/nurture-sequence

name: nurture-sequence
description: |
  Creates email nurture sequences, drip campaigns, and automated email flows.
  Designs welcome sequences, lead nurturing, onboarding flows, and re-engagement
  campaigns. Use this skill when you need multi-email sequences with strategic
  timing and progressive engagement.
allowed-tools:
  - Bash
  - Read
  - Write
  - Glob
  - Grep
  - AskUserQuestion

Nurture Sequence Skill

> **QUICK REFERENCE** > - **Output folder**: `output/content/sequences/` > - **File naming**: `YYYY-MM-DD_topic_nurture_sequence.md` > - **Sample script**: `scripts/samples/sample_nurture_sequence.py` > - **Run with**: `.venv\Scripts\python.exe scripts/samples/sample_nurture_sequence.py` > - **Sequence types**: Welcome, Lead Nurture, Onboarding, Re-engagement, Launch, Webinar > - **Frameworks**: PAS, AIDA, BAB (see `content-frameworks` skill) > - **Python**: ALWAYS use `.venv\Scripts\python.exe` (never bare `python`)

Creates strategic email sequences that build relationships and drive conversions over time.

Scope of This Skill

**This skill handles:**

• Welcome/onboarding sequences
• Lead nurture sequences
• Sales sequences
• Educational drip campaigns
• Re-engagement sequences
• Cart abandonment sequences
• Post-purchase sequences
• Event/launch sequences

**NOT handled by this skill:**

• Single standalone emails → Use `email-copywriter`
• Cold outreach emails → Use `email-copywriter`
• Newsletter content → Use `email-copywriter`

Sequence Types & Structures

1. Welcome Sequence

**Purpose:** Introduce brand, deliver value, build trust, prime for purchase **Duration:** 5-7 emails over 14-21 days

Email 1 (Immediate): Welcome + Quick Win
- Confirm subscription
- Deliver promised lead magnet
- Set expectations for what's coming
- One quick actionable tip

Email 2 (Day 2): Your Story
- Who you are and why you do this
- Relatable origin story
- Build connection and credibility
- Soft CTA to engage

Email 3 (Day 4): Core Value
- Your best content piece
- Educational, pure value
- Establish expertise
- No selling

Email 4 (Day 7): Social Proof
- Customer stories/testimonials
- Case study or results
- Build desire through proof
- Subtle product mention

Email 5 (Day 10): Common Problem
- Address biggest objection/pain
- Show you understand their struggle
- Introduce your solution
- Soft pitch

Email 6 (Day 14): The Offer
- Full pitch for product/service
- Benefits, features, proof
- Clear CTA
- Urgency if appropriate

Email 7 (Day 21): Final Nudge
- Last chance messaging
- Address remaining objections
- Testimonial + strong CTA
- Transition to regular newsletter

2. Lead Nurture Sequence

**Purpose:** Educate leads, build trust, guide to purchase decision **Duration:** 6-10 emails over 3-6 weeks

Email 1: Problem Acknowledgment
- "I know you're struggling with [X]"
- Validate their situation
- Promise to help

Email 2: Quick Win
- Actionable tip they can implement today
- Easy victory to build trust
- Position you as helpful

Email 3: Education Part 1
- Foundational concept
- "Most people get this wrong"
- Challenge assumptions

Email 4: Education Part 2
- Build on previous email
- More depth
- Establish expertise

Email 5: Case Study
- Real results from real person
- Their situation → transformation
- Proof your approach works

Email 6: Common Objection
- "You might be thinking [objection]"
- Address it directly
- Overcome with logic + emotion

Email 7: Soft Pitch
- Introduce your solution
- Benefits focused
- Low-pressure CTA

Email 8: Hard Pitch
- Full offer details
- Urgency element
- Strong CTA

Email 9: FAQ
- Answer common questions
- Remove friction
- Build confidence

Email 10: Final Opportunity
- Last chance
- Summary of value
- Final CTA

3. Onboarding Sequence

**Purpose:** Activate new users, drive adoption, prevent churn **Duration:** 5-7 emails over first 14 days

Email 1 (Immediate): Welcome + First Step
- Congratulations!
- Single most important first action
- Clear instructions

Email 2 (Day 1): Quick Win
- Easy early success
- Build confidence
- Show value fast

Email 3 (Day 3): Core Feature
- Most important feature
- How to use it
- Why it matters

Email 4 (Day 5): Pro Tips
- "Here's what power users do"
- Advanced but accessible tips
- Show depth of product

Email 5 (Day 7): Check-In
- "How's it going?"
- Offer help
- Ask for feedback

Email 6 (Day 10): Success Story
- Customer who achieved results
- Inspire and motivate
- Show what's possible

Email 7 (Day 14): Next Level
- Upgrade pitch or advanced features
- "Ready for more?"
- Growth path

4. Re-Engagement Sequence

**Purpose:** Win back inactive subscribers/users **Duration:** 3-4 emails over 7-14 days

Email 1: "We Miss You"
- Acknowledge absence
- What they're missing
- Easy re-engagement action

Email 2: Best Content
- Your top performing content
- "In case you missed this"
- Pure value, no pitch

Email 3: Special Offer
- Exclusive comeback offer
- Time-limited
- Clear CTA

Email 4: Final Goodbye
- "Should we part ways?"
- Unsubscribe option
- Last chance to stay
- Clean your list

5. Cart Abandonment Sequence

**Purpose:** Recover abandoned purchases **Duration:** 2-3 emails within 72 hours

Email 1 (1 hour): "Did something go wrong?"
- Remind what's in cart
- Offer help
- Link back to checkout

Email 2 (24 hours): "Still thinking about it?"
- Social proof / review
- Benefits reminder
- Address common objections

Email 3 (72 hours): "Last chance"
- Urgency (stock, price, etc.)
- Small incentive if possible
- Final CTA

Email Timing Best Practices

| Sequence Type | Email Spacing | Total Duration | |--------------|---------------|----------------| | Welcome | Days 0, 2, 4, 7, 10, 14, 21 | 3 weeks | | Lead Nurture | Every 3-5 days | 4-8 weeks | | Onboarding | Days 0, 1, 3, 5, 7, 10, 14 | 2 weeks | | Re-engagement | Days 0, 3, 7, 14 | 2 weeks | | Cart Abandon | 1hr, 24hr, 72hr | 72 hours | | Launch | Daily or every other day |