NotFair
MCPShips with notfair: Open-source SEO, GEO, and marketing skills for AI agents. The NotFair Plugin gives Claude Code, Codex,…
Ships with notfair: Open-source SEO, GEO, and marketing skills for AI agents. The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can…
Claude Code
> /plugin marketplace add nowork-studio/notfair-plugin> /plugin install notfair@nowork-studio
Codex
$ codex mcp add NotFair --url https://notfair.co/api/mcp/notfair
Cursor
{ "mcpServers": { "NotFair": { "url": "https://notfair.co/api/mcp/notfair" } } }
Add it to mcp.json.
Gemini CLI
$ gemini mcp add --transport http NotFair https://notfair.co/api/mcp/notfair
GitHub Copilot
$ copilot mcp add --transport http NotFair https://notfair.co/api/mcp/notfair
OpenCode
{ "mcp": { "NotFair": { "type": "remote", "url": "https://notfair.co/api/mcp/notfair" } } }
Add it to opencode.json.
Windsurf
{ "mcpServers": { "NotFair": { "serverUrl": "https://notfair.co/api/mcp/notfair" } } }
Add it to mcp_config.json.
Security report
Low risk
Known flaws
Not published
Signed build
Not published
Maintained
Nov 10, 2026
Last push
Licence
MIT
Runs as
Remote
notfair.co
Deprecated
Not published
Signals from public registries, not an audit. Checked Nov 13, 2026.
Open-source SEO, GEO, and marketing skills for AI agents.
The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection. Use it to audit a site, investigate a traffic drop, analyze GA4 and Search Console, find wasted ad spend across Google, Meta, X, LinkedIn, Reddit, and TikTok, operate connected WordPress and GoHighLevel accounts, build campaign plans, and make reviewable changes.
Each skill has one discoverable skills/<name>/SKILL.md entry point. It loads a readable WORKFLOW.md in the category folder, with supporting references and declarative eval cases where needed. Inspect it, adapt it, or contribute a better workflow.
| Area | Examples |
|---|---|
| SEO | Full-site and page audits, keyword research, content planning, technical SEO, schema, local SEO, international SEO, e-commerce SEO, and regression monitoring |
| GEO / AEO | Improve content for citation and visibility in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews |
| Paid media | Plan, review, and optimize cross-channel campaigns with explicit budgets, measurement, and approval boundaries |
| Google Ads | Audit accounts, analyze search terms, manage keywords and budgets, write RSA copy, plan assets, and diagnose landing pages |
| Meta Ads | Review Facebook and Instagram performance, diagnose creative fatigue, assess audiences, and create evidence-based creative briefs |
| X Ads | Analyze campaigns and line items, review conversion performance, manage targeting and creative, and execute approved changes |
| LinkedIn Ads | Connect B2B media to lead quality, analyze campaign groups and campaigns, and manage targeting, creative, conversions, and leads |
| Reddit Ads | Analyze campaigns, ad groups, and ads, review conversions and audiences, and execute approved Reddit Ads changes |
| TikTok Ads | Analyze connected TikTok advertisers, review delivery and creative performance, and execute approved campaign changes |
| WordPress | Read and update connected WordPress content, media, comments, design, settings, plugins, and approved site changes |
| GoHighLevel | Read contacts, conversations, opportunities, and calendars, then make only explicitly requested CRM changes |
| Analytics | Query live GA4 and Search Console data, compare complete periods, inspect URLs, manage sitemaps, and update supported measurement configuration |
| Content | Turn search demand into editorial plans, briefs, articles, landing pages, metadata, and structured data |
The NotFair Plugin currently ships 45 skills across SEO, GEO, paid media, advertising platforms, analytics, WordPress, and CRM.
Install the NotFair plugin from its marketplace:
/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio
Then ask for the workflow you need:
/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console
You can also use plain language:
Audit my site and tell me why organic traffic fell.
Find pages that could earn citations in AI answers.
Review last month's ad spend and show me the safest opportunities to improve ROAS.
The repository includes a native Cursor manifest and a portable Agent Plugins manifest for compatible hosts. Marketplace submission does not imply approval. See the xAI marketplace review guide for reviewer setup, test prompts, and expected results.
In Grok Bot, open Connect apps and look for NotFair once its public listing is approved. In Cursor, install NotFair from its plugin marketplace once available. The plugin loads the open-source marketing skills in this repository and registers one hosted NotFair MCP connection. Complete the browser OAuth flow when Cursor prompts you, then ask the agent to audit an ad account, analyze GA4 or Search Console, or run one of the SEO and GEO workflows listed below.
