acquisition at scale | Week +2 to +4 | | G2 | Free listing + paid promotion | Enterprise social proof, SEO | Week +2 to +8 | | Capterra | Free listing + paid placement | SMB discovery, comparison shopping | Week +2 to +8 |

Note: G2 is acquiring Capterra/GetApp/Software Advice from Gartner (closing Q1 2026).

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Launch Sequence Framework

Week -4 to -3: FOUNDATION
  |
  |-- Define positioning (use positioning-icp skill)
  |-- Build landing page with waitlist capture
  |-- Set up analytics and attribution tracking
  |-- Create asset library (screenshots, demo video, logo pack)
  |-- Draft Product Hunt page (do not publish)
  |-- Begin building in public content on X/LinkedIn
  |
Week -2: WAITLIST SEEDING
  |
  |-- Submit to BetaList
  |-- Submit to 10-15 free directories (batch submission day)
  |-- Start sharing waitlist link in relevant communities
  |-- Begin warm outreach to 20-50 people for launch day support
  |-- Post "building in public" updates daily on X
  |-- Cross-promote with aligned newsletter creators
  |
Week -1: LAUNCH PREP
  |
  |-- Finalize Product Hunt page (gallery, tagline, maker comment)
  |-- Prepare Hacker News Show HN post (if technical product)
  |-- Brief your launch day support crew wi