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NotFair

Ships with notfair: Open-source SEO, GEO, and marketing skills for AI agents. The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can…

From plugin
notfair
4.1k45 skills1 MCP

Claude Code

> /plugin marketplace add nowork-studio/notfair-plugin
> /plugin install notfair@nowork-studio

Security report

Found

Low risk

  • Known flaws

    Not published

  • Signed build

    Not published

  • Maintained

    Nov 10, 2026

    Last push

  • Licence

    MIT

  • Runs as

    Remote

    notfair.co

  • Deprecated

    Not published

Signals from public registries, not an audit. Checked Nov 13, 2026.

notfair README

NotFair Plugin

License: MIT Discord

Open-source SEO, GEO, and marketing skills for AI agents.

The NotFair Plugin gives Claude Code, Codex, Hermes, and other compatible agents practical marketing workflows they can follow—not another generic prompt collection. Use it to audit a site, investigate a traffic drop, analyze GA4 and Search Console, find wasted ad spend across Google, Meta, X, LinkedIn, Reddit, and TikTok, operate connected WordPress and GoHighLevel accounts, build campaign plans, and make reviewable changes.

Each skill has one discoverable skills/<name>/SKILL.md entry point. It loads a readable WORKFLOW.md in the category folder, with supporting references and declarative eval cases where needed. Inspect it, adapt it, or contribute a better workflow.

What your agent can do

AreaExamples
SEOFull-site and page audits, keyword research, content planning, technical SEO, schema, local SEO, international SEO, e-commerce SEO, and regression monitoring
GEO / AEOImprove content for citation and visibility in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
Paid mediaPlan, review, and optimize cross-channel campaigns with explicit budgets, measurement, and approval boundaries
Google AdsAudit accounts, analyze search terms, manage keywords and budgets, write RSA copy, plan assets, and diagnose landing pages
Meta AdsReview Facebook and Instagram performance, diagnose creative fatigue, assess audiences, and create evidence-based creative briefs
X AdsAnalyze campaigns and line items, review conversion performance, manage targeting and creative, and execute approved changes
LinkedIn AdsConnect B2B media to lead quality, analyze campaign groups and campaigns, and manage targeting, creative, conversions, and leads
Reddit AdsAnalyze campaigns, ad groups, and ads, review conversions and audiences, and execute approved Reddit Ads changes
TikTok AdsAnalyze connected TikTok advertisers, review delivery and creative performance, and execute approved campaign changes
WordPressRead and update connected WordPress content, media, comments, design, settings, plugins, and approved site changes
GoHighLevelRead contacts, conversations, opportunities, and calendars, then make only explicitly requested CRM changes
AnalyticsQuery live GA4 and Search Console data, compare complete periods, inspect URLs, manage sitemaps, and update supported measurement configuration
ContentTurn search demand into editorial plans, briefs, articles, landing pages, metadata, and structured data

The NotFair Plugin currently ships 45 skills across SEO, GEO, paid media, advertising platforms, analytics, WordPress, and CRM.

Quick start

Claude Code

Install the NotFair plugin from its marketplace:

/plugin marketplace add nowork-studio/notfair-plugin
/plugin install notfair@nowork-studio

Then ask for the workflow you need:

/notfair:seo-analysis
/notfair:geo-optimizer
/notfair:google-ads-audit
/notfair:meta-ads-creative
/notfair:paid-ads-x
/notfair:google-analytics
/notfair:search-console

You can also use plain language:

Audit my site and tell me why organic traffic fell.

Find pages that could earn citations in AI answers.

Review last month's ad spend and show me the safest opportunities to improve ROAS.

Grok Bot and Cursor

The repository includes a native Cursor manifest and a portable Agent Plugins manifest for compatible hosts. Marketplace submission does not imply approval. See the xAI marketplace review guide for reviewer setup, test prompts, and expected results.

In Grok Bot, open Connect apps and look for NotFair once its public listing is approved. In Cursor, install NotFair from its plugin marketplace once available. The plugin loads the open-source marketing skills in this repository and registers one hosted NotFair MCP connection. Complete the browser OAuth flow when Cursor prompts you, then ask the agent to audit an ad account, analyze GA4 or Search Console, or run one of the SEO and GEO workflows listed below.

For local testing before the marketplace listing is available, clone this repository into Cursor's local plugin directory:

git clone https://github.com/nowork-studio/notfair-plugin.git ~/.cursor/plugins/local/notfair

Restart Cursor after installing or updating the local plugin.

Kiro Powers

Install the public repository as a custom power from Kiro's Powers panel, or find NotFair in the Powers registry after its listing is approved. The root plugin.json and mcp.json follow the Agent Plugins 1.0 specification.

Gemini CLI

Install the extension directly from GitHub:

gemini extensions install https://github.com/nowork-studio/notfair-plugin

The extension loads the repository guidance and the universal NotFair MCP. Run /mcp auth NotFair in Gemini CLI when authentication is requested.