For local testing before the marketplace listing is available, clone this repository into Cursor's local plugin directory:
git clone https://github.com/nowork-studio/notfair-plugin.git ~/.cursor/plugins/local/notfair
Restart Cursor after installing or updating the local plugin.
Install the public repository as a custom power from Kiro's Powers panel, or
find NotFair in the Powers registry after its listing is approved. The root
plugin.json and mcp.json follow the Agent Plugins
1.0 specification.
Install the extension directly from GitHub:
gemini extensions install https://github.com/nowork-studio/notfair-plugin
The extension loads the repository guidance and the universal NotFair MCP. Run
/mcp auth NotFair in Gemini CLI when authentication is requested.
Install the universal NotFair plugin directly through Codex:
codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair
Codex installs the skills, registers one NotFair MCP connection, and opens its OAuth flow. If you prefer a workspace-local checkout, clone the repository and open it as a workspace; AGENTS.md maps marketing requests to the right skill.
git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin
If the nowork-studio marketplace is already configured, refresh it instead:
codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair
For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:
Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md
Background reading on connecting ad accounts to AI agents and choosing a setup:
Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.
| Skill | What it does |
|---|---|
seo-analysis | Audits a full site with Search Console and crawl data, then prioritizes the highest-impact fixes. |
seo-page | Performs a deep audit of one URL for intent, content, structure, and on-page SEO. |
content-writer | Writes or improves search-led articles, landing pages, and service pages. |
content-planner | Turns Search Console opportunities into a prioritized, dated editorial calendar. |
keyword-research | Builds a keyword universe, classifies intent, and organizes topic clusters. |
meta-tags-optimizer | Improves titles, meta descriptions, Open Graph tags, and SERP click-through potential. |
schema-markup-generator | Creates and validates JSON-LD structured data. |
broken-link-checker | Finds broken internal and external links and reports site-health issues. |
geo-optimizer | Audits and rewrites content for citation in AI search and answer engines. |
local-seo | Reviews Google Business Profile, local pages, NAP consistency, reviews, and local schema. |
hreflang-international | Diagnoses hreflang, canonical, language, and regional targeting problems. |
sitemap-audit | Checks XML sitemap structure, freshness, coverage, and URL validity. |
image-seo | Reviews alt text, formats, compression, responsive images, CLS, and image discovery. |
ecommerce-seo | Audits product pages, category pages, variants, faceted navigation, and product schema. |
programmatic-seo | Plans useful templated pages at scale with demand, uniqueness, and indexation guardrails. |
competitor-pages | Compares ranking pages and produces a practical SERP brief. |
sxo | Connects search visibility and SERP CTR to the post-click conversion experience. |
seo-drift | Creates a baseline and detects ranking, metadata, canonical, and indexation regressions. |
backlink-audit | Reviews referring domains, anchor text, link risk, and internal-link opportunities. |
| Skill | What it does |
|---|---|
paid-ads | Routes broad paid-media questions to the right channel and workflow. |
paid-ads-setup | Connects accounts and captures business, economics, tracking, and budget context. |
paid-ads-launch | Produces a reviewable campaign or multi-channel experiment plan before spend begins. |
paid-ads-review | Creates comparable weekly or monthly scorecards and checks tracking health. |
paid-ads-optimize | Finds waste and pacing problems, then proposes narrow, reversible changes. |
paid-ads-creative | Develops cross-channel concepts, claim ledgers, fatigue hypotheses, and test briefs. |
paid-ads-x | Audits and operates connected X Ads campaigns, line items, targeting, creative, audiences, and budgets. |
paid-ads-linkedin | Audits and operates connected LinkedIn Ads around qualified pipeline outcomes. |
paid-ads-reddit | Audits and operates connected Reddit Ads campaigns, ad groups, ads, audiences, pixels, and budgets. |
paid-ads-tiktok | Audits and operates connected TikTok Ads delivery, creative, targeting, and budgets. |
paid-ads-amazon | Plans and reviews Amazon Ads with margin-aware ACoS guardrails. |
Ships with notfair: Open-source SEO, GEO, and marketing skills for AI agents. The NotFair Plugin gives Claude Code, Codex,…
Retrieves keyword rankings, click and impression data, and indexing status from Google Search Console.
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