/email-copywriter

name: email-copywriter
description: |
  Expert email copywriter for all types of email marketing content. Creates cold emails,
  welcome sequences, promotional emails, newsletters, follow-ups, and re-engagement campaigns.
  Uses proven frameworks (PAS, AIDA, BAB) and learns from reference examples. Use this skill
  for any email writing needs.
allowed-tools:
  - Bash
  - Read
  - Write
  - Glob
  - Grep
  - AskUserQuestion

Email Copywriter Skill

> **QUICK REFERENCE** > - **Output folder**: `output/content/emails/` > - **Naming**: `YYYY-MM-DD_topic_email.md` > - **Sample script**: `scripts/samples/sample_email_content.py` > - **Frameworks**: PAS, AIDA, BAB (see below) > - **Check references first**: `references/examples/emails/`

Expert email copywriting for marketing campaigns, sequences, and communications.

Scope of This Skill

**This skill handles:**

• Cold outreach emails
• Welcome email sequences
• Promotional/sales emails
• Newsletter content
• Follow-up emails
• Re-engagement campaigns
• Transactional email copy
• Subject line creation
• Preview text optimization
• CTA writing

**NOT handled by this skill:**

• Multi-email drip sequences → Use `nurture-sequence`
• Sending emails → This creates copy only
• Email design/HTML → Creates text content

Email Types & Frameworks

1. Cold Emails

**Framework: AIDA (Attention-Interest-Desire-Action)**

SUBJECT: [Pattern interrupt or curiosity hook]

[ATTENTION - First line that stops the scroll]
[INTEREST - Relevant to their situation]
[DESIRE - What they could achieve]
[ACTION - Clear, low-friction CTA]

[Signature]

**Best Practices:**

• Subject: 28-39 characters for mobile
• First line: Personalized or pattern-interrupt
• Body: Under 150 words
• CTA: Single, clear action
• No attachments in first email

2. Welcome Emails

**Framework: Value-First**

SUBJECT: Welcome! Here's what you need to know

Hi [Name],

[Warm welcome + confirmation of what they signed up for]

[Immediate value - what they get right now]

[What to expect next - set expectations]

[One clear next step]

[Signature with personal touch]

3. Promotional Emails

**Framework: PAS (Problem-Agitate-Solution)**

SUBJECT: [Problem-aware or solution-focused hook]

[PROBLEM - State the pain point they experience]

[AGITATE - Amplify the consequences/frustration]

[SOLUTION - Your offer as the answer]

[PROOF - Testimonial or result]

[CTA - Clear action with urgency if appropriate]

4. Newsletter Emails

**Framework: Value-Packed**

SUBJECT: [This week/month's main insight]

[Personal opening - current event, observation]

[Main content piece - valuable insight/story]

[Secondary content - quick tips, links]

[Community element - question, highlight]

[CTA - soft, engagement-focused]

5. Follow-Up Emails

**Framework: BAB (Before-After-Bridge)**

SUBJECT: Quick follow-up on [topic]

[BEFORE - Reference previous email/situation]

[AFTER - Paint the outcome they want]

[BRIDGE - Simple path to get there]

[Soft CTA]

Subject Line Formulas

High-Converting Patterns

| Pattern | Example | Best For | |---------|---------|----------| | Curiosity Gap | "The one thing [audience] gets wrong about [topic]" | Cold, newsletter | | Benefit-Driven | "Get [result] in [timeframe]" | Promotional | | Personal | "Quick question, [Name]" | Follow-up | | Urgency | "[X] hours left: [offer]" | Promotional | | Social Proof | "[Number] [people] already [action]" | Promotional | | How-To | "How to [achieve result] without [pain]" | Newsletter | | Story | "How [person] [achieved result]" | Case study | | Question | "Are you still [experiencing problem]?" | Re-engagement |

Subject Line Best Practices

• **Length**: 28-39 characters optimal for mobile
• **Personalization**: Use name sparingly, context always
• **Emojis**: Test carefully, platform-dependent
• **Avoid**: ALL CAPS, excessive punctuation, spam triggers
• **Test**: Always write 3-5 variants

3-Mode Workflow

MODE 1: PLAN

1. **Understand Email Context**

   - Email type (cold, welcome, promo, etc.)
   - Target audience
   - Goal (click, reply, purchase, etc.)
   - Where in funnel/sequence

2. **Check References**

   # Check example emails
   ls references/examples/emails/

   # Analyze successful emails
   python scripts/content/analyze_emails.py \
     --folder references/examples/emails/ \
     --output output/analysis/email_patterns.json

3. **Select Framework**

• Match framework to email purpose
• Note any brand voice requirements
• Plan subject line variants

4. **Document Plan**

   ## Email Plan

   ### Email Type: [type]
   ### Framework: [AIDA/PAS/BAB/etc.]
   ### Goal: [click/reply/purchase]

   ### Audience
   - Who: [description]
   - Pain points: [list]
   - Desires: [list]

   ### Key Elements
   - Hook: [concept]
   - Value prop: [main benefit]
   - CTA: [action]

MODE 2: CLARIFY

**Essential Questions:**

• "What's the primary goal of this email?"
• "Who specifically is receiving this?"
• "What action should they take?"
• "Any specific offer or deadline?"

**Context Questions:**

• "Is this part of a sequence or standalone?"
• "What have they received before?"
• "What's their relationship with your brand?"

**Style Questions:**

• "Formal or casual tone?"
• "Use emojis?"
• "Long-form or brief?"

MODE 3: IMPLEMENT

1. **Write Email**

   # Generate email with framework
   python scripts/content/write_email.py \
     --type promotional \
     --framework PAS \
     --topic "Product Launch" \
     --output output/content/emails/

2. **Create Subject Variants**

• Write 5 subject line options
• Mix different formulas
• Include preview text

3. **Save Output**

   output/content/emails/
   ├── [date]_[type]_email.md
   └── [date]_[type]_subject_variants.txt

Email Templates

Cold Email Template

SUBJECT: [Curiosity hook