Codex, Hermes, and other agents

Install the universal NotFair plugin directly through Codex:

codex plugin marketplace add nowork-studio/notfair-plugin --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

Codex installs the skills, registers one NotFair MCP connection, and opens its OAuth flow. If you prefer a workspace-local checkout, clone the repository and open it as a workspace; AGENTS.md maps marketing requests to the right skill.

git clone https://github.com/nowork-studio/notfair-plugin.git
cd notfair-plugin

If the nowork-studio marketplace is already configured, refresh it instead:

codex plugin marketplace upgrade nowork-studio --json && codex plugin add notfair@nowork-studio --json && codex mcp login NotFair

For host-specific setup, give your agent INSTALL_FOR_AGENTS.md, or paste:

Retrieve and follow the instructions at:
https://raw.githubusercontent.com/nowork-studio/notfair-plugin/main/INSTALL_FOR_AGENTS.md

Guides and comparisons

Background reading on connecting ad accounts to AI agents and choosing a setup:

Why skills instead of one giant marketing agent?

Marketing work gets unreliable when every request goes through the same vague prompt. The NotFair Plugin splits the work into focused, testable procedures.

  • Specialized: each skill has a defined job, required inputs, decision rules, and output format.
  • Evidence-led: live-data workflows use Search Console, Google Analytics, Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, WordPress, or GoHighLevel instead of guessing from generic best practices.
  • Safe by design: read-only review comes before mutation, paid-media changes stay explicit, and unsupported capabilities are never implied.
  • Host-agnostic: the canonical skills are plain files, not logic trapped inside one agent runtime.
  • Forkable: everything is MIT licensed, so teams can review and adapt the workflows to their own standards.

Skill catalog

SEO and GEO

SkillWhat it does
seo-analysisAudits a full site with Search Console and crawl data, then prioritizes the highest-impact fixes.
seo-pagePerforms a deep audit of one URL for intent, content, structure, and on-page SEO.
content-writerWrites or improves search-led articles, landing pages, and service pages.
content-plannerTurns Search Console opportunities into a prioritized, dated editorial calendar.
keyword-researchBuilds a keyword universe, classifies intent, and organizes topic clusters.
meta-tags-optimizerImproves titles, meta descriptions, Open Graph tags, and SERP click-through potential.
schema-markup-generatorCreates and validates JSON-LD structured data.
broken-link-checkerFinds broken internal and external links and reports site-health issues.
geo-optimizerAudits and rewrites content for citation in AI search and answer engines.
local-seoReviews Google Business Profile, local pages, NAP consistency, reviews, and local schema.
hreflang-internationalDiagnoses hreflang, canonical, language, and regional targeting problems.
sitemap-auditChecks XML sitemap structure, freshness, coverage, and URL validity.
image-seoReviews alt text, formats, compression, responsive images, CLS, and image discovery.
ecommerce-seoAudits product pages, category pages, variants, faceted navigation, and product schema.
programmatic-seoPlans useful templated pages at scale with demand, uniqueness, and indexation guardrails.
competitor-pagesCompares ranking pages and produces a practical SERP brief.
sxoConnects search visibility and SERP CTR to the post-click conversion experience.
seo-driftCreates a baseline and detects ranking, metadata, canonical, and indexation regressions.
backlink-auditReviews referring domains, anchor text, link risk, and internal-link opportunities.

Paid media

SkillWhat it does
paid-adsRoutes broad paid-media questions to the right channel and workflow.
paid-ads-setupConnects accounts and captures business, economics, tracking, and budget context.
paid-ads-launchProduces a reviewable campaign or multi-channel experiment plan before spend begins.
paid-ads-reviewCreates comparable weekly or monthly scorecards and checks tracking health.
paid-ads-optimizeFinds waste and pacing problems, then proposes narrow, reversible changes.
paid-ads-creativeDevelops cross-channel concepts, claim ledgers, fatigue hypotheses, and test briefs.
paid-ads-xAudits and operates connected X Ads campaigns, line items, targeting, creative, audiences, and budgets.
paid-ads-linkedinAudits and operates connected LinkedIn Ads around qualified pipeline outcomes.
paid-ads-redditAudits and operates connected Reddit Ads campaigns, ad groups, ads, audiences, pixels, and budgets.
paid-ads-tiktokAudits and operates connected TikTok Ads delivery, creative, targeting, and budgets.
paid-ads-amazonPlans and reviews Amazon Ads with margin-aware ACoS guardrails.
@nowork-studio
Ships withnotfair
4.1k45 skills1 MCP
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Momentum

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Questions about NotFair.

Which coding agents can use NotFair?
NotFair works in any agent that reads an MCP config file: Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, OpenCode and Windsurf. Each agent reads it from its own file; this page names the file for each one.
How do I add NotFair to Claude Code?
Run these in order, one at a time. 1. In Claude Code: /plugin marketplace add nowork-studio/notfair-plugin 2. In Claude Code: /plugin install notfair@nowork-studio
Is NotFair safe to install?
Low risk. Signals from public registries, not an audit.