/nw-discovery-workflow

name: nw-discovery-workflow
description: 4-phase discovery workflow with decision gates, phase transitions, success metrics, and state tracking
user-invocable: false
disable-model-invocation: true

Discovery Workflow

4-Phase Overview

PHASE 1              PHASE 2              PHASE 3              PHASE 4
Problem Validation   Opportunity Mapping  Solution Testing     Market Viability
      |                    |                    |                    |
      v                    v                    v                    v
"Is this real?"      "Which matters?"     "Does it work?"      "Viable business?"

Phase Details

Phase 1: Problem Validation

Duration: 1-2 weeks | Min interviews: 5 | Techniques: Mom Test, Job Mapping Core question: Is this a real problem worth solving?

Phase 2: Opportunity Mapping

Duration: 1-2 weeks | Min interviews: 10 cumulative | Techniques: OST, Opportunity Algorithm Core question: Which problems matter most?

Phase 3: Solution Testing

Duration: 2-4 weeks | Min interviews: 5 per iteration | Techniques: hypothesis testing, prototypes Core question: Does our solution actually work?

Phase 4: Market Viability

Duration: 2-4 weeks | Min interviews: 5 + stakeholders | Techniques: Lean Canvas, 4 Big Risks Core question: Can we build a viable business?

Decision Gates

G1: Problem to Opportunity

Proceed: 5+ interviews, 5+ participants confirm pain, >60% confirmation across all Phase 1 interviews, willingness to pay supported by past spending or observed commitment | Pivot: problem differs from expected | Kill: <20% confirm

G2: Opportunity to Solution

Proceed: top 2-3 score >8 (max 20) | Pivot: new opportunities discovered | Kill: all low-value Scoring: Score = Importance + Max(0, Importance - Satisfaction). Each 1-10. >8 is the G2 selection threshold, not the JTBD underserved classification; use the canonical bands in `nw-jtbd-opportunity-scoring`.

G3: Solution to Viability

Proceed: >80% task completion, usability validated | Pivot: needs refinement | Kill: fundamental blocks

G4: Viability to Build

Proceed: all 4 risks addressed, model validated | Pivot: model needs adjustment | Kill: no viable model

Success Metrics

Phase 1: Problem Validation

| Metric | Target | |--------|--------| | Problem confirmation | 5+ confirming participants AND >60% of all Phase 1 interviews | | Frequency | Weekly+ | | Willingness to pay | Past spending on workarounds or observed commitment; retain the actual evidence, not hypothetical intent | | Emotional intensity | Frustration evident |

Done when: 5+ interviews, 5+ participants confirm pain, >60% confirmation, willingness to pay evidenced by past spending or observed commitment, articulated in customer words, 3+ examples. Both the confirmation count and strict percentage must pass: 3/5 is exactly 60% and fails; 4/5 passes the percentage but fails the count; 5/8 passes both. Preserve actual interview counts, participant sources and negative evidence; never infer missing interviews or commitments.

Phase 2: Opportunity Mapping

| Metric | Target | |--------|--------| | Opportunities identified | 5+ distinct | | Top scores | >8 / max 20 | | Job step coverage | 80%+ | | Strategic alignment | Stakeholder confirmed |

Done when: OST complete, top 2-3 prioritized, team aligned.

Phase 3: Solution Testing

| Metric | Target | |--------|--------| | Task completion | >80% | | Value perception | >70% "would use/buy" | | Comprehension | <10 sec to understand | | Key assumptions validated | >80% proven |

Done when: 5+ users per iteration, core flow usable, value + feasibility confirmed.

Phase 4: Market Viability

| Metric | Target | |--------|--------| | Four big risks | All green/yellow | | Channel validated | 1+ viable | | Unit economics | LTV > 3x CAC (estimated) | | Stakeholder signoff | Legal, finance, ops |

Done when: Lean Canvas complete, all risks acceptable, go/no-go documented.

State Tracking Schema

current_phase: "1|2|3|4"
phase_started: "ISO timestamp"
interviews_completed: "count by phase"
assumptions_tracked: "list with risk scores"
opportunities_identified: "list with scores"
decision_gates_evaluated: "G1|G2|G3|G4 status"
artifacts_created: "list of file paths"

Phase Transition Requirements

| Transition | Gate | Requirements | |-----------|------|-------------| | 1 to 2 | G1 | 5+ interviews, 5+ participants confirm pain, >60% confirmation across all interviews, evidenced willingness to pay, customer words, 3+ examples | | 2 to 3 | G2 | OST complete, top 2-3 identified, scores >8, team alignment | | 3 to 4 | G3 | 5+ users tested, >80% task completion, core flow usable, validated | | 4 to handoff | G4 | Lean Canvas complete, 4 risks acceptable, go/no-go, stakeholder sign-off |