/content-frameworks

name: content-frameworks
description: |
  Reference guide for copywriting frameworks, content structures, and persuasion models.
  Use this skill when you need to understand which framework to use, get framework templates,
  or refresh on copywriting principles. This is a knowledge resource that other skills reference.
allowed-tools:
  - Read
  - Write
  - Glob
  - Grep

Content Frameworks Reference

> **QUICK REFERENCE — FRAMEWORK PICKER** > | Framework | Best For | Structure | > |---|---|---| > | **AIDA** | Cold emails, awareness | Attention → Interest → Desire → Action | > | **PAS** | Pain-driven content | Problem → Agitate → Solution | > | **BAB** | Transformation stories | Before → After → Bridge | > | **4Ps** | Persuasive copy | Promise → Picture → Proof → Push | > | **PASTOR** | Long-form sales | Problem → Amplify → Story → Transformation → Offer → Response | > | **FAB** | Product descriptions | Features → Advantages → Benefits | > | **Hook-Story-Offer** | Social media, webinars | Hook → Story → Offer | > > This skill is READ-ONLY reference material. It does NOT generate content — other skills reference this.

Comprehensive guide to copywriting frameworks, content structures, and persuasion principles.

Primary Copywriting Frameworks

AIDA (Attention-Interest-Desire-Action)

**Best for:** Top-of-funnel content, awareness campaigns, cold emails

ATTENTION: Grab attention with a hook
↓
INTEREST: Build curiosity with relevant information
↓
DESIRE: Create emotional connection to the solution
↓
ACTION: Clear call-to-action

**Example:**

[ATTENTION]
"73% of marketers are wasting money on ads that don't convert."

[INTEREST]
"The problem isn't your budget. It's your targeting. Most businesses
spray and pray, hoping to hit someone interested."

[DESIRE]
"Imagine knowing exactly who your ideal customer is, where they spend
time, and what message will resonate. No more guessing. No more waste."

[ACTION]
"Download our free targeting guide and start running profitable ads this week."

---

PAS (Problem-Agitate-Solution)

**Best for:** Sales pages, emails, product pitches, landing pages

PROBLEM: Identify the pain point
↓
AGITATE: Amplify the consequences/frustration
↓
SOLUTION: Present your offering as the answer

**Example:**

[PROBLEM]
"Creating content takes forever. You spend hours writing, only to get
crickets when you post."

[AGITATE]
"Meanwhile, your competitors seem to pump out engaging content daily.
Every day you're invisible is a day they're winning customers who should
be yours."

[SOLUTION]
"Our Content System gives you a month of ready-to-post content in one
afternoon. Stop struggling. Start growing."

---

BAB (Before-After-Bridge)

**Best for:** Short-form content, social posts, ads, quick pitches

BEFORE: Current painful state
↓
AFTER: Desired future state
↓
BRIDGE: How to get there (your solution)

**Example:**

[BEFORE]
"Struggling to get replies to your cold emails?"

[AFTER]
"Imagine waking up to a full inbox of interested prospects."

[BRIDGE]
"Our Cold Email Template turns 'delete' into 'tell me more.' Get it free."

---

4Ps (Promise-Picture-Proof-Push)

**Best for:** Case studies, testimonials, bottom-of-funnel content

PROMISE: State the main benefit/result
↓
PICTURE: Paint a vivid outcome
↓
PROOF: Provide evidence/social proof
↓
PUSH: Drive to action

**Example:**

[PROMISE]
"Double your email open rates in 30 days."

[PICTURE]
"Imagine your next email getting 40%+ opens. Your audience eagerly
waiting for your name in their inbox. Your launches actually working."

[PROOF]
"Sarah did exactly this. She went from 12% to 43% open rates using
our Subject Line System. She's not alone—500+ marketers have seen
similar results."

[PUSH]
"Get the Subject Line System now and see results this week."

---

Hook-Story-Offer

**Best for:** Video scripts, long-form sales content, webinars

HOOK: Surprising/emotional opening that earns attention
↓
STORY: Build empathy, establish credibility, create connection
↓
OFFER: Present irresistible offer with clear CTA

**Example:**

[HOOK]
"I was $50,000 in debt and working 80-hour weeks. Then I discovered
something that changed everything."

[STORY]
"Three years ago, I was burning out running my agency. I was trading
time for money, missing family events, and barely breaking even...
[Continue story through transformation]"

[OFFER]
"I've put everything I learned into the Agency Escape Plan. For the
next 48 hours, get full access for just $497 (usually $997). This
includes..."

---

PASTOR (Problem-Amplify-Story-Transformation-Offer-Response)

**Best for:** Long-form sales pages, comprehensive pitches

PROBLEM: Identify their core problem
↓
AMPLIFY: Show the stakes and consequences
↓
STORY: Tell a relatable story
↓
TRANSFORMATION: Show the before/after
↓
OFFER: Present your solution
↓
RESPONSE: Clear CTA with urgency

---

FAB (Features-Advantages-Benefits)

**Best for:** Product descriptions, feature pages, comparison content

FEATURE: What it has/does (factual)
↓
ADVANTAGE: Why that matters (functional)
↓
BENEFIT: What they get (emotional)

**Example:**

[FEATURE]
"AI-powered subject line generator"

[ADVANTAGE]
"Creates 50 options in 10 seconds, tested against millions of emails"

[BENEFIT]
"Stop staring at a blank screen. Get scroll-stopping subjects instantly."

---

Framework Selection Guide

| Scenario | Recommended Framework | |----------|----------------------| | Cold email to stranger | AIDA or BAB | | Sales page | PAS or PASTOR | | Social media post | BAB or Hook-Story-Offer | | Case study | 4Ps | | Product landing page | PAS | | Video ad script | Hook-Story-Offer | | Feature announcement | FAB | | Newsletter | AIDA | | Testimonial content | 4Ps | | Re-engagement email | BAB or PAS |

---

Funnel Stage Framework Mapping

AWARENESS (TOFU)
├── AIDA - Capture attention, create interes