Lets SEO consultants, freelancers and in-house teams run keyword, content and competitor work inside Claude Code, without loading the full catalog of SEO tools.
Claude Code
$ npx -y skills add rampstackco/claude-skills-seo --agent claude-code
Codex
$ npx skills add rampstackco/claude-skills-seo -a codex
Cursor
$ npx skills add rampstackco/claude-skills-seo -a cursor
Gemini CLI
$ npx skills add rampstackco/claude-skills-seo -a gemini-cli
GitHub Copilot
$ npx skills add rampstackco/claude-skills-seo -a github-copilot
OpenCode
$ npx skills add rampstackco/claude-skills-seo -a opencode
Windsurf
$ npx skills add rampstackco/claude-skills-seo -a windsurf
A focused SEO subset of claude-skills. Designed for SEO consultants, freelancers, and in-house teams who want SEO depth in Claude Code without loading the full catalog.
The full claude-skills catalog has 14 SEO skills. 6 list the Ahrefs MCP as a required input: seo-audit-orchestration, seo-backlink-audit, seo-content-gap-audit, seo-keyword-gap-audit, seo-rank-tracking, and seo-traffic-diagnosis. 1 needs it only when its data is pulled through Ahrefs: seo-site-health-audit. Of those, this subset includes seo-traffic-diagnosis and seo-site-health-audit. The others (seo-audit-orchestration, seo-backlink-audit, seo-content-gap-audit, seo-keyword-gap-audit, and seo-rank-tracking) stay in the full catalog.
This repo answers the practical question: "which SEO skills should I load in Claude Code?" Load these and your sessions are focused on SEO operations without scrolling past unrelated tools.
When you need the Ahrefs-integrated workflows (backlink audits, rank tracking, gap analysis, orchestrated audits), reach for the full catalog.
These skills are a curated SEO-focused subset of
rampstackco/claude-skills and
follow the same review and integrity process. Each file is hashed in
SKILLS.lock for verification. To report a security issue, see the
security policy.
The skills map to a 5-phase SEO operations flow, plus a meta skill for extending the set. Skills within a phase are designed to work together; phases flow into each other but you can enter the workflow at any phase based on the engagement.
| Skill | Purpose |
|---|---|
| seo-keyword | Keyword research, intent classification, topical clustering |
| seo-onpage | On-page audit: titles, meta, headers, internal links |
| seo-technical | Technical audit: crawlability, indexability, rendering, schema |
| seo-aeo-geo | Optimize for AI search (AI overviews, LLM citations) |
| seo-traffic-diagnosis | Diagnose organic traffic drops, stalls, wins |
| seo-site-health-audit | Triage technical findings by SEO impact |
| seo-competitor | Competitive SEO analysis vs. chosen competitors |
| seo-content-audit | Decide what content to keep, update, merge, redirect, delete |
| programmatic-seo | Design and run a programmatic SEO program |
SEO is inseparable from content. Two skills cover the content side without dragging in a full content stack:
| Skill | Purpose |
|---|---|
| content-strategy | Anchor for content work that supports SEO |
| content-and-copy | Writing and editing copy alongside SEO recommendations |
| Skill | Purpose |
|---|---|
| skill-creation-walkthrough | Create new skills to extend the set yourself |
Clone this repository into your Claude Code skills directory, or fork it and customize.
git clone https://github.com/rampstackco/claude-skills-seo.git
Then point Claude Code at the skills/ directory according to your harness's configuration.
Reach for the full claude-skills catalog if you need:
Beyond SEO, the full catalog covers content, brand, design, conversion, paid media, analytics, PM, and dev.
This catalog is part of the Claude Skills family. Other family repos:
| Repo | Focus |
|---|---|
| claude-skills | Full catalog |
| claude-skills-starter | General-purpose lite |
| claude-skills-pm | Product management |
| claude-skills-widgets | UI patterns + components |
| awesome-claude-skills | Curated discovery list |
Each family repo is MIT-licensed, conforms to the Agent Skills Specification, and is stack-agnostic. Use the full catalog for breadth; use a specialty subset when working in one domain.
| Working on | Load this combo |
|---|---|
| Pure SEO consulting | claude-skills-seo |
| SEO + landing page builds | claude-skills-seo + claude-skills-widgets |
| Full-stack marketing | claude-skills (full catalog) |
| General Claude Code | claude-skills-starter |
This repository is curated rather than open to broad contribution. The skill list is deliberately focused on SEO and adjacent content work. Skill content changes should be made to the source repository at claude-skills; changes accepted there can be re-synced here.
If you spot an issue with how the SEO subset has copied or referenced a skill, or you want to propose a different SEO skill cut, open an issue or start a discussion.
MIT. Use freely in commercial and non-commercial projects.
Stars on GitHub
Gives your AI agent the marketing know-how to plan A/B tests, write ad creative, set up analytics tracking, optimize for AI search answers, and run paid ad campaigns, so you can work through these tasks without starting from scratch.
@coreyhaines31An open-source SEO analysis plugin for Claude Code covering technical SEO, content quality, Schema.org markup, AI search optimization, local SEO and e-commerce, with specialist skills for keyword data, backlinks, image generation and site crawling.
@agricidanielTurns a project directory or website into a short, shareable launch video with music, motion, and share copy. Built for makers who want to promote what they have shipped.
@latent-spacesAudits a website for Generative Engine Optimization, scoring how likely AI assistants like ChatGPT, Claude, Perplexity and Gemini are to cite its content. Covers AI crawler access, schema markup, brand authority and content quality, with monthly progress comparisons for clients.
@zubair-trabzadaLets SEO consultants, freelancers and in-house teams run keyword, content and competitor work inside Claude Code, without loading the full catalog of SEO tools. Install it with the command on its page. It includes content-and-copy, content-strategy, programmatic-seo. Its skills do not fire on their own yet. Free and open source.
Is this plugin yours?
Claim it with GitHubSubmit a pluginPromote it