/content-manager

name: content-manager
description: |
  Master orchestrator for the 10X Content Expert system. Routes content requests to appropriate
  specialist skills based on content type and user needs. Use this skill when user wants to
  create any type of content (emails, social posts, presentations, blogs, etc.) or when
  unsure which specific skill to use. Analyzes references and maintains content quality.
allowed-tools:
  - Bash
  - Read
  - Write
  - Glob
  - Grep
  - AskUserQuestion
  - WebSearch
  - WebFetch

Content Manager Skill

> **QUICK REFERENCE — ROUTING TABLE** > | User wants... | Route to skill | > |---|---| > | Write an email | `email-copywriter` | > | Write LinkedIn/Twitter post | `social-media-writer` | > | Write a blog post | `blog-article-writer` | > | Create hooks/headlines | `hook-generator` | > | Create email sequence | `nurture-sequence` | > | Create presentation content | `presentation-content` | > | Repurpose content | `content-repurposer` | > | Analyze references | `content-analyzer` | > | Define brand voice | `brand-voice-manager` | > | Choose a framework | `content-frameworks` | > > - **All outputs go to**: `output/` subfolders (see CLAUDE.md for full path table) > - **Sample scripts**: `scripts/samples/` (copy and modify these) > - **References**: ALWAYS check `references/` folder before creating content > - **Python**: ALWAYS use `.venv\Scripts\python.exe` (never bare `python`)

Master orchestrator for the 10X Content Expert system. This skill routes requests to specialized content creation skills and ensures consistent, high-quality output aligned with brand voice and reference materials.

Overview

The Content Manager is your central hub for all content creation needs:

• **Routing**: Directs requests to the right specialist skill
• **Analysis**: Understands context from references and transcripts
• **Quality**: Ensures brand consistency across all content
• **Coordination**: Manages multi-format content projects

Skill Routing

Based on user request, route to the appropriate specialist:

| Request Type | Route To | |-------------|----------| | Email marketing, newsletters, campaigns | `email-copywriter` | | LinkedIn, Twitter, Instagram, social posts | `social-media-writer` | | PPT content, presentation outlines | `presentation-content` | | Blog posts, articles, long-form | `blog-article-writer` | | Headlines, hooks, CTAs | `hook-generator` | | Email sequences, drip campaigns | `nurture-sequence` | | Transform content across formats | `content-repurposer` | | Analyze transcripts, references | `content-analyzer` | | Brand voice, tone consistency | `brand-voice-manager` | | Copywriting frameworks reference | `content-frameworks` | | Edit local files (DOCX, PPTX, PDF) | `local-file-manager` | | **Canva design creation (explicit request)** | `canva-manager` | | Create images in Canva | `canva-image-editor` | | Create presentations in Canva | `canva-presentation` | | Export from Canva | `canva-export` |

Canva Integration (Optional)

When user **explicitly** requests Canva design creation, route to Canva skills:

• Use `/canva` command for Canva operations
• Requires Canva API credentials in `.env`
• Run `python scripts/oauth_flow.py` for initial setup

**When to use Canva vs Local Files:** | User Says | Use | |-----------|-----| | "Edit my presentation.pptx" | `local-file-manager` | | "Create a presentation in Canva" | `canva-presentation` | | "Modify this PDF" | `local-pdf-editor` | | "Design social graphics in Canva" | `canva-image-editor` |

Reference Materials Structure

The `references/` folder contains knowledge sources:

references/
├── transcripts/           # Video/audio transcripts
│   ├── training/          # Training session transcripts
│   ├── interviews/        # Interview transcripts
│   └── webinars/          # Webinar content
├── examples/              # Content examples to learn from
│   ├── emails/            # High-performing emails
│   ├── social/            # Viral/engaging social posts
│   ├── presentations/     # Excellent PPT examples
│   └── blogs/             # Top-performing articles
├── brand-voice/           # Brand guidelines
│   ├── tone-guide.md      # Voice and tone documentation
│   ├── keywords.txt       # Power words and phrases
│   └── avoid-list.txt     # Words/phrases to avoid
└── templates/             # Content templates
    ├── email/
    ├── social/
    ├── ppt/
    └── blog/

3-Mode Workflow

MODE 1: PLAN

1. **Understand the Request**

   - What type of content is needed?
   - What's the purpose (awareness, conversion, engagement)?
   - Who is the target audience?
   - What format(s) are required?

2. **Analyze Available References**

   # Check what reference materials exist
   ls references/

   # Analyze transcripts for key insights
   python scripts/content/analyze_references.py --folder references/transcripts

   # Check brand voice guidelines
   cat references/brand-voice/tone-guide.md

3. **Route to Specialist**

• Identify which skill(s) to invoke
• Pass relevant context and references
• Set quality expectations

4. **Document the Plan**

   ## Content Creation Plan

   ### Request Summary
   - Content Type: [email/social/ppt/blog/etc.]
   - Purpose: [awareness/conversion/engagement]
   - Audience: [target description]

   ### Reference Analysis
   - Key themes from transcripts: [list]
   - Brand voice notes: [summary]
   - Relevant examples: [list]

   ### Skills to Invoke
   1. [skill-name] - for [purpose]
   2. [skill-name] - for [purpose]

   ### Expected Output
   - [deliverable 1]
   - [deliverable 2]

MODE 2: CLARIFY

Ask targeted questions based on content type:

**General Questions:**

• "Who is the target audience for this content?"
• "What's the primary goal - awareness, engagement, or conversion?"
• "Any specific topics or references I should prioritize?"

**Format-Specific Questions:**

• Email: "Is this a c