/offer-codes-setup

name: offer-codes-setup
description: Generates offer code distribution strategies and configuration guides for subscription and IAP promotions — including partner campaigns, influencer programs, and email re-engagement. Use when setting up offer codes for distribution.
allowed-tools: [Read, Write, Edit, Glob, Grep, AskUserQuestion, WebSearch]
last_verified: 2026-07-16
review_by: 2027-06-22

Offer Codes Setup Generator

Generate offer code distribution strategies, configuration guides, and campaign templates for promoting subscriptions and IAPs through redeemable codes.

When This Skill Activates

Use this skill when the user:

• Asks about "offer codes" or "promo codes" for subscriptions
• Wants to distribute free/discounted subscriptions to partners or influencers
• Mentions "redemption codes" or "App Store codes"
• Asks about re-engaging users via email with promotional codes
• Wants to set up influencer or reviewer programs

How Offer Codes Work

• Create in **App Store Connect** under Subscriptions > Offer Codes
• Up to **10 active offers per subscription** SKU
• Two types: **one-time use codes** (generated in batches of 500–25,000) and **custom codes** (reusable, up to 64 characters, no special characters, redemption limit up to 25,000 per code)
• One redemption per customer per offer
• Quarterly ceiling: **1,000,000 codes per app per quarter** — raised from the old 150,000, and now spanning subscriptions + one-time IAP combined (per WWDC25). Sandbox: 10,000 codes/app/quarter, with unlimited redemptions per sandbox account
• Beyond subscriptions, codes now cover **consumables, non-consumables, and non-renewing subscriptions**, with campaign eligibility criteria (never purchased / purchased but not in the last 30 days / purchased in the last 30 days) and auto-install of the app on redemption if it's absent (WWDC25)
• Offer applies the configured discount (free period, discounted rate, etc.)
• Expiry is configurable from 1 day to 6 months — one-time codes auto-expire at 6 months. Print the expiry date in every marketing asset

Code Types

| Type | Description | Best For | |------|-------------|----------| | One-time use | Unique codes, each used once | Email campaigns, individual distribution | | Custom codes | Reusable keyword codes (e.g., "LAUNCH2025"), ≤64 chars | Social media, events, partnerships |

Redemption Methods

1. **In your app** via `AppStore.presentOfferCodeRedeemSheet()` — preferred: your app stays in the foreground, so put a "Redeem Code" button on the paywall 2. **Direct URL**: `https://apps.apple.com/redeem?ctx=offercodes&id=APPID&code=CODE` — ideal for QR codes and email; state the minimum iOS version in marketing materials 3. **App Store > Account > Redeem Gift Card or Code**

Configuration Questions

Ask user via AskUserQuestion:

1. **Distribution purpose?**

• Influencer/reviewer program (free access for promotion)
• Partner distribution (B2B or affiliate)
• Email re-engagement (win-back lapsed users)
• Event/conference distribution (in-person)
• Social media promotion (public campaign)

2. **Offer type?**

• Free subscription period (1 week, 1 month, 3 months)
• Discounted first period
• Extended free trial

3. **Scale?**

• Small (< 100 codes, targeted distribution)
• Medium (100-1,000 codes, campaign-based)
• Large (1,000+ codes, broad distribution)

Generation Process

Step 1: Design Campaign Strategy

Based on the distribution purpose, design:

• Target audience and outreach plan
• Code type (one-time vs. custom)
• Offer duration and terms
• Distribution channel and messaging
• Tracking and measurement plan

Step 2: Generate Campaign Document

Output Format

# Offer Code Campaign: [Campaign Name]

## Campaign Overview
| Field | Value |
|-------|-------|
| Purpose | [Distribution purpose] |
| Target Audience | [Who receives codes] |
| Code Type | [One-time / Custom] |
| Offer | [Free X months / Y% off first period] |
| Total Codes | [Number] |
| Distribution Period | [Date range] |
| Code Expiration | [Date] |

## App Store Connect Setup

1. Go to App Store Connect > Subscriptions > [Group] > [Subscription]
2. Navigate to "Offer Codes" tab
3. Create new offer:
   - Offer type: [Free / Pay as you go / Pay up front]
   - Duration: [X weeks/months]
   - Pricing: [If discounted, specify tier]
4. Generate codes:
   - Type: [One-time use / Custom code]
   - Quantity: [Number]
   - Custom code name: [If custom, e.g., "LAUNCH2025"]
   - Expiration: [Date]
5. Download codes CSV (for one-time codes)

## Distribution Plan

### Channel: [Channel Name]
- **Recipients**: [Who gets codes and how many]
- **Delivery method**: [Email / DM / QR code / Link]
- **Message template**: [See below]
- **Tracking**: [How to measure redemption]

### Message Template

#### For Influencers/Reviewers
Subject: [App Name] — Complimentary Pro Access

> Hi [Name],
>
> I'd love to offer you complimentary Pro access to [App Name] — [one-line description].
>
> Your personal code: **[CODE]**
>
> Redeem: Open the App Store → Account → Redeem Gift Card or Code → Enter code
> Or direct link: [redemption URL]
>
> This gives you [offer details — e.g., 3 months free Pro].
>
> If you enjoy the app, we'd love an honest review or mention. No obligation at all.
>
> Best,
> [Your name]

#### For Email Re-engagement
Subject: We've missed you — here's [X] free on us

> Hi [Name],
>
> It's been a while since you've used [App Name], and we've been busy making it better.
>
> Here's what's new:
> - [Feature 1]
> - [Feature 2]
> - [Feature 3]
>
> We'd love for you to come back and try it. Here's a code for [offer details]:
>
> **[CODE]**
>
> [Redemption instructions or direct link]
>
> This code expires [date].
>
> Welcome back,
> [Your name / App name]

#### For Social Media (Custom Code)
> [Emoji] Special offer! Use code **[CUSTOMCODE]** in the App Store to get
> [offer details] of [App Name] completely free.
>
> Redeem: [Link]
>
> L