/brand-guidelines

name: brand-guidelines
description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
license: Complete terms in LICENSE.txt

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

**Main Colors:**

• Dark: `#141413` - Primary text and dark backgrounds
• Light: `#faf9f5` - Light backgrounds and text on dark
• Mid Gray: `#b0aea5` - Secondary elements
• Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

• Orange: `#d97757` - Primary accent
• Blue: `#6a9bcc` - Secondary accent
• Green: `#788c5d` - Tertiary accent

Typography

• **Headings**: Poppins (with Arial fallback)
• **Body Text**: Lora (with Georgia fallback)
• **Note**: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems