/content-performance

name: content-performance
description: "Identify top-performing pages, find underperforming content, and understand engagement patterns across your site."

Content Performance Analysis

Identify top-performing pages, find underperforming content, and understand engagement patterns across your site.

When to use

• You want to know which pages drive the most traffic and engagement
• You want to find pages with high views but low engagement (poor content fit)
• You want to identify content that drives conversions or return visits

Correct dimension and metric names

| Concept | GA4 API name | |---|---| | Page path | `pagePath` | | Page title | `pageTitle` | | Landing page | `landingPage` | | Page views | `screenPageViews` | | Unique page views (users) | `totalUsers` | | Engagement rate | `engagementRate` | | Avg engagement time | `userEngagementDuration` | | Scroll depth | `scrolledUsers` (if scroll event is tracked) | | Entries (landing views) | `sessions` with `landingPage` dimension |

Do not use `pageviews` — the correct metric is `screenPageViews`.

Step 1 — Top pages by traffic

dimensions: ["pagePath", "pageTitle"]
metrics: ["screenPageViews", "totalUsers", "userEngagementDuration",
          "engagementRate", "bounceRate"]
date_range: last 30 days
order_by: screenPageViews DESC
limit: 25

Step 2 — Landing page performance

Which pages do users enter your site through, and how well do they engage:

dimensions: ["landingPage"]
metrics: ["sessions", "newUsers", "userEngagementDuration",
          "engagementRate", "keyEvents"]
date_range: last 30 days
order_by: sessions DESC
limit: 25

Step 3 — Underperforming content (high views, low engagement)

Run Step 1, then flag pages where:

• `screenPageViews` is in the top 50% AND
• `engagementRate` is below 0.3 (30%) OR `userEngagementDuration` < 30 seconds

These pages attract traffic but fail to hold attention — candidates for content improvement or better internal linking.

Step 4 — Content trend over time

dimensions: ["date", "pagePath"]
metrics: ["screenPageViews", "totalUsers"]
dimension_filter: pagePath contains "/blog" (or your content path)
date_range: last 90 days
order_by: date ASC

What to report

• Top 10 pages by views and by engagement time
• Top 5 landing pages and their conversion rate
• 3–5 underperforming pages (high traffic, low engagement) as actionable findings
• Any page with a notable trend (growing or declining) over the period