/competitive-war-room

description: "Run parallel competitor deep-dives with battle cards"
argument-hint: '"<competitor1>, <competitor2>, <competitor3>"'
allowed-tools: Read, Glob, Grep, Task, WebSearch, WebFetch
disable-model-invocation: true

Competitive War Room

Run parallel competitor deep-dives and synthesize into positioning strategy, battle cards, and competitive intelligence. One researcher per competitor, working simultaneously.

Usage

/agent-teams:competitive-war-room "Notion, Coda, Slite"

/agent-teams:competitive-war-room "Vercel, Netlify, Cloudflare Pages, Railway"

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Overview

This command spawns one market-researcher teammate per competitor. Each researcher does a deep-dive on their assigned competitor using WebSearch. The lead synthesizes individual deep-dives into:

• Competitive positioning map
• Differentiation opportunities
• Competitive threats
• Battle cards (one per competitor)
• White space analysis

**What you get:**

• Deep-dive on each competitor (strategy, strengths, weaknesses, pricing, sentiment)
• Side-by-side comparison across competitive dimensions
• Battle cards ready for sales or product decisions
• Specific strategic recommendations

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Competitors to Analyze

$ARGUMENTS

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Instructions

Pre-Flight Check

1. Verify Agent Teams is available in your Claude Code version. If teammates cannot be spawned, display:

   This command requires Claude Code's Agent Teams feature.
   Check https://docs.anthropic.com/en/docs/claude-code for setup instructions.

If not available, stop.

2. Parse the competitor list from the "Competitors to Analyze" section above.

• Trim whitespace from each competitor name
• Validate at least 2 competitors provided
• If fewer than 2: "Please provide at least 2 competitors, separated by commas."

3. Load product context for positioning baseline:

• Read `.claude/product-context/product-info.md` if it exists
• Read `.claude/product-context/competitive-landscape.md` if it exists
• If no product-info.md, ask the user: "What's your product and who's it for? I need this to position you against competitors."

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Phase 1: Mission Briefing

1. Define your product's positioning baseline from context files or user input.

2. Display briefing:

── Competitive War Room ───────────────────────────────────

Your Product: [product name and positioning from context]

Competitors to analyze:
  [1. Competitor 1]
  [2. Competitor 2]
  [3. Competitor 3]
  [... etc.]

Deploying [N] market researchers (one per competitor).
Each will deep-dive: strategy, strengths, weaknesses, pricing, sentiment.

Phase 1: Parallel Deep-Dives ([N] researchers working simultaneously)
Phase 2: Synthesis (positioning map, battle cards, recommendations)

Starting research...
───────────────────────────────────────────────────────────

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Phase 2: Parallel Deep-Dives

Spawn N market-researcher teammates simultaneously, one per competitor.

**For each competitor, spawn a market-researcher with:**

Prompt: "Deep-dive competitor: [Competitor Name].

CONTEXT - YOUR PRODUCT:
[Product info from context or user input]

Your job: Become the expert on [Competitor Name]. Use WebSearch extensively
to research:

1. **Overview**: What they do, who they serve, how they position
2. **Strategy**: Their approach to the market, recent moves, direction
3. **Strengths**: What they do well (cite evidence from reviews, features)
4. **Weaknesses**: Where they fall short (cite evidence from reviews, complaints)
5. **Pricing**: Full pricing model with tiers (link to pricing page)
6. **Customer Sentiment**: What users love and hate (G2, Capterra, Reddit, etc.)
7. **Threat Level**: How much of a threat are they to [your product]?

Use the standard market-researcher competitive war room output format.
Cite every claim with a source URL and date.
Be thorough but focused. Quality over exhaustiveness."

Wait for all researchers to complete their deep-dives.

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Phase 3: Synthesis

As the lead agent, compile all deep-dives into a competitive synthesis.

1. Read all individual competitor deep-dives.

2. Invoke the `team-deliverables` skill for the competitive synthesis template.

3. Build the positioning map:

• Map your product against each competitor across key dimensions
• Identify where you're stronger, where you're weaker

4. Identify differentiation opportunities:

• **Where you win**: Advantages to exploit
• **Where you lose**: Weaknesses to mitigate or avoid
• **White space**: Needs no competitor addresses well

5. Assess competitive threats:

• Likelihood and impact of each threat
• Recommended response for each

6. Generate battle cards:

• One per competitor using the battle card section of the template
• Include: their pitch, your counter, where you win, where they win, landmines, killer question

7. Develop strategic recommendations:

• Positioning refinements based on competitive landscape
• Feature priorities informed by competitive gaps
• Messaging adjustments to highlight differentiation

8. Present the completed competitive synthesis to the user.

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Phase 4: Cleanup

1. Shut down all researcher teammates.

2. Offer to save:

Competitive war room complete.

Would you like me to save these findings?

  1. Full report → .claude/product-context/competitive-landscape.md
  2. Battle cards → .claude/product-context/battle-cards/[competitor].md

Saving makes this available to other PM agents (product-strategist,
launch-planner, feature-prioritizer) for future reference.

3. If user accepts:

• Save competitive landscape to `.claude/product-context/competitive-landscape.md`
• Save individual battle cards to `.claude/product-context/battle-cards/` directory
• Include "Last Updated: [date]" header in each file

4. If declined, done.

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Troubleshooting

**"Researchers are returning thin results for a competitor"**: The competitor may be pr